Jami Parr Email & Phone Number

Tampa, Us

Oversee all brand, media and creative marketing and content strategies for gaming, hospitality and government clients.• Identify brand and messaging strategy• Develop media planning and buying strategies including online and offline attribution, programmatic advertising, social media engagement, analytics and insights.• Oversee creative strategy, content creation, web and collateral design and user experience development while adhering to budget requirements, increasing revenues and meeting market share targets.

Draper, Utah, Us

Draper, Utah, Us

Henderson, Nv, Us

Lead the development and execution of the overarching strategic and tactical marketing plans for M Resort and Tropicana Las Vegas; increased resort profitability year-over-year. • Identified optimal organizational structure and recruited/hired a cross-functional marketing/creative services team. Manage and provide leadership to the ten-member team in Penn National Gaming’s first marketing shared services organization (96% satisfaction rating per employee survey).o Identified and implemented a cloud-based project management tool; established workflow, creative and media development timelines and service level agreements (SLAs) that have been adopted throughout the Penn National Gaming organization.o Implemented and optimized digital, social and direct response strategies that increased profitability and engagement.o Identified a $380,000 media spend discrepancy and launched a new 360º strategic marketing/media plan.o Member of several corporate committees. Implemented a new RFP process; recommended and hired new media, creative and public relations agency partners. Established overarching digital and social strategy execution and metrics. • Responsible for managing relationships with the executive leadership team and all agencies of record (media, creative and public relations).• Oversee all aspects of the marketing mix including advertising, creative development, collateral development and production, digital strategies including website content and social media, public relations, offline & online media and direct mail.• Responsible for budget development and tracking/reporting.• Develop and monitor brand standards for each vertical ensuring consistency and adherence to the standards and protecting intellectual property.• Maintain a current knowledge of the business environment, competitors, customers, market trends and implications to the business.

Las Vegas, Nevada, Us

Developed and executed strategic marketing plans for MGM Resorts International’s diverse portfolio of brands including MGM Resorts International, M life rewards program, Bellagio, Monte Carlo, Circus Circus Las Vegas, Beau Rivage, Gold Strike Tunica and MGM Grand Detroit. • Managed multi-channel communications, brand development, advertising, direct response, relationship and sponsorship marketing and activation. • Provided leadership to a 12-member team.• Oversaw brand marketing operations budgets, and a multi-million dollar annual advertising budget. • Led the launch and continued maintenance of the MGM Resorts brand. Repositioned MGM Resorts from a holding entity brand model to a power parent brand model with the expectation of enhanced share of wallet and increased awareness of MGM Resort’s brand portfolio.• Led the overall development, launch, and maintenance of the M life loyalty program encompassing brand positioning, employee engagement, company integration, contact strategy and communications.• Partnered with Play Studios to launch myVEGAS.com, a leading social gaming platform.• Implemented RFP processes; recommended and hired new agency partners as necessary. • Implemented cross-marketing programs and best practices across MGM Resorts.• Integrated newly acquired business.

Las Vegas, Nevada, Us

Implemented strategic marketing programs, managed more than $20 million in advertising spend annually and managed a four member team for The Mirage, Treasure Island, Monte Carlo and MGM Grand Detroit. • Coordinated the overall direction and positioning of Treasure Island’s advertising, interactive marketing, event management and strategic partnerships. • Developed and executed Treasure Island’s brand positioning and the “Pirate” campaign across multiple channels.• Assisted in the development and execution of Monte Carlo’s brand positioning and the “Unpretentiously Luxurious” campaign, which increased transient bookings in key markets by a combined 39%.• Assisted in the development of the opening strategies and brand identity for HOTEL32, a luxe and trendy boutique hotel located on the 32nd floor of the Monte Carlo.• Successfully launched and integrated brands of five new restaurants and three different entertainment options within Treasure Island and Monte Carlo.

Las Vegas, Nv, Us

Led a team of six to develop unique programs and events that supported The Mirage culture and engaged approximately 5,700 employees • Developed the strategic content, communications channel strategy and cadence of activities for employee communications that specifically aligned business strategies with employee experiences throughout the resort.• Developed content aligned to the resort’s guest service standards that had impact in engaging and educating employees.• Developed and implemented formal and informal mechanisms to assess employee information needs and our success in achieving reach and appeal. Recommend actions based on measurements.

Las Vegas, Nv, Us

Digital Marketing Certificate

Bachelor Of Science (Bs), Advertising, Public Relations And Broadcast