Jamie Seegmiller Email & Phone Number

- Defined and managed annual partner marketing strategies to grow partner ecosystem (ERPs, VARs, ISVs, strategic consulting firms, private equity and venture capital firms) including regular engagement with senior executives across U.S., Canada, U.K.- Managed multi-faceted campaigns to drive traffic for new partners and potential new referral opportunities.- Built mutual success plans with partners and manage quarterly business reviews, dashboards, and reporting.- Cultivated relationships with Alliance Partner Sales leaders, Partner Success team, Sales Operations, Enablement, Product Marketing, Demand Gen, Creative, etc, including SVPs and C-Suite executives to establish a strong brand for the Alliance Partner team internally and increase alignment.- Managed budget to contribute to business growth and evangelize Tipalti in the wider partner community.- Identified events, opportunities, and associations to expand reach, including managing sponsorships and in-person events.- Developed themes for thought leadership content across media publications, associations, and more in the FinTech community.- Ran product-led, thought leadership, and hospitality events for partners.- Owned relationships with external speakers, thought leaders, and publications.- Enabled Partner Managers on new product rollouts and maintain sales assets, including collateral and presentations.- Head of Marketing Culture Club – Manage events and team-building initiatives for 50+ marketing team members across U.S., Canada, and U.K.

www.jamiemace.com

Etobicoke, On

- Developed, launched, and managed national and regional quarterly marketing campaigns for all sales groups (small business to national accounts) with a focus on building new pipeline -- including all assets, webinars, events, vendor management, etc.- Managed a team of three field marketing specialists (East, West, Central) and provided on-going coaching.- Liaised daily with Senior Sales Leaders to ensure the voice of Sales was heard and campaigns were impactful.- Prepared comprehensive bi-weekly reporting on campaign effectiveness and areas of opportunity.- Managed prospect and channel marketing budget (~$1.2M).- Continued all Channel Marketing Manager responsibilities below.

Etobicoke, On

Responsible for developing, driving, and implementing national channel marketing strategy for all partner & alliance channels (accountants, financial Institutions, franchises & associations, private equity) including complete budget management.- Planned and managed marketing programs and digital campaigns from inception through to implementation to grow market share, drive referrals, and increase partner-led SMB leads. - Developed creative strategy, messaging, communications and executed tactical partner marketing initiatives.- Researched and tracked competitive positioning, industry and market trends and adjusted channel strategies accordingly to drive sales and market share.- Identified key industry events for each channel and managed all national and regional sponsorship programs, conferences, trade shows, and networking events.- Worked closely with digital team to improve partner representation on adp.ca, implement lead generation campaigns, and optimize lead conversion.- Developed and managed social media strategy for all channel partners.

Mississauga, On

Two-level promotion from Channel Marketing Coordinator role.Recipient of two Canon "iCare" awards for outstanding customer service.- Partnered with C-level executives at all Authorized Partners across Canada, managing and growing partner relationships and developing and launching national and regional partner marketing strategies, including budget management and training.- Developed and oversaw annual national marketing plan for B2B division, including generation of overall strategy, market and competitive research, lead generation, composition and delivery of presentations for Senior Executives, and complete budget management ($750K).- Developed and managed monthly KPIs for product segments and implement quarterly product promotions. Analyzed data, identified trends, measured ROI, and proactively recommended courses of action to attain volume and profit goals.- Organized and executed major product launches, sales training meetings and luxury incentive trips across Canada and the United States for over 500 attendants, including RFP design, contract negotiation, budget management, program management and on-site event management.- Lead strategy and creative development of national digital media campaigns, microsites, advertising, and sales tools. - Researched competitive landscape and actively sought new partnership opportunities.- Established and maintained brand identity in various forms of social media, web media, and publications.Key Achievements:- Flourished as Project Manager for Canon’s presence at Graphics Canada 2015 tradeshow, resulting in exceeding customer registration targets by 200% and increasing sales lead generation by 45% YOY.- Spearheaded the design and integration of Canon’s new online Product Configurator tool (collaboration with Canon Japan), decreasing accessory attachment errors by 15% nationally.

