Jamon Heller Email & Phone Number

Deerfield, Il, Us

Growing a successful e-commerce distributor of traffic, construction & facility safety products by rejuvenating marketing, merchandising and sales operations.• Grew sales by 35% - and profit by 208% - over 3 years.• Improved users-to-orders conversion rate by 41% in one year.• Leading strategic overhaul of 4,500 SKU assortment, resulting in 44% sales lift in refreshed lines in one year. • Grew gross margin by 14% in one year.• Increased annual email marketing campaign count by 200% and subscribers by 43%, over 3 years.• Developed sustained prospecting email marketing program, achieving $6 ROAS.• Improved lead close rate by 151% through development of a consistent, multi-touch marketing effort.• Led integration of acquisition website’s imported product assortment, email database, and SEO assets.

Sterling, Il, Us

Led the team that built the e-commerce channel for the leading full-service distributor of promotional branded products, leveraging HALO's industry strength, 65+ year heritage and 1000+ member sales force to create a world-class, multi-channel experience for buying promotional products. This included leadership of e-commerce marketing, lead generation and strategy, content marketing, SEO, SEM, e-commerce technology management, online merchandising and supplier relations. I coached and trained a 24-member national sales team in an innovative online/offline hybrid sales program specifically designed to serve online B2B buyers, partially responsible for achieving 125% increase in YOY sales in a 12 month period. The e-commerce team generated leads for this sales team, including 46% YOY growth in lead volume in a 12 month period. Named a 2012 Rising Star by Promotional Products Business (PPB) magazine.

Deerfield, Il, Us

Created website monetization program across display, email, sampling, sweepstakes, affiliate, social networking and paid search channels, increasing annual revenues more than six-fold. Sold and launched innovative Brand Stores for top-tier brands including L’Oreal, Nature Made and Prevacid24HR. Led corporate-wide marketing tool implementations across a complex, matrix organization.

Us

Built a start-up online sales channel for this specialized, 180-location retailer. Championed strategies related to omni-channel retailing. Provide general management for a fast growing direct sales operation, including P&L responsibility. Increased average order value by 62% in three years. Lead effort to offer products on Amazon.com, resulting in increases of 148% during Halloween. As lead online merchant, spearheaded expansion of product assortment from 615 costumes to 10,000 seasonal & everyday products. Directed affiliate marketing program, growing it from 0 to nearly 400 affiliates in 2 years. Oversaw pay-per-click advertising campaigns featuring 85,000 keywords. Secured IT & distribution resources for projects allowing four-fold increase in product slot count to 15,000. Develop & mentor staff of 7 eMerchandising, copywriting, eMarketing & customer service professionals. Member, Key Management Committee. 2007 Team Award recipient.

Us

Grew database from 0 to 450,000 customers in 10 months by developing and communicating vision and gained executive support for creation of customer database. Implemented database, including project specifications, vendor selection and development of database business rules. Grew email database from 0 to 65,000 addresses and directed agencies to deploy 10 campaigns, including 4 e-coupon deployments generating over $50,000 in sales in 4 months.Improved and expanded scope of monthly marketing analysis. Used data to achieve increased investment in relationship marketing. Tested offers, analyzed results and developed strategic marketing plans.

St Louis, Missouri, Us

Created & managed promotions, grand openings, marketing plans, partnerships and advertising placements. Expanded marketing department from 1 to 4 full-time employees. Led cross-functional teams including Merchandising, Store Operations, Finance, Web, Creative, PR and IT for company-wide initiatives. Led product launch team responsible for introducing a plush panda co-branded with the World Wildlife Fund, resulting in sales of 4,000 units in first three weeks. Created, wrote and edited newsletters, press kit materials, direct mail, signage, website and advertising copy and directed national roll out of Bearemy mascot program, all of which expanded and developed national brand in a consistent and aggressive fashion. Analyzed store performance and customer data using lifestyle demographic tools to help develop a decision-making matrix to evaluate possible store locations. Expanded collegiate licensing program from two to 24 schools, resulting in 1999 bear tee sales of over $50,000.

St Louis, Missouri, Us

Formulated annual giving campaign strategies: telemarketing, direct mail, donor prospecting and renewals. Developed targeted campaigns for new categories of donors and internationally recognized telemarketing program resulting in expanded donor base and increased giving. Increased number of donors to primary campaign by 181% in two years. Enhanced agency image by improving quality and effectiveness of newsletters, posters and direct mail.

Mba, Marketing & Strategy

B.A., Drama