• Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech. • Build relationships and manage client expectations by facilitating and driving client meetings and discussions• Execute discovery and assessments to deliver recommendations and roadmaps proposing an enhanced CX vision to clients across multiple industries including Automotive, CPG, B2B, Entertainment, and Beauty.

• Led B2C CRM for four brands, ensuring alignment with brand strategy, creative and style guidelines, tone of voice, and CRM best practices.• Collaborated with marketing and business clients to develop effective CRM brand strategies, using technical expertise and data analytics to support the overall strategic approach and optimize performance.• Designed, coded, and tested emails to be accessibility-compliant, making sure over one million customers are able to engage with content unimpaired.• Executed A/B testing on email content to analyze performance on various imagery, copy, and personalization to better inform and improve CRM strategy.

• Built and oversaw the marketing digital technology OPEX budget following zero baseline budgeting principles to efficiently manage business funds and reduce spend year over year.• Managed vendor relationships and contracts while partnering with procurement to meet stakeholder and client needs while adhering to the budget.• Utilized Anaplan to forecast monthly digital consumer technology CAPEX spend, ensuring monthly variance to be within +/- 20%.• Integrated Asana with the project management tech stack across all verticals of MarTech Transformation (Loyalty, Website Experiences, Business Intelligence and Automation, and CRM Capabilities) to centralize project management and foster collaboration on cross-functional projects.• Standardized and streamlined department project management practices to develop an insights dashboard on team workload and project timelines.

• Worked cross-functionally across the DTC team, seven brand teams, business stakeholders, and data enrichment teams to enhance customer data acquisition for CDP records.• Addressed business stakeholder requests while adhering to the sprint schedule, maintaining team velocity and delivering features to the business.• Managed technical team to roll out new features, enabling brand activations and creating a seamless experience for over one million customers.• Expanded program features following the product development roadmap, improving user experience and increasing customer retention and MAU.

Rotation 1: A/B tested brand sites & wrote web optimization playbook for the Direct-To-Consumer team to help guide web optimization & strategy. Rotation 2: Made CCI contact PBI dashboards to enhance reporting & provide insight to the business for strategic decision-making.Rotation 3: Managed digital image recognition tool portal development, branding and logo creation, making files & analytics accessible to the sales organization.

• Participated in a rigorous trainee program alongside 32 peers planning for a career in technology, developing robust digital knowledge and networking skills• Engaged in case competitions and professional events, building a professional network and gaining exposure to consulting and corporate IT fields

• Exercised advanced knowledge of Excel, @Risk Simulation software, Excel Solver add-in, and data analysis tool pack to help roughly 45 students with the course content• Attended each class to help students keep up with the fast-paced and rigorous setting

• Met with individual students weekly to provide insight to studying techniques and clarity to class material to aid with the rigorous and content-heavy course• Proctored class exams to establish an optimal test-taking environment and ensure the examination process runs smoothly• Assisted in grading assignments and exams in order to provide students with their grades in a timely manner

• Led marketing technology efforts on a new loyalty program to address growing consumer desire for extensive brand experiences• Aligned key stakeholders on project goals and established routine PMO communication channels to keep project owners informed• Orchestrated discovery workshops hosting project owners, brand teams, external marketing technology partners, and the MRM//McCann project team to collaborate on critical project strategy for the 2020 launch date

• Planned the pilot to test transitioning from checks to digital reimbursements, with the new method projected to decrease fulfillment time by 83.9%• Coordinated with the vendor, providing expected demand and design details for the digital cards to ensure time would be accurately allocated for the program• Implemented the pilot to test the efficacy of the digital method, providing SOPs and timelines to the next pilot manager to ensure a smooth handoff

• Greeted over 150 shoppers daily, promoting a friendly and comfortable retail environment• Sold roughly $1,500 per shift by providing style suggestions and exceptional customer service, increasing company revenue and brand satisfaction• Initiated partnerships with local artisans, bloggers, and businesses for in-store events to attract more customers and foster excitement about the store

• Utilized advanced Excel and Access skills to assist 35 students with key learning needs• Operated the computer to demonstrate content to students and maintain lecture flow

• Welcomed and styled every woman who came in to shop, enhancing their shopping experiences• Personally styled each customer, bringing her items based on her lifestyle and preferences in order to make each woman feel great• Monthly sales reached $8,000 while working 15 hours a week

• Greeted customers and assisted with any requests from shoppers, promoting an enjoyable shopping experience• Worked 22 hours a week and checked out the groceries of approximately 100 customers per shift, increasing the store's revenue• Helped with any custodial and shelving duties when the front-end was slow to help other employees