Tasked with building some pretty kick-ass partnerships...Leverage TSN and Bell Media's internal media, talent, production, research and content assets, across multiple platforms, to build effective campaigns and marketing initiatives for various brands. Lead the Development, Execution and Production teams responsible for bringing best-in-class programs, whether proactive or reactive, from concept to reality. Build on TSN's value proposition and strategic direction for all in-market activity.

Lead the team responsible for strategy and development of all multi-platform, integrated go-to-market sales packages and opportunities, as well as all client focused brand solutions.Internally, work with various teams in order to build, innovate, and expand the footprint of TSN brands and sub-brands. Explore and develop strategic partnerships with current and prospective clients, league partners, agencies and like-minded companies, brands and platforms.

Develop integrated and innovative cross-platform programs that deliver on partner objectives.Focus on internal brand development programs and executions working closely with all TSN divisions and external partners (leagues, sports governing bodies, agencies).Grow TSN’s social profile and consumer engagement.

Responsible for the expansion of TSN's social footprint across all platformsStrategize, plan, and execute social media initiatives to further establish TSN's social media leadership within the industry through internal and external projects and packagesAct as the 'voice' of TSN through the various social channels and platforms (i.e. TSN Facebook page, SportsCentre twitter account (and various others), TSN Instagram, TSN Google+, etc.)Work with on-air talent to produce social content that is distributed to a national audience through online executions, television broadcast, and radio.Responsible for the execution of TSN internal / external marketing campaigns with various marquee network properties (i.e: Grey Cup, UEFA EURO 2012, NHL on TSN, TradeCentre, World Juniors)Management of the TSN Marketing Budget - including forecasting, accruals, end of year reporting, financial analysis

Worked with the Dallas Mavericks on a Market Research Consulting Project based on projected economic impact on future season and single game ticket sales.