SmartBox, a venture-backed start-up, revolutionized digital out-of-home (DOOH) advertising with cutting-edge, in-house technology. By equipping its fleet of vehicles with next-generation digital rooftop displays, SmartBox delivered targeted, interactive, and sustainable ad campaigns. Leveraging precise geofencing, SmartBox generated revenue not only from ads but also from vehicle rentals and remarketing.Validated proof of concept with a 20-vehicle fleet, achieving 90%+ utilization and generating 40% more impression capacity than competitorsSecured a $750K investment from a leading investor to fuel growthArchitected and designed a proprietary campaign management system featuring real-time face recognition, sensor data integration, and sophisticated measurement analyticsStrategically staffed 15 key positions with equity-motivated talent to accelerate project timelines

RideKleen, now a wholly-owned subsidiary of Cox Automotive, is the nation's leading mobile car care company, servicing thousands of vehicles each week at a cost-effective price using environmentally friendly methods.Contributed to 70% of the company’s revenue by successfully managing key West Coast accounts such as Getaround, Zipcar, Car2Go, AAA, and ShareNow.Strategically deployed night shift and specific account management teams to enhance customer experience, achieving a 35% satisfaction rate.

Launched a new free-floating car share operation from scratch in Berkeley & Oakland CA - My primary focus was creating processes for fleet and the member care operations.Successfully in-fleeted 250 cars in a 2 month period. Grew fleet by another 250 cars after 4 months.Created a vehicle maintenance & claims program which maintained fleet availability over 95%.Worked with cities of Berkeley and Oakland on-street permits for placement of vehicles.Worked on airport pilot for use of Gig cars at OAK and SFO.

Led the fleet operations team focused on hiring, creating processes and supporting market managers while increasing growth and maximizing fleet utilization.Created scalable fleet operation processes, working directly with the CEO on strategic objectives. Launched new markets, including Chicago, Portland, Washington D.C., and the SF East Bay. Increased fleet size from zero cars to 1500 cars in less than 3 years.Achieved over $1 million in cost savings through aggressive negotiations with logistics, parking, repair, and service vendorsGrew fleet operations from a team of 1 manager and 1 contractor to a team of 7 managers and 30+ fleet associates, leading recruiting, training, and mentoring.Researched and implemented work management tools to scale remote workers and increase operation efficiencies.

Drove operational priorities of fleet department in largest strategic market (SF) while improving car owner’s satisfaction and policy enforcement during a period of rapid fleet growth.Created vehicle on-boarding and off-boarding process from scratch since no processes existed prior to joining.Designed vendor selection system and approval process and set up all key vendor relationships using existing contacts and identifying new ones.Collaborated with product and engineering to gather requirements and improve internal tools.

Managed implementation projects and ensured timely and cost effective completion while supporting the developer community aimed at building the best possible user experience on Lenos’ platform. Oversaw and directed the deployment of existing and new released products.Monitored key strategic accounts and managed client communications.Delivered Web-based and instructor-led training on new and existing products to clients and co-workers.

Managed daily operations and fleet growth of Zipcar’s second-largest market, maintaining the Bay Area fleet of 800+ vehicles. Developed onsite maintenance and night cleaning, which increased overall utilization by 7%. Accomplished dramatic fleet growth through the deployment of 800+ vehicles in 2 years. Achieved significant cost reductions, saving over $250K/year annually by optimizing parking vendor contracts