We are an investment house backing consumer packaged goods at growth stage.I lead investments across the pet, beauty, and baby categories and advise across our portfolio on growth strategy, digital product, innovation, brand-building, budget allocation, media channels, pricing, distribution/sales channels, and geographic expansion.

Acquired by General Mills

Supporting inspiring female-founded businesses.

Promoted into global lead role, responsible for growth and brand strategy in 13 markets across UK, Europe, Middle East, and Asia-Pacific, as well as new market expansion. - Mobilised a team of ~100 people across central and local teams, leading development of org culture, tenets, and operating processes. - Delivered significant increase in active consumers while improving spend efficiency by championing an insight and data-driven approach to growth.- Managed global budget ($XXXm) to achieve targets by strategically choosing investment in geographies, product, and marketing channels.

Joined Deliveroo at series E to lead growth for UK & Ireland, the flagship market.

Marketing lead in founding team for Prime Now UK - Amazon's 1-hour app-based delivery service.- Launched Prime Now in London (first non-US launch) and then across 6 additional UK cities in a 12-month time period. - Served as lead on behalf of international Prime Now teams responsible for driving product improvements with Amazon US and central teams in Seattle. - Built and managed a UK team of 5 and budget of ~£9m to scale the business via product improvements, paid and earned media, and engagement programs. - Earned accelerated L7 promotion based on results delivered.

Relocated to London to lead site merchandising for the apparel category within Amazon Fashion. - Championed project with 12-person cross-functional team across France, Germany, and UK to improve Amazon Fashion user experience and product discoverability. - Led 4-person team to achieve apparel category growth targets through ecommerce product improvements, fashion merchandising, trade/promotional planning, and scaling of digital marketing channels.

Quidsi was an ecommerce platform selling consumer products to cater to a busy, urban mom. Quidsi was acquired by Amazon for $545m. I served as General Manager for Sample Society, a monthly beauty subscription program, and Head of Marketing for BeautyBar.com (prestige beauty) & Look.com (kids apparel). GM Sample Society- Led cross-functional team (product, commercial, marketing, operations) to scale monthly subscribers 5X.- Responsible for P&L, business development, product improvements, and marketing. - Launched product enhancements, including customised sampling, gift subscription functionality, and monthly payment options. - Sample Society is now owned and operated by Conde Nast as the Allure Beauty Box.Head of Marketing BeautyBar.com / Look.com - Led acquisition marketing (PPC, social, affiliates, partnerships, direct mail, out-of-home)- Led conversion rate optimisation (new user experience, onsite content, A/B testing, analytics & reporting)- Led promotional strategy for BeautyBar.com and in collaboration with planner for Look.com to meet growth targets while maximising contribution profit. - Led consumer engagement programs (email, community)

BaubleBar is a digitally-native fashion jewellery brand. I led opportunity sizing and go-to-market planning for entry into a new category, reporting into the co-founders, during seed stage.- Delivered analysis of market dynamics, competitive landscape, and consumer behavior- Built segmentation model, product strategy, and user experience design based on consumer research. - Developed a go-to-market plan covering operations & logistics, marketing & media approach, and detailed launch roadmap.

Led projects to improve business performance in the retail and consumer sectors. Consistently rated as top performer in peer group earning an accelerated promotion to post-MBA position.