Leads the development and execution of a national content and digital strategy for Anywhere Integrated Services and our family of 30+ managed brands. Since my time in the role, I have: + Launched a national blog program and overhauled our organizational newsletter strategy, incrementally growing traffic back to our brand websites by 294% + Implemented a national and regional social media approach growing followers by 33%, engagement by 132%, and referral traffic by 163%. + Implemented a local search strategy in support of our 200+ local brick-and-mortar storefront locations driving an increase in highly relevant referral traffic to our brand websites that are more likely to convert. + Big projects I am working on right now: (1) Leading the strategic organizational redevelopment of our CRM - implementing technological enhancements and strategies to grow internal efficiency and revenue. (2) Leading the strategic launch and ongoing development of our new JV website - upwardtitle.comLeads digital analytics, implementing technology and AI best practices to evolve strategy, innovate, and find new ways to grow business impact. Leads the National Digital Marketing team, empowering team members to drive business results and achieve individual professional success.Proud inaugural graduate of Anywhere's leadership development program: LEAD

- Led inbound digital and content strategy for the organization.- Owned corporate social strategy, resulting in a 100% increase in followers.- Responsible for organic SEO and PPC growth (including Google Grant Funding). - Managed a team of content and digital strategists located across Versiti's footprint. - Marketing leader for the Versiti Blood Research Institute and Foundation.

- Led the global inbound marketing strategy for Right Management including SEO, SEM, blogs, and social media. This work resulted in a 115% increase in social followers, a doubling of engagement across all strategic branded social channels, and a 210% increase in social referrals.- Led the development, launch and ongoing strategy and management of Right Management's global website (Right.com) and 30+ regional sites. This included ongoing content development, optimization and execution; establishing KPIs and monitoring analytics; and proactively monitoring digital trends to ensure global web and social presence informed, delighted and converted B2B and B2C audiences. This work resulted in a 29% increase in overall traffic to the site, 55% increase in SEO referral traffic, 28% increase in average time on page, and an 11% decrease in bounce rate.- Created and led the global editorial board for Right Management's B2B and B2C blogs. Edited and optimized content for search, ensuring posts were relevant, useful and engaging for client and candidate audiences alike.- Served on ManpowerGroup's global SEO Center of Excellence, helping to develop/document comprehensive SEO training and strategy for the organization. - Supported global thought leadership initiatives for the brand. Project managed the research, writing, editorial review, and design of all branded thought leadership. Leveraged resulting articles and white papers to create and deploy best-in-class campaign assets for regional marketing and sales.

- Led the digital strategy (websites, social, SEO and newsletters) of Birds and Blooms; Country Woman; Country; Reminisce and Farm and Ranch Living magazines. - Led the design, development, launch and ongoing content management of all brand websites resulting in a 25%+ increase in monthly unique visitors. - Developed and led the social marketing strategy for the brands. This resulted in a 92% increase year over year in likes and engagement.- Developed and executed a SEO keyword strategy for each of the brand websites. This resulted in a 31% increase in referral traffic from search across all brand websites.- Led the strategic redesign of five e-newsletters as well as ongoing B2C newsletter strategy. This resulted in a 48% increase in newsletter traffic year over year.- Directed the Associate Digital Editor in the management, engagement, and growth of Birds and Blooms’ online community as well as ongoing projects and processes required to drive consumer engagement. - Leveraged internal analytics to track and monitor customer responses to websites/social media/newsletters and recommended appropriate actions to meet the needs of current customers and attract new visitors.- Collaborated with print editors to produce original, engaging interactive features (including contests, content, and initiatives) to engage and attract new and existing audiences online.

- Managed the strategy, development and execution of content for the organization’s vacation brand websites, including creation and tracking of hotel descriptions and destination content optimized for search. - Oversaw internal and external teams (consisting of over 20 members) in the annual solicitation of content from international hoteliers, convention/visitor bureaus and government PR agencies.- Led a team of two direct reports responsible for the ongoing strategy and maintenance of images and textual content on the organization’s vacation brand websites.- Was responsible for both internal and external social media strategies including the creation and maintenance of internal and external blogs, Facebook pages and Twitter accounts.- Acted as the primary liaison between company’s outside advertising agency and technology company to develop corporate content initiatives related to mapping technology, brochures and media campaigns.

Researched, developed and wrote compelling, search engine optimized content for all company travel brochures, websites, advertisements, and press releases. Liaised with marketing departments, buying specialists and third party advertising company to ensure deadlines were met on all projects. Served as primary contributor to Funjet Vacation's Wall Street Journal-mentioned vacation blogs and e-book.