Profiles, Inc., located in Baltimore, Maryland, has provided branding, messaging, strategic planning, earned media, digital communications, advertising, special event management and crisis communications programs that shape perceptions and generate high-impact and cost-effective results for clients.As Senior Vice President I manage several accounts. I work strategically with clients to collaboratively identify goals of communications campaigns that include strategies such as media relations, grass roots marketing, events & social media. I oversee the implementation of the campaigns to ensure the programs achieve high-impact results. By cultivating relationships with editors, reporters, producers and bloggers at top consumer, trade & online media outlets at local, regional and national levels, I am able to secure positive coverage of clients. During my career I have established relationships with various media contacts from outlets across the country including The New York Times, NBC’s TODAY Show, ABC News, National Public Radio (NPR), The Baltimore Sun, regional television affiliates in Maryland and Washington, DC and more. Additionally, I conceptualize and coordinate logistical details for events with budgets ranging from $500 to $150,000. Duties included budget development and maintenance, solicitation of contracts, sponsorship fulfillment, management of vendors and day-of event management.Clients I have worked with: American Craft Council, Armada Hoffler, Baltimore Marine Centers, Baltimore School for the Arts, Bridge Private Lending, CareFirst BlueCross BlueShield, The Crabtown Project, Eyemaginations, Fogo de Chao, Freshii, Jhpiego, Katzen Eye Group, Kennedy Krieger Institute, Larry's Ride, Let's Dish!, Maryland Office of Oral Health, National Aquarium, The Prime Rib, Ray Lewis' Full Moon Bar-B-Que, Rita St. Clair Associates, Saint Agnes Hospital, True Lemon, University of Baltimore, Vapotherm, Y of Central Maryland, Zuckerman Spaeder LLP.

As the publicity assistant,I was responsible for pitching and scheduling author signings and promotional events at chain, independent and non-book venues. To promote the author signing, I arranged corresponding radio and television interviews in top markets to promote the authors and garner attendance to the event. Through the use of Cision, I built targeted media lists consisting of appropriate media outlets to achieve publicity for authors. I produced press materials and press kits for books, which included press releases, media advisories, fact sheets and author bios. A major duty was fulfilling media requests for press kits and review copies. Additionally, Idministered post-campaign media analysis reports