Kerrent helps companies build an authentic connection with employees and customers by aligning to mission, values, and purpose through strategic communication, events, and partnerships. Contract services include strategic planning, project management, partnership evaluation and management, intranet and CMS management, copywriting and editing, event development and execution... just to name a few.

Led team responsible for developing and facilitating companywide communications to over 100,000 employees through the strategic management of Whole Food Market’s intranet, back-of-house and email communications channels. Created insights-driven employee and customer engagement opportunities through connection to our Purpose and Core Values. Assisted in event planning and staffing for employee celebrations and annual gatherings.

Developed and executed internal brand communications strategy and campaigns for 45,000 employees and contractors. Helped execute the development and launch of a new employee intranet including UX design, cross-functional messaging strategy and change implementation. Oversaw governance for 200 content contributors across Exelon and its 9 operating companies. Authored and deployed internal email, newsletters and articles including messages from senior leadership. Worked alongside content team on the creation of video and digital assets. Planned and managed marketing quarterly meetings, regional launch events and activation activities to support intranet rollout. Facilitated employee surveys and provide weekly analytics reports. Managed multiple project plans, hubs and content calendars.

Developed and implemented digital brand engagement and experience strategies for a variety of clients including Exelon Corporation, Facebook, Walmart, Ernst & Young, Luminary and McDonald’s. Planned and organized a variety of client events to support partnership activations, campaign launches, annual meetings, conferences and sponsorships. Developed and managed proposals and business cases; negotiated and executed vendor contracts; oversaw strategic planning and general campaign management.

Gained professional level Spanish language proficiency.

Led a team of 8 direct reports to manage a multimillion-dollar digital budget to support advertising, email, search, and social media campaigns. Directed development and activation of 10 product partnerships with online and in-store activation for over 100 retail locations nationwide. Worked alongside loyalty and analytics teams to develop retention and engagement strategies for email and TotalWine.com. Wrote and reviewed RFPs, developed business cases and negotiated contracts, managed vendor relationships, and authored quarterly reports for executive leadership.

Led a team of 10 direct reports to manage brand strategy, digital advertising, website, social media, athlete campaigns and analytics. Directed the development of a new club logo and brand guidelines alongside agency partners. Oversaw 17 game-day marketing and events per season including tailgates, partnership and club activations. Worked with ticketing staff to develop fan loyalty programs. Prepared and presented quarterly reporting for ownership, executive team and MLS staff.

Managed strategy and execution of client campaigns for broadcast, print, digital and social media. Directed media production including video, photo shoots and broadcast recording sessions for various clients. Wrote scripts and digital content copy as part of campaign execution. Managed production schedules, budgets, contract negotiations and client service agreements.

Oversaw partnership development and budgets for major league sports teams including the Baltimore Ravens, Baltimore Orioles, Orlando Magic, Milwaukee Brewers and Green Bay Packers. Managed relationships with experiential agencies and led large-scale brand activation events for several ballparks and stadiums. Implemented valuation documentation and evaluation criteria to meet ROI standards for local partnerships. Wrote creative briefs, managed production schedules, and facilitated contract negotiations.

Responsible for management of advertising, promotional, on-site event and partnership strategies for client MetroPCS with NBA, NHL, NFL, MLB and UFC teams, clubs, athletes and music properties under Richards Sports + Entertainment group.