SERVICESProvided PR, national and local media relations, social media, copywriting and marketing communications services for a diverse group of past and current organizations, including: a public university in Detroit; a national health care association; a childcare franchise; and an HR technology company.TRADITIONAL PRPitched and earned media coverage for clients in local and national outlets, such as ABC in Philadelphia, Chicago Tribune, CNBC, Forbes.com, FOX Business, Parade, and USnews.com. DIGITAL PRDeveloped and executed strategic social media and content marketing plans for clients to support integrated marketing efforts, boost brand awareness, increase web traffic and generate leads.

MANAGED COPYWRITER + CONTENT Created content factory of work for near- and long-term integrated marketing efforts while mentoring a Copywriter to develop company blog posts, eNewsletters, Facebook ads, infographics, SEO-friendly guest articles, sales emails, social media content and more.STIMULATED SOCIAL MEDIA SUCCESSConceptualized Facebook campaign to award one fan with $2,012 in dental care in January 2012, which gathered 800+ entries, 3,000+ new fans and tons of user-generated content.AMPLIFIED ONLINE WORD-OF-MOUTHEstablished and executed mommy blogger relations program with Social Media Specialist, generating 10+ positive reviews/giveaways and 7,500+ entries combined within 90 days.BUILT BRAND JOURNALISM FOUNDATIONDeveloped strategic blog program and editorial calendars, implemented by SEM team, which turned company blog into an online magazine and website traffic driver with fresh content for key audiences funneled through social media channels and eNewsletters.COLLABORATED FOR SALESSpread creativity across marketing team and conceptualized and wrote unique sales promotions, such as National Coupon Month in September, to actively contribute to sales and renewals for company.MAGNIFIED MEDIA COVERAGEGenerated millions of earned media impressions by pitching and securing consumer-friendly dental care stories, including media hits with Reader's Digest, WebMD and dozens of local TV news outlets nationwide.

AWARD-WINNING TEAMWORKWorked on Men’s Wearhouse “National Suit Drive” campaign―featured in AdAge and recipient of PR News CSR Award―while pitching and securing media coverage with CNBC.com and USAToday.com.INFLUENCED ONLINE COMMUNITIESManaged blogger relations and social media channels for agricultural division of BASF, a Fortune 500 company.CULTIVATED PR + SOCIAL CONTENTCrafted media pitches and social media copy for the country’s largest after school tutoring program, Kumon.

RAISED RESULTS Earned four PRSA awards, developed multiple case studies for new business materials, worked proactively with interns and drove results to new levels for agency and clients.INTEGRATED PR + SOCIAL MEDIAUtilized traditional and social media to launch new steakhouse, tease local trend-setters and host soft opening tweetup, contributing to more than 50 diners and 200-plus Twitter followers within 90 days.PHENOMENAL PUBLICITYPitched and secured “Heroes of the Year: The Kidney Donor Chain” story in People Magazine, resulting in nearly 100 people registering to donate a kidney within 50 days of feature article running.

QUALITY MEDIA COVERAGELed PR and media relations efforts while working with restaurant partners and reporters to coordinate interviews and showcase the product in-action to advance media coverage from mentions to feature stories in markets nationwide, including: ABC Detroit, Chicago Tribune RedEye, FOX New York and Restaurant News.

PR ACCOUNT MANAGEMENTWorked with a team of integrated marketing communications pros to implement PR and media relations campaigns for key accounts in industry niches, including hotel, medical device, restaurant and spa.

PR PLANNING & EXECUTIONAssisted in development and implementation of PR campaigns for b2b and b2c accounts while securing media coverage in local and national outlets, including: Barron’s, Milwaukee Business Journal, NPR's Marketplace Morning Report and USA Today.