Onboarded and vetted 300+ influencers (paid and earned), ensuring alignment with brand guidelines, safety protocols, and marketing goals. Created workback schedules and launch calendars, achieving an EMV of $1.4M and an ROI of 367%. Managed a $1.9M+ marketing budget, driving brand awareness and engagement through influencer partnerships, retail activations, and content marketing.Collaborated with creative teams and production companies on ad concepts, storyboards, TVCs, and 'How-To' videos, optimizing content for digital and social media platforms. Cultivated strategic brand partnerships with Gameloft’s Minions Rush (1 billion users), Bombas Socks (valued at $500M), and Cut Media's HiHo Kids (5.4 million subscribers), enhancing visibility and driving engagement. Tracked and processed payouts for vendors, coordinating with finance on purchase orders and invoicing.Facilitated cross-functional collaboration between design, marketing, operations, sales, and licensed partners to develop and market compelling product lines. Contributed to the conceptualization of Visual Line Plans, packaging designs, and product strategies. Provided data-driven consumer insights and trend analysis for Despicable Me 4, informing future product development, marketing plans, and retail strategies. Managed product definition and item setup (Master Price List & Asset Database), ensuring system updates and creating A+ content for e-commerce sales optimization.Worked closely with PR and influencer teams to generate over 100 million impressions for DM4 campaigns. Provided accurate product information to sales and global retailers through sizzles, decks, line lists, and product images, facilitating effective selling strategies. Partnered with asset managers, licensing teams, creatives, and analytics teams to ensure seamless campaign execution.

Oversaw end-to-end influencer campaigns for diverse talent and brands, including celebrities, athletes, and music artists, managing all aspects from kick-off to post-launch. Directed creative development, managed activation budgets, and implemented innovative strategies to enhance campaign performance and effectiveness. Achieved an Earned Media Value (EMV) of $283,000 and generated over 31 million views on TikTok. Led influencer marketing efforts, identifying and collaborating with top-tier creators across the entertainment industry. Managed day-to-day operations, including developing strategies, monitoring timelines, and ensuring seamless communication between internal teams and external stakeholders. Provided guidance to external vendors and agencies to ensure high-quality, on-time, and within-budget campaign delivery. Consistently received positive client feedback, leading to repeat business and valuable referrals.

Conducting various projects research in major airports (LAX, SFO, ATL, JFK) facilities across the US. Interviewed between 50-100 passengers on a daily basis. Regularly communicating with Project Manager, Field Interviewers, and Clients. Lead researcher for piloting new projects, systems, and methodologies. Held quarterly meetings to exchange new ideas with the team in order to identify patterns, relationships, and discrepancies with passenger scripts. Recruiting, hiring, and training new field interviewers or interns in recently launched markets. Worked remotely and without direction requiring me to work independently, follow up daily on tasks and projects.

Managed social media accounts for three distinct entities: Cloud LA, CHC distribution company, and Asher House Wellness. Conducting biweekly conference calls with the marketing team to share highlights and develop new social strategies. Providing a weekly call report containing social media insights, new account updates, and sales reports. Additionally, organizing activations for Think Hi, Habit, and The Cloud LA. Actively pitching content creators and brands for potential partnerships.

Developed and executed strategies to identify new artists, leveraging programs such as We Are Instrumental, Chartmetrics, and Spotify to compile data and insights on potential signings. Compiled weekly reports on streaming numbers and sales, analyzing data to identify trends and opportunities for growth. Maintained daily oversight of records that have already been released, tracking new metrics, playlist ads, and engagements to optimize performance and maximize revenue. Collaborated with cross-functional teams, including A&R, Management, Marketing, and licensing. Developed and maintained relationships with key industry contacts, including managers, agents, and other industry professionals, to stay abreast of emerging trends and talent. Developed and implemented best practices for data collection and analysis, resulting in a 20% increase in data accuracy and a 15% reduction in analysis time.

Excelled as a Brand Ambassador at Hippeas, achieving more event activations than required. Covered a greater number of events at my college compared to colleagues at nearby institutions. Leveraged extensive campus network including student government, geeklife, and clubs. Successfully promoted Hippeas products at a diverse range of events. Consistently submitted detailed weekly marketing recaps. Played a key role in enhancing brand awareness through word-of-mouth and campus events. Transitioned to full-time employment due to dedication and proactive contributions

Proactively educated customers on Tesla’s energy product line including Solar Roof/Panels, Powerwall and Megapack while represent the company in a positive manner, providing exceptional customer service and earning high customer satisfaction ratings. Promoted to team lead within 6 months of joining the company, based on strong performance and ranking top 50 out of 600 field energy marketing specialists in SoCal. Identified potential customers and arranged in-home consultations. Collaborated cross-functionally with consultants and account managers to support deals from agreement to installation. Attended sales trainings, trade shows (LA County Fair), and development training, staying up-to-date on industry trends and best practices. Developed and maintained relationships with key customers, resulting in a 80% increase in consultations scheduled.

Implemented highly effective social media and SEM strategies, resulting in sold-out attendance and exceptional ticket sales for nightlife events and concerts. Developed innovative marketing plans, utilizing strategic techniques to target and engage specific audiences. Demonstrated exceptional project management skills by successfully coordinating logistics and artist management for Re-Up Music Festival 1 & 2, ensuring seamless execution and the achievement of outstanding results. Successfully organized a 5-stop music tour across California, overseeing booking, marketing, and logistics to ensure seamless execution. Managed ticketing platforms like Eventbrite, ensuring accurate inventory tracking, sales management, and customer support. Implemented targeted advertising campaigns on Instagram Ads to drive ticket sales and optimize campaign performance.Monitored and analyzed campaign metrics and conducted data-driven optimizations for maximum performance and ROI. Maintained effective communication channels with artists, agents, venue owners, and stakeholders, addressing concerns, negotiating contracts, and fostering collaborations. Analyzed sales data and metrics to identify trends and opportunities for growth, resulting in a 20% increase in overall sales revenue.