Jamie Sherman Email & Phone Number

Greater St. Louis

Missouri Baptist Medical Center

Develops original, engaging content for physician, nursing, COVID-19, and weekly staff email newsletters. Additional communications included screensavers, digital message boards, campus signage, and COVID-19 safety signage to increase awareness of hospital activities, new providers, community events, and safety messaging which reinforces national awards, events, safety measures, and more.Leads incident command communication efforts and acts as a PIO (public information officer), FEMA certified since 2013.Creates the new vision, design, and content for the annual report, foundation materials, customer-facing, and internal marketing materials. Manages external communication, printing, and video agencies.Collaborates with senior executives and C-suite to develop communication plans, memos, talking points, media statements, and internal and external communications. Partners with community organizations and corporate partners for strategic initiatives, media interviews, and social media marketing.Leads a special events team for employees and the community to celebrate special milestones and experiences for staff and physicians. Develops dynamic employee engagement campaigns to share news within the organization and recognize employees for their exemplary efforts.Secures earned media opportunities for physicians and organization leaders. Create public relations via media, social media, video, digital media, advertising, and community events resulting in a 200 percent growth in media placements and 85 percent growth in social media engagement.

Remote

Developed internal communications for the Medical Staff at UMC New Orleans and LCMC Health for residents and fellows.

St. Louis City County, Missouri, United States

Led communication plans, memos, talking points, media statements and internal and external communications for leadership and C-suite executives for the new $550 million academic medical center. Planned, developed, and executed special events for employees and the community to celebrate the new hospital and created memorable experiences for staff and physicians.Collaborated with community organizations and corporate partners to help provide updates from the hospital and create a local support system for health needs and career opportunities.Tracked business development goals and created a fully integrated marketing and communications plan to increase growth and awareness using media, social media, video, digital media, advertising, and community events.Secured earned media opportunities for physicians and organization leaders regarding health-related topics resulting in more than 1.5 million impressions each quarter and totaling over $500,000 in publicity value each year.

Greater St. Louis Area

Led daily strategy meetings with the media relations team to develop and distribute daily pitches and social media posts that supported system marketing goals and business objectives.Created innovative strategic communications plans for new hospital programs and medical specialties by writing and distributing press releases and media alerts to national, local, and trade media.Cultivated and maintained positive relationships with national and local media outlets. Created media statements and a crisis communications database of statements for 20 hospitals.Proactively secured earned media opportunities for hospitals resulting in a 139 percent increase in placements year over year. National placements secured include Fast Company, HealthLeaders, U.S. News and World Report, Today Show, Prevention, Wall Street Journal, and Huffington Post. Led regional communications teams on earned and paid media opportunities to grow the SSM Health brand and increase external reach. Monitored media placements and produced weekly comprehensive media and social media reports, including a competitor's analysis.Developed social media content to enhance media awareness of news stories, corporate events, and recruitment of new staff. Utilized Instagram, Twitter, and Facebook to promote high-profile media events, including: KSDK's Ebola's Facts Not Fear, St. Louis Blues visit to SSM Health Cardinal Glennon Children's Hospital, and the drowning miracle turned into a major motion picture (Breakthrough).Created interview talking points and media training program for corporate leadership and hospital spokespeople. Served as an official spokesperson for corporate and local hospitals during crisis situations.

Clayton, Mo

Wrote, distributed, and optimized press releases and media alerts for national and local clients. Created distinctive opportunities for clients to share information with consumers through carefully developed and maintained relationships with national and local media outlets; created, pitched, and secured earned media opportunities for clients in online, print, radio, and television mediums with an annual total publicity value of more than $20 million and more than 3 billion impressions. National publications include Time Magazine, Wall Street Journal, Reader's Digest, US News and World Report, Today Show, InStyle Magazine, Real Simple, People StyleWatch, Allure, Self, and Prevention.Created strategic marketing plans for clients in the following industries: healthcare, health and beauty, real estate, recruitment, technology, fashion, and consumer packaged goods. Researched and developed white papers and case studies for client reporting, including SWOT analysis.Managed and created social media campaigns for clients that increased awareness of products, services, and special events.Researched and developed talking points for interviews and trained clients in proper media etiquette.

Webster Groves, Mo

Event manager and team leader at corporate special events and weddings with budgets exceeding $1 million dollars. Designed overall theme, tone, and execution of events. Managed and coordinated arrival and delivery of products and services.Maintained database of contracts for purchasing and rental of items.Managed client budgets and expenditures, scheduled payments to ensure compliance.Worked with national and local vendors alongside and for clients to plan and execute events for more than 500 people.

Olivette, Mo

Wrote, distributed, and optimized press releases and media alerts for national and local clients. Created, pitched, and secured earned media opportunities for clients in online, print, radio, and television mediums with an annual total publicity value of more than $5 million and more than 1 billion in circulation numbers. Monitored media clippings services and provided clients with comprehensive reporting and comparative analysis. Managed and created social media campaigns for clients to increase awareness of products, services, and special events.Researched new marketing opportunities and developed competitive analysis reports for clients.Field produced television commercials for mortgage clients and the largest local pizza franchise in St. Louis.Presented proposals to secure new accounts.

Fairview Heights, Il

Created and managed web, print, social media, and email marketing campaigns.Developed strategic branding initiatives including brand promise and unique selling proposition.Purchased and developed print and radio advertising with a $50,000 yearly advertising budget.Wrote and distributed press releases for special events.Solicited media coverage and coordinated local television and radio appearances as Blushing Bride spokesperson.Created loyalty program and in-store promotions that produced a 500% increase in year over year sales.Trained and managed a team of six sales leaders and two marketing interns.Developed, planned and executed media opportunities such as “Bridezillas” on WE TV, KSDK Royal Wedding coverage and KSDK Show-Me St. Louis Wedding, Y98 Mega Wedding, “$100,000 Wedding Giveaway” on KMOV Great Day St. Louis and Blushing Bride “Engaged” Bridal Show.Planned and coordinated trade show exhibits and management of runway fashion shows.Created marketing brochures, direct mail and point of purchase advertising collateral.

Clayton, Mo

Managed the “Energizer: Read, Right, Run Marathon” for school aged children with more than 5,000 local participants. Created and packaged program materials for elementary educators.Hosted kick-off events at schools to energize participants and educators involved in the program.Worked with local businesses such as Borders, St. Louis Aquarium, Energizer, Missouri Foundation for Health, St. Louis Children’s Hospital and SSM Health Cardinal Glennon Children’s Hospital for collaboration on projects and endorsements. Developed and created content for brochures and designed race day materials including t-shirts and medals.Solicited the use of state and private grants.

St. Louis, Mo

Assisted with local news gathering including recording sound bites and field producing.Monitored scanners for breaking news situations and received and gathered viewer tips.Created a daily rundown of events happening within the media market and participated in a management meeting each day to assign daily stories to reporters.Participated in a daily conference call with NBC News to keep the network informed of potential interest in St. Louis area news stories.Researched and fact checked cover stories for reporters.Operated teleprompter, prepared guests for interviews and set-up the studio for special demonstrations.

Bachelor Of Arts, Communications/Pr/Journalism

Activities and Societies: Residence Life Resident Advisor, RHA, FCA, Student Ambassador, Newspaper reporter, Yearbook staff, Bearchat.

Education record