As Brand Marketing Manager, I worked across the organisation to implement a rebranding project; updating collateral, tone of voice, and digital presence. I managed a team of designers; I created a briefing and feedback process, managed workload, and ran regular feedback sessions.

High Performance Learning is a mission-driven business working with some of the most innovative schools to help them change the way they approach teaching and learning. As Head of HPL Online, I maintained and developed an online teaching community through Moodle to inspire, motivate and connect practitioners across the world. In my first year, I increased engagement by over 238% on HPL's platform.I developed and implemented a multi-channel global marketing strategy for the organisation. I increased social media engagement 5x and doubled lead generation through a webinar campaign. I organised and ran a vibrant monthly webinar programme for teachers and leaders across the world. I also managed the Global Lead Teacher programme where leading practitioners contributed regular content to build a thriving onlineprofessional learning community.I track week on week, month on month, and year on year engagement on HPL Online and marketing activity. I develop HPL Online and other digital platforms to maximise user experience working with VLE partners.I built and ran an internal communications strategy through SharePoint whilst improving internal file structure to increase usage throughout the company.

I was responsible for the production and dissemination of high-quality marketing collateral to support student recruitment, reputation and brand building of the Faculty of Arts and Humanities. This role worked across the Faculty and faculty research centres to gather news stories for use across a variety of internal and external communication channels. I contributed and worked effectively across teams to enhance the development of the media and communications plans for the Faculty.I led the development of the Faculty Media and Communications Plan in line with the Faculty Marketing Strategy and worked with the Faculty Associate Dean, Marketing and Recruitment and central Marketing and External Affairs.I organised and delivered marketing collateral and communications, and to ensure that they are approved and scheduled into the central design team to allow for accurate and timely delivery.I maintained data within relevant stakeholder databases, including sector-specific databases for direct mailing activities, advising on client data capture and management within the Faculty, Schools, and University departments.I created accurate and engaging copy of a standard that will ensure the effective production of a variety of marketing communications, undertaking all aspects of publicity production.

As Communications Manager, I raised the profile of The Way Wolverhampton Youth Zone (a £6 million leisure facility/charity that supports young people) amongst critical stakeholders in the Black Country, through the development and implementation of a comprehensive communications strategy.I planned, designed and implemented highly successful digital and print campaigns which increased membership and visits. Within three months of the charity opening, I had already recruited the yearly membership target of 3,000 young people using the facility.I built positive relationships with key local and regional media generating invaluable of press coverage for the charity (120% of target).I built The Way ’s digital presence across social media (Facebook, Twitter, Instagram, LinkedIn using Hootsuite, native tools and Grum) and the web using SEO and PPC. The Way has the fastest growing social media channels compared to Youth Zones across the country.I used analytics to monitor and improve the effectiveness and reach of The Way’s online presence (Google Analytics).Furthermore, I supported Major Funder stewardship, i.e. celebrated investment, secured new funders and maintained a mutually beneficial relationship. I helped secure over £200,000 of funding.I maintained complex member and stakeholder databases using Salesforce and analysed big data to show trends to help with marketing campaigns (primarily email and social media campaigns).I worked with digital agencies to improve the website. I commissioned a bespoke payment system, which has dramatically improved user experience and increased purchases.Key software: Microsoft Office, Microsoft Excel, Microsoft Powerpoint, Salesforce, MailChimp, Wordpress, Hootsuite, Grum, Microsoft 365, Adobe Audition, Adobe Photoshop, Adobe Premiere Pro, Adobe InDesign and Adobe Dreamweaver

As Head Of Engagement, I ran multiple digital platforms for market-leading radio brands Free Radio and Gem 106. I've worked on some award winning projects too like the Free Radio Phantom and Free Radio Live.I won an Arqiva Commercial Radio Award for a highly successful campaign called ‘The Free Radio Phantom.’ I generated over 10 million post impressions on Facebook, 4.5 million ad impressions (over five times more than usual) and increased digital radio listening.I've managed digital teams at large scale music events. For example, at Free Radio Live events, I created strong engagement that caused Free Radio (#FreeRadioLive) to trend worldwide. On average, at each event’s peak, @WeAreFreeRadio received over 200 tweets-per-second.Primarily focusing on Free Radio and Gem 106, I curated content across multiple digital platforms (Wordpress, Google +, Facebook, Twitter, Instagram, Youtube and Snapchat), which generated more engagement and higher growth than any other regional media competition.I worked with Marketing, Commercial and Programming departments to implement competitions, support events, write online and produce content on social media.I maintained, created and analysed digital advertising inventory across multiple brands and platforms (using Google Double Click).I ran successful email marketing campaigns with Campaign Monitor using complex listener data, which allowed for segmentation and targeting.

tothecrowd.co.uk was a blogging project between a group of 6 people. It's a review site with a difference - looking at things from 6 very different viewpoints. I co-founded the site, pulling together a team of people who have gone on to do great things within the media industry. I'll still occasionally post content.

I was a non-executive member of the Customer and Communities board which scrutinised Bromford Housing. I delivered talks on social media at numerous housing events. I worked with Bromford to get all their staff using social media; making them one of the most forward-thinking housing associations in the country.

I was part of the promotional team for Kerrang! Radio responding to various briefs from clients providing event activities.

KICFM (Kids In Communication) is a charity youth project that used radio as a method to engage young people who were disadvantaged, under-represented and needed a bit of confidence. I ran the project, managing a small team who empowered young people and gave them recognised qualifications and voluntary awards. I facilitated the training of thousands of young people in basic radio skills and created 120,000 volunteering opportunities each year (120% of yearly target).I taught modules of the Creative Media Diploma at St. Peters Collegiate School and wrote course material for Radio Production NVQs.I delivered lectures to students, professionals and other charities based on social media.I secured funding for the charity by developing partnerships with educational institutions and established income through the delivery of radio courses.I administered complex monitoring for funders; identifying key data trends and statistics.