Jamie O'Donnell Email & Phone Number

Responsible for the marketing oversight of the women’s health product portfolio. Go to Market Strategy: Market segment analysis, VOC, and field ride-along to identify "ideal customer" targets, establish a differentiated value proposition, develop the "selling story", and execute a campaign strategy to drive Early Onset Preeclampsia screen interest among OBGYN and MFM physicians. Developed remote compliance and patient monitoring program to improve outcomes (length of stay, physician efficiencies, and cost of care) and reduce the risk of Preeclampsia complications during pregnancy.

Design Thinking Strategy Consultant: Leads cross-functional teams in using human-centered methods to create transformative business solutions that simultaneously drive operational excellence and deliver exceptional customer and employee experiences.

Developed the Go-To-Market strategy, Website, sales messaging and partnership content (onboarding presentations and sales tools) for the launch of an IOT, Edge, Data Analytics SaaS start up. Development of content and creative for custom sales and marketing campaigns and presentations targeting key market segments.

Menasha, Wi, Us

Development of a culture transformation pilot program for the newly integrated regulatory services department of a provider-owned health plan. Project required multiple work streams of varying complexities which will launch with a department-wide, off-site summit in October. Conducted a comprehensive current state assessment of the corporate culture, which included a differential gap analysis between corporate strategy and day to day execution, a baseline evaluation of key strategies and associated SMART accountabilities laddering up to the corporate strategy. Consulting and advisory services with Senior Regulatory Executives and Managers to coalesce around a shared future vision and foundation for collaboration between previously siloed departments (Corporate Compliance, Internal Audit, and Quality).

St. Paul, Mn, Us

Accelerated sales goals with a disruptive Go-to-Market (GTM) plan launching fluid management (Core Temp) programs into an increasingly commoditized surgical market.• Developed high-value program bundles containing equipment, disposables, usage data and repair services.• Delivered enablement tools and training to shift behavior from product-focused transactions to clinical value engagements.

St. Paul, Mn, Us

ENVIRONMENTAL HYGIENE PROGRAM DEVELOPMENT (during Planet Studio engagement, 2014-2016):Lead a multi-year commercialization strategy, aligning with corporate vision to improve financial performance and increase the surgical business value proposition through the development of service extensions which we later branded and packaged as a unique "Program" offering.Facilitated leadership alignment to operationalize program offerings, starting with "EnCompass", a program developed to improve efficiency and environmental hygiene for hospitals. The project resulted in a 5-year business transformation roadmap designed to expand sales of piloted program from 3 to 880 new customers generating $60M in revenue by 2020.

Sandy Springs, Georgia, Us

Progressively promoted, gaining operational proficiency in every area of the business. Transformed the firm from a small packaging design studio to an award-winning B2B digital UX consultancy. Within 5 years, gained 100% increase in billings and improved job profitability by approximately 20% by instituting account management disciplines, job processes, and accountabilities to focus on digital disruption solutions for clients. Grew year-over-year net new agency revenue for 8 consecutive years. Is known as an ambitious professional who relishes the chance to develop transformative solutions, thrives on challenges and on working in a fast paced, international environment. With a strong entrepreneurial spirit and understanding of how to best apply that spirit to a growing independent organization. In-depth integrated/digital/PR comms experience, specifically: conceiving and managing B2C and B2B campaigns, integrating digital marketing and PR, content and broader marketing activities within a diverse set of vertical practice areas: CPG, energy, financial services, automotive, travel and hospitality, and biotech.Developed and nurtured client relationships with both large corporations and startups, including over 30 new top-tier accounts, primarily in the HEALTHCARE, CONSUMER PRODUCTS, and CABLE industries.Select Client List:THE COCA-COLA COMPANY | THE HOME DEPOT | IHG / VOYA FINANCIAL | THE WEATHER CHANNEL| A&E | APIC ANYWHERE | ARAMARK | DUREX | ECOLAB | THE FOOD NETWORK | HALYARD HEALTH | HGTV | THE HISTORY CHANNEL | MOLNLYCKE HEALTHCARE | OGLVY & MATHER ATLANTA | ROGERS ATHLETIC | PERFETTI VAN MELLE | PHILIPS HEALTHCARE | SAPIENT RAZORFISH | SOME WINE|

Sandy Springs, Georgia, Us

Oversaw sales and marketing strategy for the agency, including management of communications, events, digital, and product marketing teams.Achieved recognition as a Top 30 Interactive Marketing firm by The Atlanta Business Chronicle’s Book of Lists. Commercialized new market segments (network upfronts, EHS safety, DVDs, mobile apps). Directed large initiatives, managed projects for key clients and oversaw the production quality and customer experience across a wide client mix, including: entertainment, government, scholastic, medical, and consumer products.

Sandy Springs, Georgia, Us

Managed digital design sales and marketing projects for clients including: HGTV, ING, IHG, PBS, Discovery, and Perfetti Van Melle. Helped to recalibrate brands, reframe positions, connect and engage with target audiences.Established agency niche business transformation, sales and leadership programs. Worked with corporate clients and independent businesses to develop the branding, architecture and learning content, then partnered with them to support the digital transformation of their clients: The Bunnell Idea Group (BIG), The Symmetrics Group, Change Strategies, Hermann Brain Dominance (HBDI), ThinqShift, IHG, Central Garden and Pets, and The Coca-Cola University.