Jamie Susal Email & Phone Number

Buffalo Grove, IL, US

As a Senior Writer at Eaton's Tripp Lite division, I handle a widely varied workload that is both fun and challenging. Ranging from technical writing for an owner's manual to creating a fun flyer for a sales team, I specialize in linking the features to the benefits in copy that informs, interests and sells.

Lincolnshire, IL

Lincolnshire, IL

Implement effective customer contact strategy, working with business owners to direct email, web, print and telemarketing communications to the right audience effectively and cost efficiently.

Lincolnshire, IL

• Collaborated with multiple marketing business owners to plan and execute sales and growth strategies across customer contacts. Contributed to team driving 14% annual sales growth on key facilities products category..
• Contributed tactical approaches to print media and websites for multiple brands.
• Developed logical page flows for print media, including 1,000+ page catalog, to maximize cross-sell opportunities.
• Partnered with business owners and print buyers to obtain cost quotes for all components of mailed media; ensured budgets were met.
• Managed progress of pages through production; created timelines, processes and documentation for production of online and print media.
• Lead and mentored staff of two in on-time and complete execution of mock-ups for print media and web ads. Included managing work for five concurrent monthly workflow cycles.

• Strategized print media contacts across active customer base to promote products effectively, increase awareness of assortment and promotions and maximize circulation, within annual budget. Media controlled included.
• Effectively managed media budget after mandated 10% reduction in media costs. Merchandised products for office supply contacts for Medical Arts Press customers during transition period following purchase of the.

Developed 1,000+ page semi-annual catalog, working extensively with merchandising and marketing to ensure proper product space allocation and compelling messaging. Led team of four in coordinating and trafficking print pages. Managed media tracking database.

Managed team of 16 writers and editors in creation of all copy for Quill print media. Ensured promotional selling and accuracy of all catalog and space ad copy, while adhering to strict style guidelines. Developed policies for corporate copy style.

Assigned and managed workload for team of four copywriters while handling full load of writing assignments for wide variety of products, including technology and other office supplies. Worked extensively with other departments and executive team.

Created compelling sell copy and “how to” articles for Quill catalogs, flyers, brochures and other print media. Quickly recognized as go-to writer for complex and technical projects and product categories.

Master Of Business Administration (Mba), Marketing

Degree granted Cum Laude

Bachelor Of Arts (B.A.), Journalism With Advertising Emphasis

Degree granted Cum Laude

Certificate In Social Media Marketing

Completed August 2013