• Bringing the Decorative Residential P&L back to life. Creating a fresh focus on new product development, life cycle management, and discontinuation.• Seized initiative by engaging with suppliers on sourcing opportunities to decrease cost ~50% per product and strengthen the supply chain.• Seized a dual role in overseeing all stock and retail products for Commercial Indoor and Residential, including customer relationships, market research, trade show events and business analysis.• Presented leadership with revived insight in market potential, then created a strategic product roadmap through research in a combination of quantitative market analysis, voice of customer, and product positioning.

• Capitalized on unique interpersonal skills around relationship building to successfully negotiate and align competing matrix organization goals to meet product launch timelines.• Took Acuity to the modern era by developing innovative and compelling marketing materials leading a cross-functional team of sales, marketing, and engineering to raise product family awareness by 80%.• Increased efficiency and accuracy 50% in competitive research by developing a template to reduce errors and highlight essential data towards future product development in a fast-changing competitive market.• Project lead of a multicultural team in designing and developing Spanish warning labels compliant with NOM/UL standards for all existing products sold in Mexico and Latin America regions.

• Created the first (and currently only) company to utilize 3D printed parts as a structural component in FPV racing drones.• Design and maintain speedsourcefpv.com through wpengine and woocommerce.• Self-taught in CAD programs such as Solidworks to design cutting edge components with parts sourced internationally as well as locally produced through additive manufacturing.• Conduct extensive research on materials to determine best strength to weight ratio for overall increased performance in products.

·Drove online assets and videos through data analysis towards a 40% increase in downloads/views.·Operated within a cross-functional team of engineering, marketing, supply chain, and creative members in new product development.·Analyzed and reported weekly order data to track and develop responses to achieve sales and product mix goals through SAP.·Worked directly with the top 30% dealers to problem solve an develop a database to market and increase sales on a new product.·Presented an intern project plan focused on improving operation efficiency and drastic cost reduction to the executive team·Prioritized Product Management skills in competitive analysis, positioning, and brand management with go-to-market strategies for product launch.

Founder of side business involving aerial photography and complete video production.Designed, manage, and maintain russellar.com.

·Analyzed and increased website traffic through the use of Google Analytics.·Utilized Google Adwords to increase click-through-ratio by an average of 1-2%.·Designed, developed, and maintained websites; primarily through WP Engine.

· Strong detail oriented and organization environment.· Consistently problem solving, raising standards, and quality on multi-million-dollar aircraft.

- Brand awareness, setting up and overseeing events directly showcasing products for clients while working side by side with Fortune 500 retailers.- Management, conducting interviews in order to continue building and growing a team so that we are able to expand our territory in order to capture the largest demographic possible. -National Consultant, mentor through phone calls or travel and train in order to raise national standards.

·Multi-tasking in a very busy and fast paced environment while teaching new associates and attending to customers.-Knowledge of entire café, this includes preparing food, running food, bakery, register, and drive thru.