I elevate the content that my clients communicate to customers through content strategy, marketing, writing, and editing. My data-driven and audience-centric approach is rooted in my many years in editorial publishing. In the last decade, I've been fortunate to collaborate with amazing Fortune 500 brands: Samsung, Ford, Acura, Nestlé, Walgreens, Cisco, Intel, and VMware. I am passionate about helping clients digitally transform. No matter the audience, my goals for content remain the same: Be relevant. Find fresh ways to engage. Help people. Bring clarity to complex stories. Inspire.Skilled at:• Managing high performance teams• Recommending go-to-market plans and identifying business opportunities• Developing user journeys, content and content distribution across channels• Writing and editing copy, communications, directional messaging, and messaging frameworks• Strategizing CRM, personalization, customer journeys, loyalty programs and curation• Testing and applying learnings from analytics • Engaging with clients during stakeholder interviews, presentations, workshops, and meetings• Conducting content audits and gap analysis• Creating content plans, content models, and page templates• Recommending IA, navigation, and user interface• Contributing to UX design and wireframes• Mapping content and creating migration plans• Conducting card sorts and in-person research• Recommending content governance and work flows• Taxonomy• Digital Asset Management (DAM) design and migration• Researching and implementing SEO