Jamila Easton, Mba Email & Phone Number

• Marketing lead for the Construction/Contractors strategic initiative by collaborating with internal stakeholders to create a marketing strategy that utilizes print, digital, social media. Partner with an external.
• Provide marketing leadership for agent compensation plans by developing plan benefits, and creating the marketing and communications plan.
• Serve as marketing liaison for the Eastern Territory Branches (7), create marketing plans based on branch goals and the company wide profitable growth initiatives.

• Marketing business partner for three lines of business. Create innovative B2B marketing strategies for product (re)launches, retention, and upsell campaigns utilizing social media, digital marketing, and print.
• Develop marketing videos and amplification plans utilizing a drip campaign model.
• Manage the social media content strategy; including managing the content calendar, creating content, and analyzing results to improve impact and reach.
• Create event marketing strategy consisting of marketing materials, presentations, and social media amplification plan.

Princeton, NJ

South Plainfield, NJ

• Assist in the development and implementation of the Voice of Customer (VOC) surveys for five departments; serve as point of contact for issues related to the VOC surveys. Achieved response rate of 15% which is higher.
• Review and analyze survey data, create improvement plans and present to department leadership team.
• Troubleshoot and resolve escalated customer issues based on survey feedback, which result in 100% resolution for all issues.
• Conduct training for associates that respond to customer feedback from the VOC surveys.
• Manage special projects assigned by senior leadership team.
• Conduct interviews with the field management regarding their issues, complaints and satisfaction regarding the customer experience process to create and implement improvement plans.

Newark, NJ

• Developed the customer experience strategy for individual life insurance customers to ensure they received relationship building communications in addition to transactional materials. Utilized customer research to.
• Created inaugural ILI email marketing plan targeting customers with relationship, sales and contact information upgrade emails, with an open rate of 45%. Thus decreasing the direct mail budget by 10%.
• Developed and implemented a comprehensive email response process due to the overwhelming written response from the emails. The process included email replies and customer service phone calls to specific inquiries.
• Led a cross functional, multi-level team that identified and implemented ideas to improve the desired customer experience and increasing customer loyalty by:o obtaining more email addresses for our existing customers.
• Managed a team of high performing marketers responsible for implementing direct mail and email campaigns with a limited budget, which exceeded sales goals by 30% for two years. The campaigns generated over $8 million.

• Developed and implemented the life insurance multicultural marketing strategy for the African American segment. Strategy included targeted marketing materials, research statistics and other materials that helped agents.
• Created two inaugural agent multicultural marketing kits (print and electronic): Multicultural and Women; and a specific African American kit. Collaborated with multiple departments: Legal; Global Communications.
• Created and developed Prudential’s engagement at target market conferences. This included creating life insurance participant workshops, determining and implementing the booth space, and coordinating with Prudential.
• Implemented a process that tracked the event sales from the prospective customers. Achieved high results with a sales rate of 27% and $16,500 in annual premium.
• Managed, developed, and implemented life insurance direct mail marketing campaigns to existing customers, including the first email campaign customer landing page. The campaigns generated $5 million of weighted premium.
• Supervised junior level associates who were responsible for assisting campaign managers with direct mail campaigns.

• Created a successful direct mail campaign strategy for over 500,000 existing customers who were not aligned to an agent.
• Partnered with the internal advertising agency to design the campaign creatives; assisted in the campaign creative production including approving expenses and proofs
• Developed monthly forecast projections for ongoing campaigns
• Investigated any tracking discrepancies and created response curves. Developed and implemented an internal mystery shopping research project.
• Worked with Global Market Research to enhance existing research by utilizing outside resources.
• Presented campaign results to senior executives.

• Coordinated and facilitated weekly project team meetings developed project plans, timelines and supporting documents for forms redesign projects. Redesigned over 200 forms across all business units.
• Participated in internal focus groups, including managing the first electronic focus group.
• Created the first automated forms workflow tool.
• Managed competitor’s forms research project, developed business requirements and presented findings which yielded in significant changes in forms redesign.
• Served as the logistic chairperson for the annual forms conference. Member of a cross functional project team that created product definitions for the customer website.

Master Of Business Administration (Mba)

Bachelor Of Arts - Ba, Sociology