Jamie Peach Email & Phone Number

London, England, Gb

Responsible for creating and delivering a long-term strategy, taking into account the entire customer journey and how the needs of the consumer can be satisfied at each stage. Working with the CMO and Creative Director to define how the content strategy aligns with the brand story. Delivering a programme of work which produces incremental traffic and revenue gains for all target markets. Working with the in-house engineering team to ensure best practices are followed and employed accordingly.

London, England, Gb

A key management position in the Performance Marketing leadership team, overseeing all aspects of SEO, ASO and Content Marketing operations, globally and across all platforms (web and apps). Accountable for growing and maximising the value generated through Organic Search with industry-leading innovation, strategies and initiatives. Contributing to the overall product and marketing direction and long-term decision making of the company to achieve profitable growth, I lead a team of content and technical specialists along this path.Direct Reports: 3Key Responsibilities & Achievements★ Overhauled the SEO portfolio strategy and budget plan, laddering team OKRs up into wider business objectives.★ Built a lengthy pipeline of technical SEO projects with business cases attached to each, resulting in an engineering squad being committed to exclusively support organic growth.★ Launched the WorldRemit site in several new international locales, resulting in large volumes of incremental traffic and much improved geo-targeting accuracy.★ Scaled blog article production 10x, across 3 languages, whilst maintainingstrong editorial standards and an increased focus on moving customer prospects further down the funnel.★ Led an EEAT-based blog redesign, re-platforming, and migration effort for WorldRemit, resulting in both traffic and sign-up uplifts.★ Took ownership of numerous additional channels and platforms (Digital PR, web reviews, Wikipedia, YouTube) in need of leadership and direction, bringing them into the remit of my team and resource planning for each.

A key management position in the Performance Marketing leadership team, overseeing all aspects of SEO, ASO and Content Marketing operations, globally and across all platforms (web and apps). Accountable for growing and maximising the value generated through Organic Search with industry-leading innovation, strategies and initiatives. Contributing to the overall product and marketing direction and long-term decision making of the company to achieve profitable growth, I lead a team of content and technical specialists along this path.Direct Reports: 3Key Responsibilities & Achievements★ Overhauled the SEO portfolio strategy and budget plan, laddering team OKRs up into wider business objectives.★ Built a lengthy pipeline of technical SEO projects with business cases attached to each, resulting in an engineering squad being committed to exclusively support organic growth.★ Launched the WorldRemit site in several new international locales, resulting in large volumes of incremental traffic and much improved geo-targeting accuracy.★ Scaled blog article production 10x, across 3 languages, whilst maintainingstrong editorial standards and an increased focus on moving customer prospects further down the funnel.★ Led an EEAT-based blog redesign, re-platforming, and migration effort for WorldRemit, resulting in both traffic and sign-up uplifts.★ Took ownership of numerous additional channels and platforms (Digital PR, web reviews, Wikipedia, YouTube) in need of leadership and direction, bringing them into the remit of my team and resource planning for each.

Suwon-Si, Gyeonggi-Do, Kr

Leading a European centre of excellence for SEO across 33 markets, driving them to deliver winning SEO programmes and projects through enablement, growth tactics, risk mitigation and innovation.Key Responsibilities & Achievements► Delivered a scalable strategy/plan that secured buy-in from key stakeholders up to VP level and increased budget by over 100% to ensure a sustained programme of SEO.► Grew EU Organic Search traffic and revenue YoY against a challenging backdrop of macro factors.► Spearheaded SEO projects including; geo-targeting optimisation, end-of-life content management, “brilliant basics” toolkit development, buying guide production and competitor countering.► Ran multiple innovative, small-scale project pilots / tests and coordinated pan-EU rollout where successful, pivoting into other opportunities otherwise but always sharing and applying any insights.► Led, supported and delivered non-SEO specific initiatives as part of cross-functional teams, chiefly in performance marketing, including; PPC automation, product feed optimisation, and CRO test development.► Drove platform developments to help enable or streamline SEO processes and introduce stronger governance,► Launched a pan-regional “SEO Helpdesk” service with full operational output reporting, providing troubleshooting / SME support on a wide range of SEO topics. ► Facilitated a culture of knowledge sharing and learning across multi-market teams and business units, through regularly organising/contributing to internal conferences and other such events.

