Jamila Lasante Email & Phone Number

Boston, MA, US

Amsterdam, North Holland, NL

• Spearhead brand marketing and communications strategy, as well as go-to-market plans for the L'OR coffee brand
• Enhance brand storytelling to boost awareness, consideration, and conversion through effective message development and strategic media planning
• Execute test-and-learn initiatives that refine both organic and paid creative strategies, increasing engagement and performance metrics
• Cultivate agency partnerships and ecosystem to ensure a seamless consumer experience across all touchpoints, including brand, PR, affiliate, and media
• Drive cross-functional collaboration to facilitate successful new product launches, encompassing communications development, commercialization, asset management, and media and promotional planningSelect Accomplishments
• Enhanced paid media performance by uncovering budget efficiencies, refining tactics and channels, optimizing creative assets, and mastering a new media modeling platform for predictive analysis, resulting in a 2x.

• Responsible for evolving the brand portfolio for wellness & beauty supplements, including accelerating growth, NPD commercialization & strategic planning, and engaging consumers across d2c, ecommerce channels and.
• Launched four new products on QVC, exceeding initial projections with more than $1M in sales the first week
• Established new stagegate process and manage commercialization in support of launching 15+ products in 2023

Fishers, Indiana, US

• Led Brand Marketing strategies to grow and ensure long-term success for partners' business on Amazon and other ecommerce platforms.
• Developed and measured marketing strategies for portfolio of 60+ partners
• Lead a team of marketers to drive awareness and conversion via SEO/keyword and creative optimizations, paid advertising, and competitive audits Select Accomplishments
• Landed and launched 13 new partners
• Managed a $1M ad budget
• Increased ROI for partner portfolio by 37%, decreased ACOS nearly 40% Reason for leaving: Laid off Aug 2022, new roles first to go

Manchester, NH, US

• Wellness & nutrition B Corp manufacturing food-based premium vitamins & supplements for MegaFood (consumer-facing) & Innate Response (HCP)
• Drove digital-first content & performance marketing strategies resulting in above-projection AOP performance in FY2020 and FY2021, and an overall corporate revenue increase from ~$40M to $85M annually (+212%)
• Led a team of 5 direct reports & freelancers while managing relationships, projects, and workflow allocation with 4 agenciesSelect Accomplishments
• Ensured continual progression across Awareness, Conversion, and Loyalty metrics, via media, digital, PR/Influencers, social media, sampling, web & email content
• Maximized $6M media budget, optimizing ROI across TV, digital, and print, and $4.5M creative budget to support bold rebrand objectives
• Delivered growth & retention across prioritized e-commerce channels via proven performance strategies; including Amazon &.com; also supported in-store education, shopper marketing programs at Target, WholeFoods & others

Manchester, NH, US

• Mentored and guided a team of 3 direct reports as well as a small freelance and vendor team to success around campaign management, social media, web, promotional, and blogging-related objectives
• Launched and developed social media presence, analyzing and selecting strategic brand channels for niche markets on platforms including Facebook, Instagram, YouTube, Linkedin, and Pinterest Select Accomplishments
• Optimized creative budgets through email campaign automation; received a promotion inside of 12 months with the company
• Appointed brand lead after driving efforts to build consistent messaging through packaging and labeling

Greenland, NH, US

• Full-service strategic branding, marketing, and creative agency ACCOUNT DIRECTOR FOR WORLD’S BEST CAT LITTER
• Understood client vision and direction, functioned as seamless extension of in-house brand/marketing resources to increase awareness, acquisition & retention objectives
• Formulated marketing strategies and headed execution, providing leadership and guidance in planning and sales sessions; enabled consistent brand performance through conducting and reporting on market research and.
• Cultivated and maintained vendor and influencer relationships, represented VOC and serving as the final gatekeeper; reviewed all content & creative messaging to ensure brand standard compliance Select Accomplishments
• Grew World’s Best Cat Litter to be the agency’s single largest account and a CPG/natural brand that went from $45M to $75M (Also worked with Tiny Bully from 2010-2013; see below)
• Increased email acquisition to build a list of 100k+

Portsmouth, NH, US

• Web Design, CRM Sales, Marketing Automation, and Digital Marketing Agency
• Owned strategic growth and engagement initiatives, client relationships and retention, creative, operations, and reporting; integrated strategies to complement client leadership/C-Suite vision. Optimized performance.
• Tapped to expand Fishnet’s services suite across multiple high-visibility accounts including GE Critical Power, EloTouch, and EloInteractive
• Developed and continually strengthened social and marketing playbooks, building client business YOY
• Optimized SEO, digital advertising, social media, and direct mail performance across all accounts, shortcutting time-to-ROI maximization via cross-referencing to determine where anecdotal success might be applied to a.

Portsmouth, NH, US

Greenland, NH, US

Portsmouth, NH, US

• Developed innovative marketing, PR, PA and crisis communications strategies for clients such as Walmart, Wheelabrator, NH Food Bank

US

Bachelor Of Arts (Ba), Communication And Media Studies

Education record

Certificate Of Marketing

Education record