Increased brand awareness and customer sentiment through innovative and creative digital marketing tactics for partnership programs, paid media, and organic reach. Lead collaborative cross-functional meetings to build editorial calendars that created stories, engaged followers, and meet internal goals, and product objectives. Tracked, analyzed, and reported weekly analytics and KPIs to management using Klear, Meltwater, Meta Business Insights, and Google Analytics.

Helped launch over 75 products in three years from conception, and manufacturing, to retail setup. Led all B2B and B2C digital assets from descriptive copywriting that utilizes SEO tactics increasing product visibility to retail imagery across more than 20 retailers for both private label and Even Embers branded products increasing sales by $50 million dollars in two years. Shaped the rebranding and consolidation of the three prior brand names into one, Even Embers. Implementing five new digital marketing software systems correlating with digital marketing rebranding efforts. Spearheaded the development and implementation of marketing strategies to increase brand awareness and drive revenue growth.

Developed and implemented social media tactics that invoked engagement on posts and conversions on advertisements. Coordinated more than ten monthly events regionally in the Dallas - Fort Worth Metroplex. Spearhead all in-house promotional photography and videography for digital marketing assets increasing social media engagement with Harley-Davidson. (Formerly Harley-Davidson of Dallas)

- Ensured accurate client information maintaining corporate CRM for more than 8 products supporting lead generation. - Researched senior living-related technological advancements and how newer technology might impact Matrixcare product offerings. - Designed and executed social media and email marketing campaigns for existing and potential clients. - Supported remote Marketing Manager in daily administrative tasks.

- Generated merchandising and financial reports that identified product inventory and revenue across 20 plus regional stores. - Strategized with the marketing team to create effective cohesive digital marketing campaigns across multiple social media channels, website promotions, and email marketing. - Analyzed instore promotional programs from a customer perspective. - Assisted with yearly inventory management and POS system alignment. - Examined instore retail operations through store associates, store managers, and regional supervisors.

- Developed organized and cohesive presentations that engaged students and parents from diverse backgrounds. - Logistically coordinated and maintained a timely schedule optimizing the prospective students' program. - Served as a university representative alongside 19 other students in a highly selective position that promoted the diversity of Oklahoma State.- Enrolled the third largest freshman class in the history of Oklahoma State University.

- Educated customers on pet wellness by addressing questions and concerns while promoting the Banfield Wellness Plans achieving 20 percent sales across all patients. - Participated in weekly inventory management ensuring correct pharmaceutical counts. - Accomplished daily clinic goals by scheduling more than 40 appointments a day, while recommending additional preventive care to meet clinic revenue goals. - Juggled and completing weekly administrative projects while prioritizing customer relations and concerns. - Maintained patient and client CRM system entering up to date patient contact and medical information.