Senior Marketing Coordinator
Current* Spearheaded and executed TOTO trade show events (2022, 2023), managing logistics, booth setup, and coordinating promotional materials. Resulted in 10% YoY growth in event attendance and quality lead generation (2024 show efforts in-progress)* Led the development and deployment of integrated marketing campaigns across digital, social media, email, and traditional channels* Implemented marketing automation tools (e.g., Pardot, Knak) to streamline content, lead nurturing, and customer relationship management* Responsible for the delivery of "Talking TOTO" blog and newsletter content for TOTOUSA.com* Oversees regular Q/A testing and reporting for both social and email performance via Sprout Social, Google Analytics, and Pardot* Manages marketing budgets, optimizing spending for trade shows, social and advertising, corporate memberships, and promotional items to achieve a reduction in costs while improving campaign performance.* Collaborated with external agencies and vendors to negotiate contracts and manage projects, ensuring on-time and on-budget delivery of marketing materials.