Jamie Ruth Email and Phone Number

Managed product roadmapping, planning and development across a broad portfolio of organization’s strategic priorities, including AI and digital turnout programs. * Shipped mobile-optimized voter registration app, Performance Catalogs for email & ads projects, and a “proof-of-concept” GPT-integrated AI chatbot spotlighted on MSNBC’s “Morning Joe”. * Embraced Agile principles, applied RICE framework, and instituted task-management rigor to increase “focus time” for engineers by 40% and time spent on strategically important “Learning Engine” projects by 300%. * Led organization’s digital turnout program in Wisconsin’s 2023 Supreme Court election, pairing an alphabet soup of SaaS tools with in-house development and contractors to activate and provide SMS support to voters struggling to vote early. * Pioneered measurement technique to capture “view-through” impact on vote-by-mail requests by younger, diverse “Goldilocks” voters; activated 12 influencers and ran randomized-control trial (RCT) to inform campus mobilization strategy.

* Managed 30 teams of tech & digital marketing professionals to flip control of Michigan’s state legislature. * Coordinated relationships with state caucuses & campaigns; supported 30 high-performing volunteer teams earning 91 NPS

Leading inbound product marketing for business authenticity problem space.* Captured, synthesized and presented feedback from businesses and organizations to influence product leaders to dramatically increase engineering and operational investment in business authenticity trust & safety initiatives.* Equipped market-facing teams with product solutions and messaging guidance to manage brand crises attributable to malicious activity on the Facebook platform.* Leveraged SQL + in-house data visualization capabilities to uncover harm vectors and propose innovative technical & operational improvements to protect the Facebook community from bad actors misrepresenting themselves on platform.

Inbound strategist and outbound marketer supporting product team responsible for making Facebook Pages more authentic and transparent for community of 2BN+ users.* Represented policy, legal, public relations and revenue considerations to prevent bad actors from using the Pages product to engage in election interference or other policy-violating behavior.* Led successful go-to-market of team’s inaugural Page Publishing Authorization and Page Transparency products.

Built and grew partner ecosystem for Facebook's Offline Conversions advertising product, enabling real-time attribution and ad delivery optimization for businesses that transact offline.* Developed and managed "Partner Event Set" Pilot program* Evaluated dozens of prospective partners and on-boarded current partners * Liaised closely with internal product, engineering and legal teams, improving the Offline Conversions product and activation process for the partner use case

Managed Facebook data partnerships, driving partner-enabled product adoption and measurable business results for omni-channel marketers.

Managed Facebook's data partnerships in the EMEA region, activating targeting and measurement solutions for omni-channel marketers across the United Kingdom, France and Germany.

• Crafted marketing strategies and resources for global sales teams focused on capturing Government and Politics revenue.• Developed and implemented vertical measurement efforts.• Published case studies to demonstrate measurable impact and drive incremental revenue.• Generated earned media promotion by leading media outlets, including PBS, New York Times, Reuters, Politico and Campaigns & Elections.• Organized vertical breakout session at annual sales conference.• Partnered directly with clients and agencies to drive product adoption, demonstrate impact, and generate incremental revenue.

• Acquired and increased revenue opportunities, consistently exceeding aggressive sales goals.• Primary point of contact between Democratic political clients and Facebook’s Global Marketing Solutions team. • Spearheaded experiments and case studies to demonstrate Facebook’s impact to political and non-profit advertisers.• Partnered closely with cross-functional stakeholders in product, policy, measurement and legal to unlock new revenue opportunities.• Represented Facebook on panels at industry events.• Selected to represent North American sales teams’ ad product concerns on “Identity and Targeting” Product Council.

• Led political client relationships in a highly collaborative team environment at the intersection of digital media and politics.• Crafted conversion-oriented email, social networking, and digital creative messaging for campaign clients.• Emerged as the firm’s online advertising expert by securing client buy-in for and managing ROI-focused ad campaigns.• Spearheaded firm-wide testing efforts; conceived and managed the development of a proprietary A/B testing platform with integrated social and statistical analysis features. • Advised campaign managers and communications directors for numerous statewide Democratic campaigns.