• Spearheaded company-wide transition from manual systems towards a digital ERP system with implementation of Microsoft AX Dynamics – Harmonized all departments to map out direct and interdepartmental processes to fully integrate into the new digital system – Created new standardization of knowledge management, which led to more effective analysis and resolution of company opportunities especially across Sales, Purchasing, and Accounting departments – Directed total data… Show more • Spearheaded company-wide transition from manual systems towards a digital ERP system with implementation of Microsoft AX Dynamics – Harmonized all departments to map out direct and interdepartmental processes to fully integrate into the new digital system – Created new standardization of knowledge management, which led to more effective analysis and resolution of company opportunities especially across Sales, Purchasing, and Accounting departments – Directed total data migration within 6 months (vs target of 9 months), ensured smooth company adaptation within first 3 months via end-user training, user guides, and comprehensive documentation of processes• Managed IT department and enabled the promotion of an employee to Supervisory level – Directed trainings in software customization, SSRS reports design, and functional and technical troubleshooting – Developed and implemented guidelines for database management and user security management Show less

• Implemented new brand direction and digital transition strategies of Candy and Female Network• Conceptualized and led execution of branded events such as Candy Teen Con, Chicas Lounge, and Candy Campus Crawl• Executed Female Network Relaunch Roadshow to present rebranding to advertisers

ASSISTANT BRAND MANAGER | Nov 2015–Jul 2016)• Implemented Halo-halo 360° marketing campaign, grew category by 10% ADQ sales• Introduced Halo-halo as an add-on to meal as part of the “365 Days of Halo-halo” strategy to eliminate product seasonality• Managed nationwide Store Incentive Program to motivate suggestive selling of Halo-halo• Implemented Grow Beyond Summer Halo-halo campaign, grew category by 4%• Led Halo-halo Brilliant Execution project to improve in-store… Show more ASSISTANT BRAND MANAGER | Nov 2015–Jul 2016)• Implemented Halo-halo 360° marketing campaign, grew category by 10% ADQ sales• Introduced Halo-halo as an add-on to meal as part of the “365 Days of Halo-halo” strategy to eliminate product seasonality• Managed nationwide Store Incentive Program to motivate suggestive selling of Halo-halo• Implemented Grow Beyond Summer Halo-halo campaign, grew category by 4%• Led Halo-halo Brilliant Execution project to improve in-store execution of Halo-haloBRAND MEDIA SPECIALIST (Jun-Nov 2015)• Managed Chowking ATL Media, Digital and PR• Improved Online Customer Recovery process and won “Best in Crisis Management” Award in Marketing Magazine’s 2016 PR Awards• Executed #ChowFans Online Loyalty Rewards Program and revamped Chowking website Show less