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Jamie Mottram is President of BreakingT, the fastest licensed sports gear brand, known for celebrating trending moments and fan culture with innovative merchandise. Previously, he led social media strategy for Gannett’s 4,000-person content division, creating the rapidly growing sports site For The Win. Before that, he directed blogs, social, and SEO at Yahoo, launching over 20 blogs that garnered 500 million monthly views. His work includes popular projects for AOL, appearances on ESPN and NPR, and advisory roles for growth companies like Untappd and Comeback Media.
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PresidentBreakingt Sep 2017 - PresentWashington , Dc, Us• First full-time employee at the real-time, data-driven sports apparel company that helps fans Wear the Moment.®• Led company to 50x revenue growth in first six years.• Became licensed by the MLBPA, NFLPA, NBPA, NHLPA, WNBPA, MLSPA, USWNTPA, IMG College Licensing, MLS, the NWSL, the UFL XFL, USFL, and several NBA team and NHL teams.• Established and developed partnerships with Vox Media, Bleacher Report, The Ringer, NBC Sports, Yahoo!, Time Inc., Conde Nast and other large media brands.• Established and developed partnerships with over 75 pro sports teams across MLB, the NBA, WNBA and NHL as well as several national retailers, including Dick's Sporting Goods, Academy Sports + Outdoors, Hibbett, Scheels, Rally House and Lids. -
FounderMottram Media Apr 2017 - Present• Working with several partners, including Weatherman, Comeback Media and TexasFootball.com, in various capacities, from part-time CMO to ongoing adviser to shorter-term consultant.• Helps build content, marketing, social and business strategies as well as assists in identifying and recruiting top editorial talent. • Develops relationships with major distribution and monetization platforms such as Facebook, Apple and Twitter.
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FounderMr. Irrelevant Mar 2004 - Present• Created the influential D.C. sports website and handles all aspects of content creation, audience development and business development. • Also serves as the host of the Mr. Irrelevant podcast. -
AdviserUntappd, Inc May 2014 - PresentCharlotte, North Carolina, Us• Served as a content and marketing adviser for beer-recommendation app Next Glass.• Continued after Next Glass' 2016 merger with Untappd, the No. 1 beer app in the world. -
Hart School Of Hospitality, Sport And Recreation Management Advisory BoardJames Madison University Sep 2018 - PresentHarrisonburg, Va, Us -
Cucalorus Connect Executive BoardCucalorus Film Festival Apr 2017 - PresentWilmington, North Carolina, Us• Connect board member for Cucalorus, which MovieMaker Magazine calls "one of the coolest film festivals in the world."• Helping to connect the vision and skills of entrepreneurs with the energy and creativity of film and stage professionals. -
Sr. Director Of Social Content & StrategyGannett | Usa Today Network Aug 2012 - Mar 2017New York, Ny, Us• Head of social for USA TODAY Network’s 110+ news properties and 4,000-person content organization.• Created and oversaw a Network-wide team that manages 700+ social channels with 40MM+ followers.• Increased social referrals by 70%, engagement by 400% and followers by 80% in the first eight months.• Established and furthered relationships with key platforms: Facebook, Instagram, Snapchat, Twitter.• Led digital content development for USA TODAY Sports Media Group, focusing on new initiatives.• Created, developed and oversaw For The Win, an innovative and award-winning social news brand.• FTW grew to 40MM+ quarterly users and secured the largest digital ad sales deal in Gannett history.• Created and oversaw other high-revenue digital content properties such as Ad Meter and Fan Index.• Ascended through editorial ranks -- from Director of Content Development to Sr. Director of Social. -
Director Of Blogs, Social & SeoYahoo! Oct 2007 - May 2012Sunnyvale, Ca, Us• Created and oversaw 20+ blogs across Yahoo! Media, generating 500MM+ page views per month.• Managed 40+ editorial staffers across Yahoo! Media and directed the efforts of hundreds of others.• Led development of 100+ branded social channels (Facebook, etc.) across all Yahoo! Media verticals.• Directed all editorial SEO efforts across Yahoo! Media, from the homepage to verticals to video.• Ascended through editorial ranks -- from Sr. Editor, Blogs to Managing Editor, Blogs to Director. -
HostComcast Sportsnet Mid-Atlantic Mar 2007 - Jun 2008• Co-hosted a weekly segment, “Blog Show,” on Washington Post Live in the D.C.-Baltimore region.• Blog Show may have been the first example of sports bloggers receiving regular TV airtime.• Also appeared as a regular guest on ESPN’s Cold Pizza to discuss trending sports content.
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Senior ProducerAol Nov 2001 - Sep 2007New York, Ny, Us• Created and developed FanHouse, the No. 1-ranked sports blog (later became AOL’s sports vertical).• Created, directed and hosted Sports Bloggers Live, AOL’s first podcast, which was heard by millions.• Produced content and managed communities across nine AOL channels, notably Sports and News.• Ascended through ranks, from Editor to Programming Manager to Senior Manager to Senior Producer. -
ProducerSandbox.Com 1999 - 2001• Managed core fantasy sports products (football and baseball) for leading dot-com-era startup.• Ascended through company ranks, from Community Manager to Marketing Associate to Producer.
Jamie Mottram Skills
Jamie Mottram Education Details
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James Madison UniversityMedia Arts & Design
Frequently Asked Questions about Jamie Mottram
What company does Jamie Mottram work for?
Jamie Mottram works for Breakingt
What is Jamie Mottram's role at the current company?
Jamie Mottram's current role is President at BreakingT.
What is Jamie Mottram's email address?
Jamie Mottram's email address is ja****@****ail.com
What is Jamie Mottram's direct phone number?
Jamie Mottram's direct phone number is +170348*****
What schools did Jamie Mottram attend?
Jamie Mottram attended James Madison University.
What skills is Jamie Mottram known for?
Jamie Mottram has skills like Blogging, New Media, Digital Media, Content Strategy, Journalism, Social Media, Facebook, Content Development, Web Content, Digital Strategy, Seo, Editorial.
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