Jamie Perkins Email & Phone Number

Mountain View, CA, US

Mountain View, California, United States

• Led the school-wide brand redesign and collaborated with educators, alumni, parents, students, and donors to develop a brand architecture with consistent messaging and tone along with an updated look and feel including.
• Crafted a communication strategy to increase engagement resulting in a 6% rise in email open rate and 11% increase in CTR year over year. Grew social media engagement by 40% in year one and an additional 12% in year two.
• Developed an emergency communication process and ran point as the crisis communication lead for media, city officials, school leadership and the board of directors.
• Guided strategic efforts to determine key areas of growth by leading a domain planning committee during the two-year WASC accreditation cycle.

San Jose, California, United States

• Partnered with winery owners to launch the company brand with an e-commerce first mindset during COVID-19 when on-site tasting was not possible.
• Led branding efforts and established visual identity, messaging, and positioning.
• Developed brand process to ensure consistency across marketing assets and communication.
• Oversaw public relations, media outreach, and marketing efforts to drive customer engagement resulting in established media relationships and press coverage in local and national publications.

San Jose, CA

• Managed guidelines and governance around corporate brand standards and partnered with Internal Comms, HR, Marketing, and Procurement teams to reinforce voice, tone, and positioning.
• Develop product naming and trademark programs by aligning with the Trademark Legal team.
• Lead the global efforts around the award-winning 2020 International Women’s Day thought leadership program; leveraging an international photoshoot and corporate blog featuring 14 leaders from 5 international and 2.
• Developed visual standards for the Internal Space Branding Catalog and partnered with Real Estate Operations and the Graphics team to design global office spaces, including signage and branded installations.
• Lead a cross-functional team to implement Net Promoter Score data capture and reporting for the SanDisk brand.
• Partnered with the Chief Patent Counsel to produce Sparks Podcast, a podcast highlighting employees who drive innovation and out-of-the-box ideas.

San Jose, CA

• Maximized C-suite public appearances and increased executive speaking engagements at industry conferences by 20% YOY.
• Built communication strategy and drove the execution of event sponsorships and corporate partnerships.
• Lead the strategic planning efforts for a government focused go-to-market plan and negotiated with national media partners.
• Partnered with executive engineers and mission management team to create datasheets, payload user guides, videos, and sales presentations for the rocket and software-defined satellite global sales team.

San Francisco Bay Area

• Captained a corporate initiative and worked with cross-functional partners to develop a framework to acquire new boat owners.
• Ran point on lifecycle marketing programs by developing strategy and leading a team to mine data and build the customer journey.
• Lead the marketing planning, CRM team, and agency-of-record to build strategic plans for integrated marketing campaigns.
• Managed the P&L for five lines of business within the marketing department and implemented a budget management training program for new managers.

• Implemented a new RFP process and lead media plan negotiations resulting in an 8% savings year over year.
• Launched West Marine Waterlife Radio, a branded station on Pandora and exceeded consumer engagement expectations in its first year.
• Negotiated a TV and online sponsorship with the “Into the Blue” fishing show as the exclusive retail partner.
• Lead the planning and execution of the largest new store grand opening event in company history and increased consumer engagement with key vendor partners.
• Instituted a new process for evaluating and managing sponsorship events and worked cross-functionally with regional VPs, district managers, and store associates to execute upon each event.

Menlo Park CA

• Drove the development and execution of multi-year brand platforms and native content integration with ground-breaking new programs for automotive and food & wine advertisers.
• Lead the RFP development process that supported all national sales offices to produce solutions based programs and served as the key point person on corporate proposals, overseeing program development and creative.
• Utilized market research and consumer insights to develop category strategies and integrated marketing programs to grow advertising revenue with new print, digital, mobile/tablet, social, and event extensions.
• Developed an original program franchise with the launch of the Sunset Travel Awards complete with a new online entry site resulting in 187 entries, 13 pages of editorial coverage, and 5 new advertisers in its first year.
• Managed content development, media/PR plans, and execution of award winning branded events including Sunset Celebration Weekend, Sunset Savor the Central Coast, and Yountville Live reaching over 35,000 Sunset.
• Managed the department budget and instituted media training guidelines for the six nationwide marketing team members.

Menlo Park, California

• Developed advertising strategy and negotiated contracts with media outlets, increasing impressions by 30% with a flat budget year-over-year.
• Managed event logistics and advertiser integration for the launch of the Sunset International Wine Competition, the most successful launch of a U.S. wine competition, resulting in over 4,000 entries in its first year.
• Managed marketing staff and freelancers to create materials including presentations, proposals, advertorials, and promotional materials to support the national sales team.
• Launched the first sponsor integrated social media contest on Sunset’s Facebook fan page on time, on budget while meeting client objectives with successful metrics.

Menlo Park, CA

• Collaborated with cross-functional teams and implemented integrated marketing plans for new and existing advertisers from a variety of categories including automotive, travel, wine, food/CPG, and home decor.
• Developed integrated digital advertising campaigns for Sunset.com and was integral in successfully transforming a print based sales organization into an integrated marketing team, increasing online revenue by 400.
• Developed sponsor strategy and managed activation for Sunset Celebration Weekend, the premier outdoor event within the Time Inc. Lifestyle Group, with record-breaking attendance, revenue and media impressions.
• Successfully recruited and leveraged top celebrity chef talent for integrated marketing programs and events.

Glendale, California

• Lead the website redesign and developed a new reporting system for tracking site metrics.
• Partnered with business finance on market share data development and analysis projects.
• Evaluated the strategic development of clinical and non-clinical marketing campaigns including fundraising events and local media plans focused on the promotion of the new cancer building.
• Managed a team of graphic designers and lead the production of marketing collateral and advertisements which surpassed service line objectives.
• Followed the Continuing Medical Education (CME) guidelines and teamed up with the medical staff office to plan educational events for the physician and nursing staff.

Torrance, California

• Developed and executed national media strategy for Toyota Truck, SUV, and Car models as well as the Toyota Fleet line.
• Defined demographic targets and strategy for the launch of the brand new ‘06 FJ Cruiser and the ’07 Tundra redesign.
• Evaluated and recommended event sponsorship opportunities to expand brand awareness resulting in two new events.
• Managed a national print budget of $90MM and negotiated corporate contracts with Time Inc., Conde Nast, Primedia,Hachette Fillipacchi, Meredith, and Rodale.
• Managed national flowcharts across all mediums and was the key point of contact for internal departments and outside partner agencies.

Winston-Salem, North Carolina

• Developed strategy for media plans by evaluating demographic data and communication goals.
• Negotiated multi-million dollar media plans incorporating national and regional print, spot radio and spot TV.
• Managed the execution of media plans with internal agency departments and corresponded directly with clients on all levels.
• Evaluated and strategically tracked Nextel Retail store listings for newspaper media plans.
• Monitored and executed government tobacco regulations pertaining to print and out-of-home advertising.
• Managed positioning guidelines for multi-platform media plans, prepared flowcharts and generated insertion orders.

San Jose, California

• Collaborated with product line engineers to determined strategy for international and domestic print ads.
• Managed the creative agency in the development of a new global corporate brand campaign.
• Managed a multi-million dollar media and creative production budget.

Master Of Arts - Ma, Communication & Leadership Studies

Activities and Societies: National Communication Honor Society: Lambda Pi Eta, Graduate Chapter: Iota RhoGraduate Thesis: Always On.

Bachelor Of Arts - Ba, Communication With An Emphasis In Marketing

Activities and Societies: Lambda Pi Eta, National Communication Honor Society / Vice President of Programing Delta Zeta SororitySenior.

Education record