MARKETING | BRAND | STRATEGY | DIGITAL | COMMUNICATIONS Adaptable and skilled at creative problem-solving across a range of products, services & industries.I devise and execute highly effective marketing, branding & communications campaigns to enhance engagement, drive sales & increase brand value. Passionate about connecting customers with brands through insight-based, data driven omni-channel marketing campaigns, I hold a strong track record in delivering positive commercial results. In addition to superior project planning skills, I excel at building relationships and collaborating in an increasingly hybrid working world. Known as a thought leader and trusted business advisor who challenges and inspires people with innovative ideas that convert into actionable campaigns with strong commercial outcomes. In leading teams, I encourage collaboration, readily share information, nurture alliances and partnerships and cross-pollinate knowledge to build capability.SPECIALTIES:- Omni-channel Marketing Campaign Development- ATL & BTL Marketing Strategy- Marketing and Communications Planning- Brand and Corporate Identity Strategy- Competitor Analysis- New Product Development- Trade Marketing- Data / Metric Measurement, Insights & Reporting- Team Leadership, Mentoring & Training- Team Development & Coaching- Project Management - Event Management- Budget Management- Relationship building- Digital transformation