Founder and CMO of Marketing by Data. Marketing by Data is a marketing consulting company that provides businesses with the direction to create their marketing strategies. We use data and information to optimize and implement marketing campaigns that will generate the highest ROI. Our marketing solutions range from digital advertising such as PPC, SEO, reputation management, social marketing, to traditional marketing channels such as print advertising, outdoor advertising, TV and Radio.We are experts at creating, tracking, and optimizing marketing campaigns. Our customers range from small businesses to fortune 500 companies.

Reported directly to the CEO and tasked to be accountable for marketing the largest DUI focused CA criminal defense firm. Responsible for building, training and managing marketing team and overseeing vendors to drive performance. Paid Search - Generated analysis for paid search on creative testing, landing page optimization, web analytics, segmentation and search optimization. Hyper-targeted online campaigns based on location, demographics, psychographics, mobile vs. web, etc. Created and updated ad content to increase CTR and drive visits. Established retargeting campaign to maintain brand awareness with potential new customers using text and display ads. SEO – Optimized sites for mobile and web using responsive design and content strategy. Managed technical redesign of web properties to increase page rankings. Established content release calendar for blogs, web page updates, and home page content. Email Marketing – Built drip campaigns to maintain potential customer awareness and drive engagement. Wrote and implemented email surveys which helped highlight marketing content focus.Social Media Marketing – Created social strategy for Facebook, Twitter, Google Plus, Linkedin, etc. Managed marketing team to build social engagement, fans, followers, connections, reviews to build online engagement with the brands.Print Advertising – Generated new print magazine and post card for mailing to potential new customers. Television and Radio Advertising – Identified TV and radio as new channel to drive leads. Produced TV and radio ads to be aired. Worked with media buyer to buy and optimize ad spots.

Led organization as the only online marketing manager for an online university. Specialized in data driven online integrated marketing campaigns to increase traffic, enrollment, and engagement. • Responsible for marketing P&L (over $5MM annually). • Managed vendors who were accountable for SEO, online advertising, print, and web development.• Responsible for all social media building engagement over 400% since start.• Developed automated on-boarding marketing campaign increasing enrollment by 6%.• Helped drive people to booth at trade shows through differentiation such as using lights, raffles, and SWAG to increase word of mouth and generate awareness.

Identified, created, and implemented online CRM, social media strategies, email marketing, online advertising, and SEO for the 2nd largest social media network in the world. •Assisted in launching and marketing the “new” Myspace to the world which has been the largest online company rebrand recorded. •Responsible for ($1MM) paid traffic campaigns for brand, acquisition, and content search resulting in increased traffic and acquisition on average of 40%. •Managed Myspace marketing and organization communication through email and web pages to over 15MM users. •Managed up to 3 marketers and 2 analysts.

Supported marketing through performing extensive web analytics, data mining, documentation, in-game engagement, market research, affiliate evaluation, etc for Disney’s premium online gaming assets. • Performed market research, analysis and financial modeling for planning, strategy development and acquisition projects.• Analyzed and monitored digital media and offline marketing campaign results and presented insight analysis for establishing best practices.• Increased virtual world contestants and new subscribers by up to 200% based on creating and implementing marketing best practices.

Gathered, analyzed and implemented standards and incentives program for collections department increasing productivity and recoveries. Created standard reporting methods and analysis for the organization providing highlighted areas in which the company changed the products specifications to increase profit and decrease risk. Developed reporting methods and norms for the $4.2 billion servicing portfolio for the organizations executives and upper level managers.

Achieved sixth ranked Licensed Personal Financial Representative (LPFR) within country through dedication to detail and working discipline on a pilot program for preliminary release of a retirement program.

1/325 Airborne Infantry Regiment