As a Business Manager, my responsibilities are to both manufacturer and dealer. As a member of the Nissan Ireland Sales team I am ultimately responsible for delivering a successful national sales strategy through our national dealership network to achieve our combined sales objectives. Key Skills Include:Strong Market Analysis, Forecasting and Competitor Monitoring: Regularly produce and distribute market analysis reports to ensure key stakeholders are aware of current and future trends. - Introduced a new, visually improved way of analysing market data internally through daily reg analysis and reportingTarget Setting and Distribution: My strong market analysis and forecasting skills helps to ensure sales targets are achievable and obtainable while producing a strong brand share.- Responsible for distributing targets to dealers based on performance and ability and ensuring these are achievedStock Ordering - Reformed the stock ordering process to ensure the correct stock is on the ground at all times. This involves consistently monitoring the stock position and re balancing it to match consumer demand. I also advise dealerships on the correct stock order mix to ensure they capitalise on demandBonus Structures: Implement strong and attractive bonus structures to motivate and incentivise dealerships to achieve targets and perform successfully within their local markets.Consumer Offer Programme Development: From my background and degree in Marketing, I am able to advise on what consumer offers might resonate better with our target audience and produce stronger advertising campaigns. Personable Relationships: Develop and maintain strong relationships with sales staff in order to deliver mutually beneficial objectives. Achieved by working hard on behalf of the dealership and maintaining effective communication with all staff.

In my position as Marketing and Product Executive at Nissan Ireland I was responsible for a number of key important roles including:Market Analysis, Forecasting and ReportingCompetitor MonitoringNew Product Presentation and TrainingProduction of Salesmen Tools and Marketing Materials including Brochures, Product Leaflets, Showroom Advertising etc.Website MaintenanceSocial Media Content CreationSponsorship campaigns including Women's Mini Marathon, the UEFA Champions League and Dublin Pride FestivalNissan Generation Next

In my role as Market Research Executive I worked across both Quantitative and Qualitative research projects, across an array of sectors including Banking, Energy, Insurance, Retail, Telecoms and Tourism. Clients included An Post, Easons, Electric Ireland, Guinness, Rabobank, Zurich.I was involved in all stages of the research process from proposal writing, tender procurement, research methodology design, interviews and focus groups, analysing and compiling results, report writing, presentation of findings plus recommendations.

In my position as Editorial Director for AFA Press I was responsible for gathering the editorial content for country branding reports which were published with our affiliate media partner, USA Today. The purpose of such reports was to effectively brand each country in order to create interest, awareness, dialogue and debate. In order to understand the message and business opportunities each country wanted to send to the world, in partticular key American investors, I conducted face-to-face interviews with each nation’s key government officials, policy makers and business leaders. A highlight of my time at AFA Press were interviews with current Ukrainian President Petro Poroshenko and World Heavyweight Boxing Champion Vitali Klitschko. These reports provided the definitive platform for political and business leaders to present their country to the world. With its widespread availability, USA Today is the nation’s No. 1 newspaper and market leader with a 44% share and a readership of over 3.7 million (MRI: Jan 2010) across the United States.