Responsible for ensuring owned, bought and earned media provide a consistent flow of qualified traffic to help us win campaigns. Enable expert tracking and optimised user journeys to achieve fundraising goals including donations, email and phone capture, and other campaign objectives. Ensuring the integration of lead generation practices in all communications in cooperation with other departments (in particular the Campaign and the Mobilisation teams).

• Principal digital campaigner on major campaign pushes delivering engaging,innovative and effective mobilisation on time and within budget• Development and implementation of digital content plans for priority campaigns via website, emails, social media and mobile communications• Responsible for effective management of digital team, budget and all e-comms• Co-ordination of supporter communications from Program Department

• art director for all digital and print output• CMS + web design, development and management• implementation and management of all social media including...www.twitter.com/inspiredadventures / www.facebook.com/inspiredadventures / www.posterous.com/inspiredadventures• IT manager (software + database management, image library)• copy writer• customer service• in-house design services• tour escort

• senior account manager (key clients with up to $250k p.a spend)• presented to over 200+ design and advertising agencies nationally• key player in development of CRM system and migration to online sales environment• consistently hit and exceeded targets• photo shoot art direction

• key account handler• business development• creative strategy team