Jamie Sanford Email and Phone Number

- Oversee NoritakeChina.com e-commerce merchandising and product management- Oversee CX improvements including A/B testing, personalization and content analysis- Develop copy and oversee visual creation for both B2B retail and B2C business in alignment with SEO and CX best practices- Launched private sale program to segment, re-target, and re-engage existing customers- Formulate and manage product launches, sales, specials and giveaways event calendar- Oversee Amazon and Target Plus marketplaces; develop custom content for marketplaces ranging from additional copy for PDPs to Amazon A+ content for larger collections- Orchestrate and manage deployment of social media plan to manage brand presence and experience through X, Facebook, Instagram, TikTok- Manage relationships with multiple vendors including website developers, software partners, and photographers- Manage and develop direct reports and freelance employees

- Liaised with internal team and pharmaceutical clients for interactive projects, from budget/spec/product development through implementation- Supported new business development across company divisions- Created and distributed extensive surveys for healthcare professionals (target audience size from 5,000-100,000) to obtain information on online preferences and knowledge of specific therapeutic areas; analyzed resulting data- Management and distribution of multiple HTML emails per month- Launched and managed Twitter and Facebook campaigns- Managed marketing for eMedFusion, including press releases, Google AdWords campaign, blog, and other promotional opportunities- Provided in-house training on social and new media, web analytics and content management systems- Managed freelance employees, both on and off-site

-Managed development and launch of LegDisorders.org, including budget management, vendor management, site design, development of custom content management system, search engine optimization (SEO), and promotional campaign (including press release development and deployment, banner ad development and placement, email sponsorships, and HTML emails to registered users)-Managed all aspects of maintaining and updating LegDisorders.org and CCMDweb.org, including coordinating monthly content updates with editorial contacts, vendor management, statistical analysis of site performance via Google Analytics, WebTrends and LiveStats, and budget management -Participated in taskforce to design and develop single-sign-on system and internal contact directory to manage over 350,000 healthcare professionals-Managed development and launch of multiple web-based activities, including interactive case studies, webcasts, and video content, for LegDisorders.org, AestheticEnhance.org, PainKnowledge.org and CCMDweb.org -Provided direction and management for live events, including coordinating event scheduling, invitations (print and electronic), and on-site management of hotel staff, audio/visual vendors and faculty presenters

-Managed the development and launch of LDLapheresis.org, including budget management, liaising with client and faculty advisors, website design, and vendor management-Directed promotional campaign for lipidhealth.org (now CCMDweb.org), including redesign of banner ads and HTML email campaigns, and vendor management, resulting in a 20% increase in registered members in 2005 over 2004-Directed promotional campaign for the launch of controlhypertension.org, including banner ad design and placement, development of HTML email campaign, and SEO-Coordinated multiple exhibit booths at major medical meetings, averaging 3,000 visitors per meeting

-Managed the development and delivery of monthly HTML emails to over 35,000 members of lipidhealth.org (now CCMDweb.org)-Managed quarterly LipidManagement newsletters (now CMDManagement), including timeline/schedule development, coordination of print production and mailing (volume 40-125k), faculty recruitment, and management of continuing medical education (CME) certification-Assisted senior team members with various aspects of managing live events, enduring materials, and online activities