- Managing the Entertainment sector of the group in KSA, UAE, and Egypt and reporting to the Group CEO- Guiding the Entertainment sector of the group through the rebranding and uplifting phase.- Guiding the business into the future with planned growth inside and outside the areas of operation ensuring that all departments’ objectives, aims, and targets are met and lead to the overall group goal.- Standardizing the step-by-step instructions of all the departments’ procedures.- Coordinating and managing available resources to meet the stakeholders’ expectations through the development of the business.- Developing strategic plans for the constant growth of the business.

Exotica was established in Lebanon in 1978 under the Debbane Group, as a horticultural company involved in the ornamental and gifting industry. Over the years, the brand has grown to become a leading provider of first class floristry and events, nursery production and landscape contracting in Lebanon and the Middle East.- Managing a team of more than 80 persons and reporting to the board of directors.- Increasing management's effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers and executives.- Communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions.- Developing strategic plan by studying financial opportunities; presenting assumptions; recommending objectives.- Establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.- Building company image by enforcing ethical business practices.- Contributing to team effort by accomplishing related results as needed.- Establishing personal networks and benchmarking state-of-the-art practices- Developing Exotica’s e-commerce - Actively participating in the due diligence, analysis, and acquisition of Flying Roses Inc.

- Managing a team of more than 240 persons and reporting to the chairman.- Guiding the business into the future with planned growth ensuring that all departments’ objectives, aims, and targets are met and lead to the overall company goal.- Coordinating and managing available resources to meet the stakeholders’ expectations through the development of the business. - Overseeing and leading the organization’s activities to safeguard the park’s concept, experience and educational values. - Ensuring proper relation and communication line with the franchisor.- Contributing to the park increase of turnover by coordinating with the commercial and marketing teams.- Reviewing the financial statements to oversee their indicators and advances versus the budget- Developing strategic plans for the constant growth of the business- Participating in strategy development with the commercial, marketing and operations department for the launching of promotional campaigns and new products.- Verifying that all marketing partnerships agreements are compliant with the park image and the set plans for its development.- Overseeing the park operations to guarantee the service offered to visitors complies with established standards.- Evaluating the park managers’ performance with their teams to guarantee objectives achievement.- Identifying and detecting areas of opportunity for the improvement of the park performance.- Scrutinizing the official compliance of the security and safety program with the governmental and municipal rules and regulations.

- Managing a team of more than 200 persons and reporting to the managing director.- Provide appropriate recommendations for the park budget based upon the analysis of park requirements- Oversee the P&L- Verify that all park costs and expenses are maintained within budget- Review the monthly statements with the park Operations Managers to oversee their indicators and advances versus budget- Participate in setting the strategies for the launching of promotional campaigns with the Sales Manager, Marketing Manager, and the Operations Managers- Verify compliance with image, activity development, and income sufficiency of the establishments according to the contract agreements with the sponsors- Coordinate logistics support to accommodate with the group sales, events, and promotions- Guarantee the best service offered vis-à-vis to schedules, readiness of establishments, activities, raw materials, security, visitor entrance and exit with the coordination off all Operations Managers- Maintain coordination with the Sales Department to guarantee the correct administration of the park resources- Oversee the park operations to guarantee the best service offered to guests that complies with the park established standards- Guarantee that the security systems is functional and operating properly by daily reviewing the corresponding check list- Supervise the preventive maintenance calendar with the Facility Services Manager- Enhance and moderate communication between various departments in the company- Oversee procurement is a way that stock is always available for the good running of the operation- Coordinate with Human Resources regarding recruitment, selection strategies necessary for the park operation- Develop work plans, objectives and goals for each Park Manager and provide follow up for their compliance- Evaluate Park Managers’ performance and their coordination with their own teams- Define with Human Resources the monthly and yearly training programs

- Managing a team of more than 118 persons and reporting to the vice president. - Planning administration: Assisting the board and staff with development plans and with evaluation and reporting of plans. Aligning the Comoros operation with the other operations in the group.- Overseeing the editorial team and part of the editorial committee.- HR Management: Recruiting, employees development, policy development and documentation, and performance management- Sales Management: Overseeing the commercial team, setting the commission scheme, following up and motivating the performance- Financial Management: Oversee preparation of the annual budget, regular variance statements, and annual audit. Provide vision regarding the overall financial health of the company.- Production and Distribution: Overseeing the printing of the papers and the proper distribution and circulation.- Marketing and PR: Manage advertising, and all public relation issues - Liable to the bottom line of the Dar Albalad.

- Managing a team of more than 85 persons directly involved in the TV issues in 14 operations spread over 9 countries and reporting to the general manager.- Setting up the TV commercial department, procedures, standard operating procedures.- Setting up the TV commercial policies as well as putting in place the TV rate card.- Setting up the TV shopping procurement, and logistics procedures.- Setting up the TV shopping costing, and pricing system.- Setting the web-application model and requirements.- Setting up a three years forecast.- Contact point with suppliers, insurance, and shippers on all business matters.- Liable to the bottom line of the commercial department and the TV shopping.

- Managing a team of 75 salespersons, brand managers, & sales support and reporting to the general manager- Setting up the sales department internal rules and company sales manual and procedures.- Setting up five new points of sales- Contact point with suppliers on all business matters.- Contact point with prim customers- Restructuring the reporting system, the price structures and the management information system.- Putting in a place a budgeting system for sales and purchases.- Developing a communication system between management and associates.- Putting in place and implementing an annual business plan- Managing of a rolling stock exceeding $20M and a turnover of $45M.- Liable to the bottom line of the sales department.

- Managing a team of 13 sales persons and reporting to the division manager.- Setting the shops targets and following up on them.- Looking for new prospects and handling the big accounts (Banks & oil companies).- Contact point with suppliers on all business matters including purchasing, pricing, and market planning.- Attending marketing and commercial seminars.- Handling all customers complaints and after sales service.- Marketing communication, promotions, events, BTL and ATL.- Managing of a rolling stock exceeding $3M and a turnover of $7M.- Liable to the bottom line of the department and in charge of monitoring the accounts, balance sheet, and profit and loss statements.

- Managing a team of 3 sales representatives, and reporting to the general manager.- Setting the department and the individual targets.- Looking for new prospects and handling the big accounts.- Preparing the business to business catalog and the electronic newsletters.- Contact point with suppliers on all business matters including purchasing, pricing, and market planning.- Acting as the brand manager of S.T. Dupont accessories: - Communicating with the supplier - Handling purchases and setting the pricing, and distribution policies. - Attending marketing and commercial seminars - Marketing communication, promotions, events, BTL and ATL relating to the brand. - Preparing shop catalogs - Managing of a rolling stock exceeding $2.0M.

- Managing a team of 5 store managers, and reporting to the managing director.- Assigning the yearly targets for each point of sales.- Creating marketing plans, setting product mix, and BTL and ATL strategies + execution with ad agencies.- In charge of policy setting, promotions planning, and suppliers’ communication.- Development of trade and sales support management incentive plans.

- Making company’s purchases pertaining to the men’s section including wristwatches, leather goods, men accessories, and electronics.- Setting pricing and distribution policies.- Attending international trade shows in England and France.- Controlling stock levels per supplier and per category, in a way to increase the stock turnover while maintaining the lowest level of stock.- Compiling weekly feedback reports from sales force, and setting corrective actions to meeting customers’ needs and requirements.