Jamie Archibald Email & Phone Number

New York, NY, US

London, England, GB

- Lead strategist for audience development and media marketing programs to grow B2B readership of 6 online digital publications in the foodservice vertical- Audience database growth, conversion, and reporting for publications: Restaurant Business, Nation's Restaurant News, Foodservice Director, CSP (convenience store), Supermarket News, Restaurant.

Chicago, Illinois, US

- Lead audience database management, segmentation, growth, and conversion- Increase subscribers for four B2B media properties in the restaurant, grocery, convenience, and foodservice industries- Manage new audience acquisition through top of funnel traffic marketing/growth programs and convert readership through the audience conversion funnel- Increase.

Chicago, Illinois, US

Manage and grow audience for digital properties of publications in the restaurant, grocery, convenience, and non-commercial food service industries.- Create and execute audience acquisition strategies for all publications- Liaison with sales team to connect advertisers and desired audiences- Manage Customer Data Platform for all publication and event.

Chicago, Illinois, US

- Grow online readership and newsletter subscriptions- Build demographic and firmographic data points on readership to create custom targeted audiences for email, social, and display programs- Audience analytics and reporting- Management of audience tools and technologies including ESP, CDP, and list health programs

New York, NY, US

- Increase readership of print and digital properties- Manage and build out database with demographic and behavioral information on readers- Google Analytics tracking of site and email performance- Monthly reporting, analysis, and summary of all digital properties- Train company employees on email and social marketing best practices- Social media marketing.

New York, NY, US

Client communication, advertising, and project execution for the various LF publications.

Costa Mesa, CA, US

• Email marketing production and quality assurance in client services division for fashion and beauty brands
• Daily email production; reporting and analysis
• Manage data uploads, triggered mail, special projects
• Mentoring/training account managers

Parsippany, NJ, US

• Ran an online network of 260,000 brand advocates, executing various promotional campaigns for General Mills products
• Re-launched the new website, adding additional functionality and a new design
• Wrote and executed plans based on client needs
• Budgeting, client communication, and results reporting for all campaigns
• Programmed HTML emails and consumer surveys to be distributed to the network

Parsippany, NJ, US

• Member of the Food and Beverage Social Media team
• Execute online programs for General Mills brands including Pillsbury, Yoplait, Betty Crocker, Hamburger Helper, Chex, and various partner brands
• Event planning and media outreach for the 45th Pillsbury Bake-Off and related media events
• Manage interns and Account Coordinators during program development for General Mills’ various online Word of Mouth marketing networks
• Develop and code HTML newsletter
• Execute QuickPulse marketing surveys as part of new offerings for the Advocacy Network

Parsippany, NJ, US

• Traditional media outreach and monitoring for the 45th Pillsbury Bake-off and related events
• Became primary liaison with data management company during transition to in-house technology
• Develop materials for promotional campaigns as a representative of MyGetTogether events through the brand’s influencer network
• Perform social media outreach via blogger network
• Assist in wire frame development for new website

• Web design, social media development, content creation, writing, and consultation services for small businesses and startups
• Developed a unique social media plan to fit the needs of clients such as a private insurance agent and car dealership
• Acquired 92 Facebook fans and 16 followers on Twitter in under 2 months for insurance agent
• Post weekly updates to keep clients and community members involved and well-informed about trends in the industry, as well as community events
• Designed website for local winery, painter, and dog groomer. Assisted with content creation as needed.

Ledgewood, NJ, US

• Press Release writing
• Editing
• Letters to Sponsors
• Media pitching

• Managed employee scheduling
• Trained new employees
• Created and redesigned menus utilizing graphic arts programs

Newark, Delaware, US

• Rebranded local nonprofit organization
• Compiled and maintained media databases
• Researched and developed social media plans
• Monitored news coverage and revise media updates
• Proofread copy, press releases, and publications
• Press release writing

Washington, DC, US

• Wrote press releases daily to be picked up by local media outlets; published articles weekly.
• Introduced various social media: gained 38 followers on Twitter in 6 weeks; increased Facebook visibility by 600%; blogged weekly on events and news.
• Created flyers, brochures, and marketing materials for training programs; established templates for each, consistent with the new brand of the chapter.
• Worked on a project basis for the Public Relations firm, Percepture, doing market research for a new client.

• Researched and completed several freelance articles by deadline, including front page news stories and community events
• Provided community with weekly information on Warren Hills High School via a personal column with past and upcoming school events, sports schedules, and recent news
• Became press outlet for Warren Hills High School: liaison between town papers and school, became member of Strategic Planning Committee (Communications) and developed other ways to send information, such as monthly.

Bachelor Of Arts, Mass Communication

Ma, Media Studies