Mississauga, On

Promotion from Product Marketing Assistant role.Honoured with Canon's 2012 & 2013 President’s Achievement Awards.Recipient of two "iCare"awards for outstanding customer service.- Partnered with C-level executives at over 60 Canon Authorized Dealerships across Canada, managing key relationships and implementing regional strategies to increase sales of Canon product within dealerships and gain market share for both Dealer and Canon.- Organized and executed major product launches, sales training meetings and luxury incentive trips across Canada and the United States for over 500 attendants, including RFP design, contract negotiation, budget management of over $500K, program management and on-site event management.- Lead creative development of national digital media campaigns, advertising, and sales tools.- Established and maintained brand identity in various forms of social media, web media and print promotions.- Designed high impact communication pieces; presentations, sell sheets, and brochures for sales teams, management, and executive leadership.- Collaborated with Product Marketing team to help carry out successful product launches and marketing campaigns.- Worked with multiple third party vendors and agencies to execute corporate strategies.Key Achievements:- Project Manager for Graphics Canada 2013 tradeshow -- grossed 20% more sales YOY and gained more leads overall for Canon than any other tradeshow in previous 10 years.- Established sales targets and pricing strategy for federal government contracts, catalyzing federal sales revenue by 10% YOY in 2013.- Lead creative development to revamp product pages on corporate website, optimizing lead generation by 500%.

Mississauga, On

Acted as the company's resource for all competitive information on competing MFP brands (i.e. Xerox, Ricoh, Konica Minolta) for all of Canon Canada’s sales representatives and Authorized Dealers across Canada (500+). Being the only Competitive Marketing Representative in the company, my attention was shared across all regions in Canada - Western, Central, and Eastern (as well as Canon USA). - Led product communication for competitive products for all of Canon Canada’s sales representatives and Authorized Dealers across Canada. - Monitored and analyzed market, segment share, and competitive trends within the industry, identified opportunities and benchmarked Canon Canada in competitive environment.Key Achievements:- Conceptualized and deployed innovative and competitive strategies for Direct Sales Representatives and Canon Authorized Dealers across Canada for new major account opportunities, bolstering a 70% close rate on customer product demonstrations. - Conducted research, authored curriculum and conducted hands-on training seminars for new sales hires at Head Office location as well as through organized training summits across Canada- Introduced Livestream competitive product demonstrations in order to bring Head Office’s competitive lab research to all provinces remotely, resulting in 100+ additional customer demonstration conducted annually.- Honed research skills to boost closing ratio to 76% when customers visited Canon’s Competitive Research Lab.

Ensured direct mail campaigns are carried out effectively. My role included:- Developing specifications and quoting projects with vendors- Developing and maintaining production schedules- Working with and manipulating data logic- Developing estimates and budgets- Collaborating with the Accounts team to ensure clients' goals were being met

Assisted companies in the insurance and financial industries to develop effective marketing campaigns for their products. Working with the president of the company on her major sales accounts, my duties included:- Preparing design blueprints, reports, client proposals, and estimates for integrated communications projects- Collaborating with our creative, project management, and pre-engineering teams to ensure projects were completed accurately, cost-effectively, and according to schedule- Attending and participating in client meetings and maintaining daily contact with clients

As a project manager, my duties included:- Organizing and managing the production of books in trade, educational, and university divisions- Collaborating with suppliers and vendors for outside services- Following-up with customers to ensure each is satisfied with their purchase- Problem-solving when file issues or production mishaps occur!- Assisting Webcom's quality control department with analyzing their current workflows and production process and brainstorming more efficient methods of operation.

I was in charge of updating PrintAction's 2010 Iron Index (annual technological survey of printers across Canada). To do so, I telephoned hundreds of executives at printing facilities from Nova Scotia to British Columbia to determine what changes in terms of investments (equipment, workflow solutions), environmental certifications, etc. had been changed at each facility from the previous 2009 year.

During my fourth year as a Graphic Communications Management student, I helped Professor Art Seto with second-year Binding & Finishing courses, as well as third-year Manufacturing Management and Estimating courses.

As the Director of Marketing I collaborated with other students and with business professionals in order to fully produce our student chapter's annual technical journal, which featured essays by students of Ryerson University's Graphic Communications Management program.

During my third year as a Graphic Communications Management student, I helped Professor Art Seto with first-year Electronic Premedia courses.