Leaning on over a decade of in-the-trenches experience and professional network development to launch my own Digital Marketing consultancy. Offering a fully flexible range of SEO and related services to businesses of any size and type, taking a hands-on approach to deliver value as a true client partner.

Hannover, Lower Saxony, De

As provider of SEO thought leadership for the Group, my role at TUI includes setting the strategic direction for group SEO activities, providing a framework which is flexible enough for all markets to be able to develop within while still ensuring consistent and global progression against all KPIs set. I am charged with defining and monitoring SEO and content best practice in all areas of the business, setting common KPIs and measurement parameters to ensure group consistency and comparability. Additionally, my role includes defining and implementing SEO technology stack requirements for the Group as well as owning elements of site migrations when re-branding or re-platforming key markets.Market focus: 9 major autonomous markets (UK, DE, NL, BE, Nordics, FR) with additional consultation across horizontal group assets (airlines, cruise lines, hotel groups, etc.), supporting the development and contributing to the digital marketing initiatives of local SEO experts who in turn own their channel’s strategic development.

Lichfield, Staffordshire, Gb

Operating within the leadership team, and reporting into the CEO, I was responsible for leading and developing marketing activity across the business. The role ranged from brand through to acquisition marketing, where I led efforts on both fronts, managing a wide range of resources.Key Responsibilities:► Manage and develop all online acquisition activities on an on-going basis, including; SEO, PPC, Paid Social and Display, delivering acquisition through these channels against ROI based KPIs.► Identify and implement new acquisition marketing channels, both online and offline.► Collaborate with the Partnerships Team to support partner marketing activities.► Act as brand guardian, developing and rolling out the brand strategy and positioning for existing and new product lines, taking the brand from charity cashback site to social enterprise.► Own brand assets, including but not limited to; tone-of-voice guidelines and visual identity.► Develop the PR strategy for existing and new product lines, managing the PR agency.

London, Gb

Ownership and development of the New Look digital marketing strategy, establishing New Look as the leader in customer acquisition. Accountable for all digital marketing channels including; SEO, Paid Search, Affiliates and Display, leading and growing the digital marketing team to deliver against challenging targets, both in the UK and internationally (FR & DE in particular).Team Size Managed: 3Key Responsibilities:► Manage a multi-million £ Digital Marketing budget, inc. strategic planning and forecasting of KPIs► Lead and significantly grow the Digital Marketing team to operational excellence in all channels► Steer all 3rd party digital marketing agencies, ensuring targets and SLAs are consistently met► Maintain brand tone-of-voice in all activity undertaken, ensuring performance is joined up with brand► Ensure the site is optimised for search; migration planning, achieving SEO best practice both on/off-site► Establish key measurements, reporting and analysis and drive attribution model development► Develop knowledge of competitor digital marketing strategies and ensure New Look is more advanced

London, England, Gb

Working within the Multichannel Customer team, the purpose of my role as Head of SEO at House of Fraser was to lead, grow and develop a best-in-class SEO team and effective SEO programme to support and enhance business growth. Bringing experience and expertise and to the role, I was chiefly accountable for devising and delivering against an SEO Strategy that pulls multiple teams together, within and outside of the organisation, to drive step changes in channel performance.Team Size Managed: 9Key Responsibilities & Achievements:► Constructed and implemented a holistic SEO strategy to ensure commercial targets are consistently met► Devised, managed and tactically adjusted a 7-figure SEO budget and forecast plan► Maximised natural search visibility, traffic and conversion across multiple campaigns and content types► Architected regular and ad hoc reports, covering all relevant KPIs, for various key stakeholders► Stayed fully informed of developments across the business, to evolve strategy and maximise results► Developed best practice, standard working procedures and workflows for all SEO related activity► Led the SEO stream as part of a transformative replatforming exercise, launching new UK & AU sites► Recruited, developed, motivated and led a high calibre SEO team that delivered consistently vs. KPIs► Established strong relationships and influenced cultural change amongst relevant key stakeholders► Managed ongoing stakeholder relationships through effective planning, organisation and communication► Provided guidance, training and direction to all key areas of the business that impact on SEO

