Responsible for managing a $30+ million dollar digital & TV budget from planning/buyingDevelop strategic and tactical programs for programmatic and direct OLV & Display campaigns Train and develop trusting relationships with junior team members by providing guidance on client management and day to day activities with internal and external teams Thrives on strategic relationship management and partnership execution to deliver positive business impact for all partiesExperienced and enjoys leading inner agency and external teams to successfully set up, manage, and execute media campaigns and additional projectsOrganize and lead weekly cross-functional team meetings with all agency partners to discuss the status of multiple projectsLead weekly and ad-hoc client meetings to provide updates on project statuses Effectively and efficiently scopes out length and difficulty of projects and connects all necessary teams/people that need to be involved to achieve desired outcomes Sets clear goals and expectations for work delivery

Successfully leads campaigns from strategic development throughout clearing billingCompile and interpret media research in order to inform strategy developmentLeads quarterly planning for direct response and awareness focused campaigns for B2C and B2B audiencesMonitor and deliver bi-weekly reporting proving success of digital strategy and overall campaign efficiencyManages and develops two media associatesMaintains strong working relationships with coworkers/teammates in order to deliver the top results to the client

Multicultural Media Supervisor on Proctor & Gamble (My Black is Beautiful & Orgullosa)Developed multicultural strategies for P&G's MBIB and OrgullosaCollaborate with client and agency partners to build 360 media plans for events such as Essence Festival and Latin Billboard AwardsExceptional relationships with agency partners while working on projectsServed as main point of client contact on day to day basisStrong ability to develop and execute client project timelines from conception to conclusionAttend and distribute internal and external meeting recaps and status reportsSkilled in planning campaigns against client objectivesEvaluated and optimized media plans according to business needsExperienced in meeting strict deadlines and handling multiple projectsEfficiently manage $2.5millioin budget for multi-platform media partnerships

Assist in accurately updating account billings for nationally running OLV and display campaigns across all iHeartMedia and iHeartRadio app stationsWork with account and sales teams to ensure campaigns are being trafficked and billed properlyAssist in developing and implementing new methodologies to efficiently manage millions of adverting dollars Set up campaigns in Operative One system to prepare reports and metrics

Identified and secured talent for national advertising, public relations campaigns, and events on behalf of Fortune 500 clients including; Merck, Tide, Puffs, Duracell, Swiffer, Febreze, Dreft, Gillette, Clairol, Bounce, and many othersAssisted in managing budgets between $35,000 to greater than $1MMaintained and tracked project developments on three to seven accounts to ensure all tasks were completed on schedule and budgetScheduled and coordinated client meetings with public relations/advertising agencies and talent for over 30 national campaigns and events in the United States and CanadaEffectively and accurately communicated relevant project information to clients and team membersProvided insight on multicultural talent recommendations for a wide variety of campaignsParticipated in negotiations, editing, and managing talent contracts with agents, publicists, managers, and lawyers Tracked and maintained a database containing celebrity media appearances, endorsement deals, and personal/confidential informationUsed E-Score database criteria to analyze and compare celebrities for optimal campaign contributionsActively contributed to company blog providing insight into celebrity deals and activities

Managed press tables and press check-ins, distributed press kits, escorted reporter to reserved press areasLive tweeted and blogged several key speeches for over a dozen innovators throughout Chicago Ideas Week blog

Tracked print, radio, TV and online media outlets for coverage on 2010 and 2011 film releasesRan advanced film screenings and promotional events for 80 percent of major and independent film studiosPromoted over 50 films and organized dozens of screenings for Midwest region (Chicago, Indianapolis, and Milwaukee)Researched promotion and publicity tie-ins for upcoming film releasesDirectly involved in handling press and talent during major events for clients, such as LionsGate, FilmDistrict, Disney, FOX, Columbia, and Universal PicturesPromoted and created special activities for the 2011 Greater Milwaukee Auto Show, which generated dozens of impressions in the Wisconsin area

Assisted in set up for pre and post game press conferences and media seating during rounds 1 and 2 Coordinated locker room interviews for 4 basketball teams during practice, pre-game, and post gameCollected and prepared quotes for media pre-practice and post games

Conducted prospect research in support of a major multi-million dollar fundraising initiative for WTTW, the most watched PBS channel in the third largest market in the countryUncovered funding through local and national foundations and corporations, as well as individual prospects for project fundingFormulated and instituted a new way of internal record keeping system by creating electronic archives of more than 500 individual, corporate and foundation donor recordsCreated profiles of 55 organizational Trustees. Gathered all research, verified all findings, wrote required copy, formatted standardized documents; also instituted electronic filing systems for use by top executives within the organization