Jamie Okonak Email & Phone Number

Washington, D.C., Us

Why do we do what we do? We believe you deserve to be extraordinary by unleashing the superpowers of the limitless subconscious mind to transform your career, health, wealth, relationships, & happiness.• https://www.linkedin.com/company/the-antidote-group = "Follow" The Antidote on Linkedin • https://www.theantidotesolutions.com/ = Our website The Antidote is a Transformational Change Consulting Company. We do not treat ordinary symptoms, we solve core problems.We help you operate at an unfair competitive advantage by fusing the mental, emotional, and physical connections using the unrivaled Inside-Out approach, unleashing the superpowers of the limitless subconscious mind; transforming your personal & professional life (vs. the typical outside-in approaches that only focus on using your limited conscious mind to merely treat symptoms by providing band-aid temporary relief without solving the core problem)Your transformation begins by taking advantage of our 3-phase evidence-based immersive learning & development programs Clients we serve:• All individuals, teams, and organizations o Defying limitations in your career, health, wealth, relationships, and happiness o Overcoming conscious and subconscious limiting beliefs o Breaking negative habits o Converting stress, depression, and anxiety into positive energy• Military & Veterans o Transitioning from military to civilian life o Eliminating PTSD and combat trauma o Ending suicide o Reversing harmful cycles (homelessness, under/unemployment, substance abuse, violence)• Athletes (Pro, Collegiate, Amateur) o Constantly shattering peak performance limits o Continuous performance in “the zone” / the state of flow o Intuitive injury prevention o Hyper-rapid injury recovery & complete holistic healing• Business Professionals o Leading change readiness o Embracing transformational change o Catapulting smart growth o Protecting, improving, embracing the culture

Princeton, New Jersey, Us

• Developed and executed operational strategies -- Analyzing market trends, identifying areas for improvement, and developing plans to enhance operational efficiency, productivity, and client success.• Spurred cross-organization collaboration -- Align operational strategies with broader business goals, facilitate information sharing, and promote a cohesive and integrated approach to achieving company and client-success objectives.• Streamlined cross-functional operations -- Monitor key performance indicators (KPIs), assess operational performance, and implement measures to optimize processes, ignite innovation, foster a positive work culture, and streamline workflows to enhance growth and client success.• Created and executed marketing strategies -- Market research, identifying target audiences, positioning the brand, and formulating positive ROI marketing plans to drive customer acquisition, retention, and revenue growth.• Led marketing demand-generation initiatives -- Launched a scalable and repeatable data-driven multi-touch multi-channel integrated marketing discipline via collaborate with internal teams and external partners to create compelling messaging, design, and campaigns that drive brand awareness, engagement, pipeline conversions, while creating a “good problem to have” for the sales team.• Directed brand awareness expansion and positioning -- Develop brand guidelines, ensure consistent messaging and visual identity across all marketing communications, and monitor brand perception in the market; while identifying opportunities to differentiate the company and grow its competitive advantage.

Alexandria, Va, Us

Driving revenue via B2B and B2C marketing best practices for the world’s largest association dedicated to those who develop talent in organizations. Accountable for customer and member growth of acquisition and retention.

Role: Developing and implementing an overall organizational marketing strategy. Translating the organization's mission into marketing goals and initiatives that grow product/service demand & expand the brand by directly engaging members/customers and the various target markets.The Mission: To create and deliver high-quality, technology-based content and services that enhance learning for all children, and to empower teachers, child care providers, and parents to support that learning. An important part of the mission is to increase access to our services for under-served children and adults.

Washington, Dc, Us

(Short term contract.) Provided integrated digital marketing and campaign management services to develop a multi-channel lead generation program to support AARP’s 38 million members. Advised new marketing protocols to impact a year-over-year goal increase in new membership acquisitions and renewals for national marketing division and leadership team.

Boca Raton, Florida, Us

(Strategic organizational realignment, reduction in force.) Led team via a player/coach approach within corporate marketing. Responsible for demand generation, brand expansion, and digital innovation for global leader in education technology.• Drove lead generation by aligning corporate-marketing mediums with field-marketing campaign goals measured by 20% sales attribution and ROI waterfall report and score card. • Grew and defended the brand with global event planning and execution via audience generation, communications, partner engagement and promotions.• Facilitated matrixed operational efficiencies through automation platform best practices: customer relationship management (Eloqua), content management (Kapost), sales (Salesforce.com).

Arlington, Virginia, Us

Led B2G marketing strategies and tactical execution to fill sales-pipeline via account-based demand-generation while expanding brand awareness for new disruptive U.S. human-resource technology player.• Led integrated marketing campaigns via 1-to-1, 1-to-few, and 1-to-many target market approach: $0 - $18M pipeline boost within 9-months, 10% prospect response rate, 153x ROI vs. 30x goal.• Increased brand awareness through public relations and events within one year: 40 media placements, 5 awards, 4 analyst interviews, U.S. government customer case study.• Executed company rebrand, name-change, and website overhaul: 20% digital marketing traffic increase goal.

