Managed marketing partnerships with affiliate partners (210+) with the dual goal of increasing acquisitions and engagement on The CW app (our AVOD streaming app) as well as increasing viewership on our linear network. It was my responsibility to strategize how we can collaborate with our affiliate partners to optimize our marketing campaigns for priority shows. This included paid marketing campaigns and editorial in collaboration with our partners for successful shows including Supernatural, Riverdale, The Flash, The Vampire Diaries, All American, Superman& Lois, and Walker. I project managed these data-driven marketing campaigns from initial concept through execution and evaluated KPIs to ensure we reached our goals. I also worked cross-functionally with our Creatives Services team to deliver marketing assets to our affiliate partners, handling approvals and tight deadlines.

In this position I supported Time Warner Cable’s in-house media advertising agency with market research and materials to help them target the most productive advertisers for the networks’ shows. Notable networks include AMC, TNT, TBS, FX, Bravo, USA Network, MTV, BET, ESPN, FSN, CNN, and Fox News.*Market Research: Analyzed Nielsen data and published network ratings to determine top-rated programming for all demographics. Supplied media sales execs and Sales teams with customized top-program reports based on analysis.*Development of Marketing Materials: I built on experience gained at Ovation TV to design client-facing marketing presentation materials promoting TWC distributed series, specials, and sports events. Developed product marketing one-sheets to help sales teams align their efforts with our media content and target advertisers with specific demos: i.e., men, women, Millennials, Gen Z, families, Hispanics, African Americans, and Asian Americans.*Keeping Sales Teams Up-To-Speed: Compiled and distributed weekly reports to company-wide sales teams on trending programs, current and upcoming series shows, specials and other event opportunities across all TWC cable networks, which account executives could offer clients.

Acted as back-up to VP, Programming and Acquisitions in updating execs on deal status of all licensing agreements. Research available series, docs, and films for licensing. Track film and TV projects in development, identifying which projects were seeking distribution.

* Create the network’s on-air schedule to maximize viewership to hit quarterly ratings goals. Present the schedule to the VP and SVP of Programming with a detailed report of past performance analysis.* Read all license agreements for acquired content and enter rights and restrictions into SIMS contract database. Provide a rights report of each title to programming, digital, and marketing departments. * Schedule content for all VOD and online platforms. Collaborate with Marketing department to develop a plan for promotion and identify potential marketing partnerships with external companies.* Manage programming assistant’s creation of marketing one-sheets and program descriptions for public release.

* Analyze Nielsen ratings and demographic percentages of all on-air programs and design the network’s strategy to launch primetime series and special event programming . Identify the days of the week with highest viewership and research competitive networks’ events to pinpoint our best premiere date.* Create the network’s on-air schedule to maximize viewership to hit quarterly ratings goals. Present the schedule to the VP and SVP of Programming with a detailed report of past performance analysis.* Evaluate available media products for licensing by compiling Nielsen data from past airings and comparing to current ratings goal. Provide the VP of Acquisitions with my product analysis and “license or pass” recommendation.* Provide the Dir. of Promotions and Dir. of Social Media Strategy with a monthly list of promotional targets. Identify programs with similar audience composition to strategically place on-air promo spots.* Schedule all VOD and online platforms. Collaborate with Marketing department to develop a plan for promotion and identify potential marketing partnerships with external companies.* Trained Programming assistants in SIMS scheduling/traffic software.

* Proposed the monthly programming schedules to the VP of Programming, implemented changes based on the executive’s notes, and assisted in presentations to network executives.* Oversaw program editing of all Ovation acquired programs. Managed two in-house editors and consulted with studio post-production departments on film editing for our network standards.* Point person for Traffic department regarding program formats and scheduling in SIMS software.* Managed the contractual exchange of acquired content: materials delivery, payment of distributors, and creating usage reports.

* Assisted VP of Programming in scheduling and creating programming stunts.* Developed and managed databases for the network’s inventory of programs and submitted acquisitions.* Wrote synopses and loglines for programs, which were used in national listings, press releases, marketing materials, and the company’s website.* Assisted the SVP of Programming and the VP of Programming in daily operations. Field phone calls, schedule meetings, completed expense reports.

Greeted clients and guests. Coordinated meetings with agents. Handled main phone line.

Assisted the Production and Audience department in the fast-paced live production; greeted and organized the studio audience for five shows per week.

Assisted studio execs with various tasks for BATTLESTAR GALLACTICA, MONK, TOUCHING EVIL, and PEACEMAKERS.