 Developed strategy and managed execution of high profile brand level events across multiple categories such as music, retail and B2B, including SXSW, NRF, Mobile World Congress, Money 2020 Built and drove event marketing plans that mapped to company priorities, showcasing new technology and product innovations, to ultimately drive revenue and adoption Managed sponsorship activations at music festivals including Outside Lands, Bonnaroo and Governor’s Ball, incorporating PayPal… Show more  Developed strategy and managed execution of high profile brand level events across multiple categories such as music, retail and B2B, including SXSW, NRF, Mobile World Congress, Money 2020 Built and drove event marketing plans that mapped to company priorities, showcasing new technology and product innovations, to ultimately drive revenue and adoption Managed sponsorship activations at music festivals including Outside Lands, Bonnaroo and Governor’s Ball, incorporating PayPal products within the experience and driving millions in payment volume  Collaborated with internal business teams across the organization, including sales, public relations, social media, investor relations, product and marketing to create events tailored to specific goals and audiences including consumers, merchants, employees, analysts and media Managed internal and external proprietary events, including PayPal Listing Day, brand relaunch and Analyst Day Managed overall event production and vendors, including agency partners Negotiated RFPs and contracts Launched PayPal innovations centers in San Jose and New York to showcase PayPal products and vision to media, current and prospective merchants, new employees, government officials, and analysts Evaluated and negotiated sponsorship opportunities  Managed approximately $5M/year, delivering programs within or under budget Show less