• Recruited by tech startup to conceptualize and launch visually compelling art and creative content for integrated marketing across social media, website, and online crowdsourcing platforms • Defined strategy and executed first Indiegogo campaign from the ground up, promoting brand and raising revenue to develop cutting-edge at-home Wi-Fi troubleshooting device, generating $596K in pre-orders $571K above goal, and 8K new customers in 4 months • Collaborated closely with CEO, Indiegogo team, and graphic designers to produce engaging branded artwork and copy in addition to proactively managing updates and customer feedback after launch • Led plan to leverage partner’s 6M client database, maximizing outreach with target audience • Attended CES 2017 conference and networked with top tier tech companies to bolster brand visibility

• Recruited to lead digital marketing strategy and build out first marketing team, enabling tech startup to roll out subscription-based smart firewall product to consumers • Worked directly with CEO to establish and launch brand across website, social media, and Indiegogo campaign, with campaign exceeding revenue goals by 300% within two months • Transformed website from a simple landing page into an engaging e-commerce destination • Developed targeted online programs including email campaigns, banner advertisements, public relations, and social media marketing, growing followers from 0 to 10K in less than a year • Identified and resolved issues related to shipping, resulting in significant customer retention

• Sourced and placed fashion, apparel, and jewelry products in TV and online segments, negotiating with hundreds of vendors to secure more than 50% reduced pricing on 1000+ units of wholesale merchandise for shows including The View, Wendy Williams, E! News, Extra, The Talk, and Dr. Oz • Leveraged pre-existing network to form relationships with best-selling brands including Catherine Malandrino, Marc New York, GiGi New York, Alicia Adams, Mai Couture, and Jelly The Pug

• Shaped new business strategy for fashion-forward Australian-based company, introducing first high-end jewelry to product categories that elevated brand and increased price points by up to $200 a unit • Continually sourced new brands and products, establishing new relationships with international and L.A.-based vendors and determining best-selling items to reach sales goals of $150K per week • Analyzed internal reports and forecasted trends to appeal to Australian seasons and demographic • Quickly mastered international import laws and regulations, ensuring 100% compliance

• Devised profitable brand and sales strategy for footwear and beauty categories at high-end boutique, growing department into $6M-a-year business in less than four years• Pioneered creative strategies and brand spotlights to quickly sell leftover merchandise, critical in reducing existing inventory and reaching sales targets of $400K per month• Continually networked to establish repeat business with top-selling designer vendors and fulfill department’s goal of onboarding five new vendors per month • Built and led first beauty vertical that became one of company’s top five highest grossing categories and developed private label shoe line that increased department margins by 15% • Managed two assistant buyers and nourished high-energy, collaborative atmosphere with all staff• Performed market analysis and monitored sales, trends, and margins to optimize strategies • Oversaw budgets up to $50K and negotiated price points with suppliers to reduce costs Honor: Promoted from Assistant Buyer to Buyer to Senior Buyer due to proven leadership

• Crafted 500+ articles, marketing emails, and SEO content, driving traffic to tech company’s website

• Assisted the Senior Editor with Internet research and light editing• Contacted relevant companies for cross-promotional opportunities• Developed content for weekly blog posts, newsletter, and marketing emails that adhered to brand guidelines

• Heavy data entry and cleanup during testing phase of new hiring platform• Provided testing support for recruitment/staffing platform project• Daily updates to spreadsheets, bug tracking, data audits, and document creation