We're a culture-first creative agency specialising in getting brands Good Attention.

Head Thinker at Thinkerbell, a leading Australian brand and creative advertising agency (Ad News Creative Agency of the year 2019). Responsible for driving social media and influencer marketing services, devising and implementing strategy in CX (customer journey mapping, ideation), organic and paid social, CRM strategy and paid digital communications.

Business Development at Tubular Labs, a Silicon Valley based social media analytics company, working with partners such as YouTube, Vice Media and Turner Broadcasting. Panellist at Vidcon Australia alongside AFL, Turner, Valley Arm Digital and Nine Network.

Brave Bison is a Social Video company with offices in London and Singapore. Responsibilities included:- Strategy and business development as part of Senior Management team - Owned and Operated network of media and entertainment properties generating over 2bn views per month.- YouTube Multi-Channel Network - Established a new Soccer business joint venture with social media influencer ‘Calfreezy’ (5.8m fans) called ‘Rebel FC Ltd’- Influencer and audience growth… Show more Brave Bison is a Social Video company with offices in London and Singapore. Responsibilities included:- Strategy and business development as part of Senior Management team - Owned and Operated network of media and entertainment properties generating over 2bn views per month.- YouTube Multi-Channel Network - Established a new Soccer business joint venture with social media influencer ‘Calfreezy’ (5.8m fans) called ‘Rebel FC Ltd’- Influencer and audience growth strategy for BB’s owned and operated brand Slash Football (https://www.facebook.com/slashfootballuk) achieving 3.6m fans in one year. - Commercial platform and original content deals with with YouTube, Facebook, Snapchat, Tencent and Spotify- Brave Bison’s licensing and content distribution business to production companies, agencies and platforms- Influencer Talent Management Show less

I lead on multi-platform content business development in the Entertainment, Music, News and Sport verticals at Base79, Europe's largest online video network, delivering 1.3bn views per month. Base79 was acquired by Brave Bison (formerly known as Rightster) for £50m in June 2014.I oversaw a large portfolio of business partners across 20 territories and manage relationships and partnerships with many of the worlds biggest YouTube Creators and Influencers. I have directly pitched… Show more I lead on multi-platform content business development in the Entertainment, Music, News and Sport verticals at Base79, Europe's largest online video network, delivering 1.3bn views per month. Base79 was acquired by Brave Bison (formerly known as Rightster) for £50m in June 2014.I oversaw a large portfolio of business partners across 20 territories and manage relationships and partnerships with many of the worlds biggest YouTube Creators and Influencers. I have directly pitched for and won multi-million dollar funding in YouTube's Original Channel Initiative, contributing to Base79 becoming the largest recipient of YouTube's Original Programming funding in EMEA. I also developed and led on the creation of 2 new YouTube channels and MCN communities - www.youtube.com/flow and www.youtube.com/gwromg Established Base79’s music and entertainment content verticals, closing deals with over 50 major media owners and brands across EMEA including Guinness World Records, Spotify, Ministry of Sound, Al Jazeera, Iroko Pictures and Comic Relief.I negotiated Base79’s direct licensing agreement with Google for YouTube’s music subscription service, representing sound recording catalogues from over 50 labels.An experienced public speaker, I have represented Base79 and Rightster on Panels and Keynotes including Midem (Cannes), Sheffield Doc Fest, Doc Campus (Leipzig), Reeperbahn Festival (Hamburg), American Association of Indie Music Annual Conference (NYC), Music 4.5 (London) and IMS (Ibiza). Show less