London, London, Gb

Responsible for a crucial source of traffic/revenue from 8 localised websites, including UK, FR, IT, DE, ES, RU, US & AU as well as new ones as and when they launch, my role as Senior SEO Manager at ASOS was focused on international growth, whilst ensuring natural search traffic/revenue also continued to grow in the UK.Team Size Managed: 3Key Responsibilities & Achievements:► Led the overall SEO strategy for ASOS, managing both in-house and agency teams► Facilitated a culture within the teams that enabled performance, creativity and innovation► Delivered high levels of measurable growth in organic traffic and revenue, internationally► Set, managed and refined budgets and developed further investment business cases► Raised awareness of SEO throughout the organisation via training and process integration► Managed web development, editorial and other teams on SEO best practice adherence► Contributed to the reduction of PPC costs through SEO insights and tactical executions► Optimised all ASOS digital assets for natural search, including Fashion Finder and Marketplace► Developed a strategy for mobile SEO and project managed through to implementation

New York, Ny, Us

Established and led the International SEO offering, involving business development, growing and spearheading a best-in-class team and ensuring delivery of results-driven SEO services to an enterprise client-base spanning verticals including retail, travel, finance and automotive.Team Size Managed: 4Key Responsibilities & Achievements:► Sourced new SEO business leads and drove proposals/pitches► Directed the overarching SEO strategies for all Resolution International clients► Developed processes to deal with the logistical complexity of International SEO projects► Acted as senior client contact on SEO accounts and resolved any client issues or escalations► Provided internal SEO training/support to the SEO team and other relevant teams► Maintained strong relationships and collaborated with local market Resolution teams globally► Consistently and iteratively improved the SEO product; templates, processes etc.► Interacted and integrated with Social Media, Mobile, PPC, Display, Planning and other teams

New York, Ny, Us

Team Size Managed: 2Key Responsibilities & Achievements:► Led the implementation of SEO campaigns for OMG UK agency clients► Recruited, developed, motivated and retained a talent-rich SEO team► Delivered client SEO solutions in collaboration with agency teams► Drove SEO training initiatives, best practice and process across OMG UK agencies► Developed client presentations, new business proposals and SEO strategies

New York, Ny, Us

Key Responsibilities & Achievements:► Led results-driven SEO strategy, execution and innovation for Razorfish clients in the UK► Participated in new and existing client business development, supporting the Head of SEO► Conducted SEO audits, compiling detailed documents covering technical and content-related issues► Devised link earning strategies and developed the Razorfish UK offering in this area► Worked closely with various teams (web developers, content editors etc.) to ensure best practice SEO

London, Gb

Key Responsibilities & Achievements:► Devised and implemented country-specific SEO strategies across 16 markets, tactically aligned with PPC► Negotiated deals with various SEO agencies and managed ongoing relationships with them► Engaged in social media activity (built a presence on Wikipedia, Facebook, relevant forums/blogs etc.)► Evangelized and trained SEO best practice at multiple levels throughout the business► Ensured daily consumption of the latest search marketing news, trends, tips, tactics and techniques

London, Gb

Key Responsibilities & Achievements:► Helped to engage customers with Ladbrokes online products via regular CRM activities► Worked on multilingual CRM projects and communicated effectively with territory managers► Turned around high quality work within relatively short timescales, working with HTML and CSS► Developed email/web templates and new design concepts in liaison with marketing managers► Ensured brand and accessibility guidelines were strictly adhered to in all design work► Developed excellent proficiency in Dreamweaver and Photoshop

London, Gb

Key Responsibilities & Achievements:► Supported the development, testing and launch of new products such as fixed odds financial betting► Helped to enhanced numerous existing Sportsbook products in conjunction with interdisciplinary teams► Created a Customer Services to eGaming referral process, capturing all customer feedback on product► Produced project mandates to articulate business cases and financial implications► Provided regular reporting and analysis on various aspects of the Sportsbook product performance

London, Gb

Key Responsibilities & Achievements:► Training and development of all new customer service staff through their induction period► Designed my own training programmes, successfully implemented with both new and existing staff ► Liaised regularly with eGaming to learn about new products and relayed to customer service staff