Jam today stands out in the digital marketing landscape by focusing on upskilling in-house teams to handle their daily digital marketing tasks. Act QuickerThis approach is unique as it empowers companies to have more control over their marketing strategies and execution. By training in-house teams, companies can potentially save costs in the long run and make quicker decisions without the need to consult an external agency for every minor change. Strategic AdvantageAdditionally, Jam today offers strategic advice, ensuring that while the in-house teams handle the day-to-day tasks, the overall marketing strategy remains aligned with the company's goals and industry best practices. This hybrid approach combines the best of both worlds: the flexibility and control of in-house marketing and the expertise and strategic insight of an agency.

On joining the Cotswold company was a £12m business, currently on track £80m. Currently responsible for UX, CRO, PPC, SEO, managing a team of five also a member of the SLT and trading teams.More recently marketing ROI’s were measured by independent econometrics model and investment kept to a profitable level.• UX is managed using agile methodology and we have refreshed the ecommerce platform several times in the last few years• Developed strategy and deployment of Performance Max campaigns achieving 20% higher ROI than Smart Shopping campaigns • Heavily involved in the 2019 brand refresh from concept to deployment across all touch points, brand awareness hitting more than 40%• Scaled social media spend to £1m P/A achieving 3.7 ROI• SEO non-brand clicks at record high• Scaled PPC spend to £8m achieving 3.4 ROI• Ongoing development of full funnel activity with particular focus on mid-funnel

• Introduced Econometrics as the main attribution tool, 3rd party provider• Aligned in-market attribution with econometrics to understand in-market performance• Scaled TV to £3m P/A achieving 3.8 ROI• Scaled PPC from £4.66m to £5.99m achieving 3.4 ROI• Helped develop TV creative brand awareness 33% • Applied a full funnel approach to social & PPC campaigns • Scaled Paid Social from £100k to £500k achieving 4.1 ROI• Advocated the company take an omni-channel approach when opening its first stores, e.g. digital channels can drive footfall to stores

• Developed automatic keyword tool that effectively blocked keywords in google shopping campaigns • Managed two large 301 projects, i.e. Pine solutions domain was retired, Oak Furniture Solutions domain was acquired and retired • Scaled PPC from £2.47m to £4.66m achieving 3.6 ROI• Developed attribution tool in house based on google analytics model• Managed and appointed SEO agency• Scaled TV with a ROI of 3.3 to £2m

• Developed keyword position bidding tool to ensure the company pays the lowest amount possible in keyword auctions• Restructured all PPC accounts, Google and Bing.• Added c. 250,00 new search terms• Developed PLA strategy (now Google smart shopping)• Retired PPC 3rd party bidding provider saving the company c. £100k• Scaled PPC from £624k to £2.47m achieving 3.2 ROI

On joining, Oak Furniture Land were one of the fastest growing companies in the UK. The company was transitioning from being web only and had one store. By the time I left they had over 40 stores. Mainly responsible for multi-million pound PPC spend but also got heavily involved in SEO.• Introduced a Keyword position tool that ensures the company pays the least amount per click to achieve a position• Restructured the entire PPC account, c. 1 million keywords• Campaigned for Directors and Stakeholders to truly embrace omni-channel approach• Responsible for performance of c. £2m P/A Budget on PPC• Implementation, monitoring and improvement of SEO strategy• Developed and introduced Marketing geo-targeted Campaigns when opening new stores• Created and developed a sub-section of the site in order better rank for longer tail store/shop/showroom keywords

Freelance SEO and Web Marketing. Experienced in retail, property sector and B2B businesses.Internet Marketing and SEM for SME. Main client was Oak Furniture Land working as a PPC Consultant.

Mainly looking after Marketing budget mostly on-line based. Involves liaising Web Developers, Google, Yahoo, Bing etc.Lots of SEO using several tools to analyse data and develop general SEO strategy, including attempts to get website designed in order to secure as much natural traffic as possible and to deliver best ROI.Management of Google Adwords campaigns, Yahoo, Bing, Microsoft, several price comparison sites. Setting up and maintaining several sites in the companies port folio.

Launched company rose to Top 100 start-ups in Wales Due to severe competition and lowered margins withdrew from Sales of components to focus on IT Support.

My brief was to launch ‘Above Ground Products’ (copper tube and fittings, etc) at the Cardiff business. This was a very sales orientated role. The prior year the company had only nominal turnover in this range. Turnover for the Year 2000 was £1.4 Million.

As General Manager of the J. Saville Gordon Neath Branch my main task was to produce a better return from the site. The branch was long established as far back as the late 1880’s however since the late 1970’s it had failed to deliver any significant profit and during the early 90’s had run at a loss.

To generate profit to target from orders generated.Also key to this position was identifying any potential markets/stock lines that the company could service and ultimately make profit from.

To increase the profitability of my portfolio of customersLiase and agree contracts with both customersTo visit customers as I saw necessary To identify any potential markets/stock lines that the company could service and ultimately make profit from.