Providing marketing & business development consulting services to B2C and B2B organizations to catapult revenue via integrated demand generation and branding & awareness best practices while proving return-on-investment. • CMO role: B2C Client – Grew revenue 455% within 2 years via proven sales and marketing programs. Achieved company status as global product sales leader of Latisse product. Expanded sales and customer service team by 12 teammates to satisfy demand. Drove communication plan, including digital marketing plan/SEO content to protect Google page #1 search status. Executed up-sell/cross-sell strategies across two new sister e-commerce businesses. • CEO role: B2C Client – Steered planning, construction, and launch of new company and e-commerce website. Established cross-functional team disciplines to streamline global product revenue process from manufacturers to consumers. Grew digital marketing disciplines of search-engine-optimization (SEO), pay-per-click (PPC) advertising (PPC), affiliate marketing, social media, and web user experience. Expanded brand awareness via PR programs including CEO nomination and winning of Brava Award. Mobile marketing roadmap in progress.• COO role: B2C Client – Provided overall direction and administration of all company operations, programs, and services to skyrocket profitable growth across 9 new consumer brands and over 200 products. Implemented management business objectives to measure internal team performance against corporate goals; resulting in (a) accountability & productivity boost (b) increased collaboration & teamwork (c) positive morale and higher job satisfactions.

Austin, Tx, Us

Administered development and execution of corporate marketing and communications strategies. Built the marketing team as a sales-pipeline contributor and competitive advantage in the non-profit software industry. • Directed integrated marketing and business development plan: Doubled lead generation in 12 months. • Bridged gaps between sales and marketing: 2.5% lead-to-win conversion rate increase in 6-months, 30% average revenue per sale boost, built business development/inside sales team. • Initiated brand refresh via digital marketing strategy: website overhaul, SEO, SEM, PPC, video production, social media (Facebook, Twitter, blog) with Google page #1 presence in 9 months. • Grew marketing team from 4 teammates to 8. Established internship program (4 interns became full-time employees.)

San Jose, Ca, Us

Established the marketing function as a fully accountable profit center through demand-generation and marketing-operations best practices for the $385M Americas tele-presence/video conferencing division.• Increased revenue via multi-touch campaigns: 20% C-level response rate, 9% marketing-qualified lead to win conversion rate for USA, Canada, Central and Latin America (national awards include Addy and Echo).• Accelerated the sales process: Built telemarketing and quota-carrying inside sales team, $14M pipeline boost in 6-months, nurtured 30K inquiries yearly, 100% sales-lead acceptance rate across 9-regions, created lead-recycling program.• Proved ROI through entire customer lifecycle: Directed $700K end-to-end operational overhaul integrating SalesForce, Eloqua, and homegrown database: 390% ROI, new automated C-level dashboard, project best-practices highlighted by third-party consulting firm case study.https://www.harlandclarke.com/payments/operational-support/contact-center-solutions/case-study-library/2013/02/u196

Redmond, Washington, Us

Duel role as Microsoft reseller Wipfli (formerly Brittenford) quota carrying sales teammate and led all areas of marketing strategies & tactical execution to position organization for explosive growth. Built the brand, expanded awareness, and acquired new customers. • Exceeded quarterly personal sales quota. Accurately forecasted revenue pipeline for customer training and user group sales. Administered customer training and user-group curriculum.• Increased brand awareness by authoring compelling messaging and PR plan by positioning unique advantages of products and services: website content, newsletters, press releases, advertising, whitepapers, case studies. • Directed lead generation campaigns: email, online advertising, direct mail, events, telemarketing. Developed alliances with business partners driving joint-marketing activities (4x ROI).

Herndon, Va, Us

Managed all aspects of integrated direct marketing programs for all products and services. Identified effective and scalable ways to allocate marketing and sales resources to acquire new business. • Increased demand by planning, executing, and analyzing integrated direct marketing programs: telemarketing, direct mail, e-mail, webinars, events, advertising, and third-party promotions.• Directed marketing operations by creating and maintained marketing intelligence database. Revised company’s target market via research and analysis. Created and streamlined lead-distribution processes• Built and co-managed business development team; responsible for net-new lead generation, event promotion, and customer up-sell /cross-sell.• Nominated to represent marketing team through research & development of new customer-facing Deltek CRM product.

New York, Ny, Us

Achieved corporate sales and profit objectives across 74 department stores in areas of merchandising, assortment planning, financial forecasting, and pricing for $23M buying office of Hecht’s, acquired by Macy’s. • Purchased and distributed merchandise per seasonal assortment strategy. Analyzed financial trends to plan daily sales, markdowns, replenishment, and promotional strategies.• Monitored inventory levels by store to maximize sales and react to growth opportunities. Partnered with cross-function divisions to increase sales and improve the customer experience.• Collaborated with vendors to develop product assortments, negotiate price, gross margin performance, and overall profitability. Selected merchandise and designed messaging to coordinate catalog, print, and in-store advertising.

Amsterdam, North Holland, Nl

Assisted Vice President, Retail Development (marketing, training, communications) with overall analysis of performance on national scale of 1700 stores.