Jamie Zhang Email & Phone Number

Gainesville, Fl, Us

Gainesville, Florida, United States

Washington Dc-Baltimore Area

Washington, District Of Columbia, United States

- Developed the entire design system from scratch, including the brand color palette, typography, app components, and font hierarchy, establishing a consistent and scalable design framework.- Designed the UI for 4 of the 5 core app sections (featured in the navigation bar), conceptualizing and implementing wireframes, as well as low- and high-fidelity prototypes, to ensure a seamless user experience in close collaboration with developers.- Conducted UX research and collaborated on functional decision-making with the product team, driving 3 major product iterations and implementing numerous feature updates to enhance usability.- Created 38 promotional materials and pitch slides, effectively communicating the brand’s value proposition to stakeholders and users.- Proactively established workflows for remote collaboration, improving communication clarity, increasing team efficiency by 30%, and accelerating development timelines.- Designed the official brand website, extending HIPOND’s visual identity and ensuring consistency across platforms.

Washington, District Of Columbia, United States

- Crafted and laid out 30+ event promotional materials, including posters, flyers, and programs, using Adobe InDesign and Illustrator, seamlessly blending standardized templates with innovative designs to maximize visual impact.- Collaborated with teams to develop and refine 10+ academic and promotional documents, like brochures and reports, ensuring cohesive branding and strengthening audience recognition across diverse platforms.- Produced 5+ large-scale designs, such as banners, stickers, and ads published in The Washington Post, significantly elevating the visibility and engagement of the center and its initiatives across local and national platforms.- Managed multiple high-priority projects simultaneously, consistently delivering high-quality results ahead of schedule while meeting tight deadlines.

Washington, District Of Columbia, United States

- Delivered 370 meticulously edited event photos and 94 polished campus shots using Adobe Lightroom and Photoshop, supporting university marketing materials.- Provided 237 fully edited images as the official photographer for the Commencement Ceremony, ensuring timely delivery for promotional use.- Partnered with the admissions team to conceptualize and execute a cohesive visual strategy for the annual admissions brochure; provided creative direction to design 17 unique scenes, guiding 34 student models and delivering 127 high-quality images that authentically portrayed campus life and diversity.- Planned, filmed, and edited 4 social media reels featuring on-campus street interviews with students, highlighting student life and engagement through authentic storytelling.

Kunming, Yunnan, China

- Assisted in advertising initiatives and monitored internet public opinion for targeted Z-generation consumer segments, resulting in increased brand visibility and positive sentiment.- Assisted in planning and executing comprehensive social media marketing campaigns for new products, leading to a 40% increase in social media engagement and a 25% growth in the follower base.- Planned and executed a successful small-scale traditional cultural festival for Yunnan Baiyao Health Product Center, attracting over 200 attendees and generating positive social media buzz.

Burlington, Vermont, United States

- Collaborated with internal and external teams to optimize the trafficking and efficiency of 3 Hollywood movies across various media platforms. Conducted in-depth analysis and presented comprehensive reports, including bi-weekly, mid-campaign, and post-campaign analyses, to evaluate the effectiveness of marketing efforts.- Utilized syndicated research to help analyze the competitive landscape in the ride-hailing industry in Hangzhou City, evaluating brand performance and awareness of T3 and 6 competitors, while also assessing advertising strategies and product usage.- Leveraged demographic data and consumer profiles to precisely identify and target desired audiences for specific media channels. This approach, combined with consideration of lifestyles and psychographics, led to a 40% increase in T3 user engagement among the target demographic, surpassing initial campaign goals.

• Provided tailored instruction in Chinese as a second language to four adult American learners, each with unique learning styles and preferences.• Acquired valuable experience in designing effective teaching strategies for language acquisition.

- Conducted in-depth market research, including SWOT analysis and competitive benchmarking, resulting in the identification of emerging trends and market opportunities that directly influenced the development of a successful product launch strategy.- Crafted a comprehensive branding strategy for Ping'an's intelligent medical project, effectively differentiating it in the market by integrating new media concepts with traditional marketing channels, resulting in an 8% increase in project awareness within one month.- Coordinated and effectively communicated with cross-functional teams, external vendors, and stakeholders to ensure the seamless execution of marketing activities and timely project delivery.

Master Of Fine Arts - Mfa, Design And Visual Communications

Master Of Arts - Ma, Communication, Culture & Technology, 4.00/4.00

Courses: Statistical Analysis, Quantitative Research, Qualitative Research, Game/Simulation Programming in Unity, Computational.

Bachelor Of Science - Bs, Public Communication, 3.85/4.00

Dean’s List: 2020 Fall & 2021 Spring (top 20%) Concentration in Communication Design Minor in Studio Art