As a member of the Digital User Experience team, I gather and analyze data from our internal and external websites, surveys, and external marketing tools. I also provide detailed, interactive reporting to UX designers and researchers, marketers, product owners, and business executives in order to improve and monitor the performance of the marketing activities and plans.• I streamlined marketing reports by implementing and maintaining Datorama for all marketing teams across the enterprise. This cut our team’s monthly and quarterly reporting time down to a third of the time. • Consult on both paid and organic marketing strategies and Google Analytics. • Provide both scheduled and ad hawk reporting for UX, Product and Marketing teams for 37 different sites/properties across 11 different companies.• Implement and maintain visual and interactive Salesforce Marketing Cloud Email Journey reporting for the enterprise.• Utilize various tools, such as Tableau, Snowflake, and Datorama, for create and maintain reporting for all stakeholders.• Implement and maintain paid search campaigns for 3 of our operating companies.• Gathered data from various sources such as Adobe Analytics, Sprout Social, Salesforce Marketing Cloud, Bullhorn, Phenom, HubSpot, Google Search Console, BrightEdge, ZeroFOX, Quantum Metric, etc. • Created enterprise-wide reconciliation reporting to look across various CRMs.

As a member of the Digital Management team, I oversaw digital talent, technology and operations for the agency, training display, search and social media strategists, and analytics specialists focused on developing strategic plans, delivering on client KPIs, transforming data into “stories”, and staying ahead of the local competition. • Vetting, implementing and maintaining the agency reporting visualization dashboard, Datorama, ensuring timely and consistent reporting across all media• Assisted in agency third party ad server transition from Mediaplex to DoubleClick for Advertisers (formally DCM)• By becoming certified, I extended agency offerings to include Google My Business assistance for clients with limited resources• Decreased employee hours spent formatting reports and increase impactful client insights through hours gained from use of smarter ad tech, ultimately building client confidence in agency abilities• Participate in new business activity by providing research and strategy• Enforce training and certifications of all team members, providing incentives to self-motivators• Oversee strategy, tracking and analytics on all paid digital media efforts for agency across 15+ clients and 10+ account managers• Assisted in ensuring proper and efficient use of all technical and analytical tools, including ad servers, ad verification/brand safety tools, and visualization dashboards by all digital team members• Development and maintenance of the agency’s Digital Handbook by continually evaluating and improving agency processes for education, planning, executing, reporting, and billing• Assist in the hiring and training of new digital talent – department increased from four fulltime digital employees (FTDE) to 10 FTDE with roles in digital strategy, buying, analytics, search, social, and trafficking

Working with employees and their clients to develop strategic digital media plans that drive attributable results.• Provided new digital media strategies and tactics to the agency’s highest spending digital clients• Analyzed online statistics to identify areas to optimize online marketing performance• Assisted in partnership development with IAS, becoming the first Baltimore agency to have a direct relationship with the brand safety platform• Collaborated with internal and external teams to determine tracking solutions that provided clear measurement plans to clients• By becoming certified, I extended agency offerings to include Google Tag Manager assistance for clients with limited web resources

Provided new digital media strategies and tactics to the agency’s highest spending digital clients.• Planned, launched, monitored, managed, optimized and reconciled digital campaigns • Search and Social Media strategist maximizing effectiveness of all platforms • Responsible for market research, target segmentation, and developing brands strategy• Analyze results and optimize campaigns to effectively hit all KPIs and develop in-depth insight reports

Consulting local small to medium sized businesses on setting up strong digital and print advertising campaigns.Research, plan, set up, and maintain advertising campaigns for client across through the Verizon yellow pages, and onlinethrough Superpages.com.* Google Adwords certified.* Was voted MVP by my peers during training* Received a “Best in Class” award during training

Consulting local businesses and setting up strong digital and print advertising campaigns. Responsible for researching,planning, setting up, and maintaining advertising campaigns for optimum return on investment through the yellowpages, direct mail, and online with Search Engine Optimization, Search Engine Marketing, Social Media, Email Marketing,Text Message Marketing, and Yahoo! Behavioral Targeting.* Google Adwords certified* Yahoo Strategic Local Ambassador.

Easy Spirit is under the Jones Retail Corporation umbrella. In this position I helped with the training, hiring, scheduling,store layout, and all paperwork. I also did customer service, stocking and displays.* Received three awards for customer service* Was named associate of the quarter for the district in the 3rd quarter of 2009

Co-hosted a weekly rock show entitled the Soundstage at Seven.* Aired interviews, both with local and national bands, which were conducted and edited weekly* Emceed live remote broadcasts* Highest Arbitron ratings for a nighttime show on WFCF* Put together a benefit concert using local bands

Work with the station manager and a staff of fellow students to plan all station events and promotional campaigns.* Delegated tasks to each semester’s promotions team to ensure all the events, live remotes, and promotional itemswere done in a timely and professional manner.* Contacted record labels and local musicians for promotional giveaways.* Organized all events the station put on, as well as overseeing the creation of any promotional items for each* Writing public service announcements to be aired.* Maintaining the marquee for the station so all students were up to date on upcoming and past WFCF events.