I serve as the technical leader and strategist of key initiatives for the $17B App Ads business, with expansion to all onsite ad experiences totaling ~$40B (annual run rate). I oversee 2 groups, 6 cross-functional teams (2 Machine Learning, 4 product engineering), and 7 direct reports. I serve as a senior member of the Onsite Ad Experiences Leadership Team.• Established ownership of the In-App Browser (IAB) product, leveraging available data and analytics to drive $37B in annual company revenues. IAB is the world’s third most popular browser with 650M+ daily active users. ◦ In taking operational ownership of IAB, designed dashboards, instrumented metrics, and resolved 100s of bugs to decrease the crash rate from 5%+ to less than 1%. Reduced average page load times from 3 seconds to less than 1 second. ◦ Outlined the 3-year roadmap to build major features to enhance user satisfaction and allow first part data capture. ◦ Initiated and executed the Brower History Project. Led the team that built offline models that discovered 1.2% increase in incremental revenues through ad targeting and delivery improvements (equivalent to $1.56B)• Owned numerous $1B+ ad products in App, Travel, Auto, and Subscription-based-business verticals. ◦ Launched Automated App Ads (AAA), the fastest product in Meta history to reach $1B at that time.

I volunteered to lead a new organization that aimed to bring new features to the public due to Covid lockdowns.• Led, equipped, and empowered 4 Engineering Managers and 45+ Engineers.• Introduced the first native desktop Messenger to support "Rooms."• Drove organizational planning in constructing end-to-end encryptions for all messages (calls, texts, video).

In this role, I was a proactive leader of live video infrastructure across all Facebook properties (FB, Instagram, Messenger, WhatsApp), directing and motivating 30+ Engineers and 90+ Contractors. I was a key strategist in building the live video business, securing partnerships and signed contracts for premium content deals with major events, celebrities, and organizations. I also defined KPIs for user-generated content to inform distribution, encoding, and retention policies.• Pivotal in supporting 77M live streams per day, generating 15B consumed content minutes daily.• Created and implemented the Premium Tier to manage content streams with higher quality, lower latency, and greater reliability through dedicated hardware and dual ingest paths.• Established the 24/7 live video network ops center in Culver City, CA and live video monitoring organization in Austin, TX.• Implemented, measured, and applied KPIs to save an estimated $450M in annual infrastructure costs.

General Manager for Synchronous Communications within the Alexa organization.• Designed and deployed "Announce" and "Intercom" features, the two most-used communication features on the platform.• Steered the development and launch of Amazon Echo Connect, a hardware device that enabled phone calls through Alexa.• Introduced "Call with Alexa, " a feature that enabled free calling to anywhere in the U.S., Canada, and Mexico.

As General Manager, I grew the Mobile and Amazon Devices (MAAD) program to drive 58% of streams on Prime Video. I was a key leader on the executive team, 3 steps removed from Jeff Bezos. Recognized as the "Bar Raiser" for the company, completing 300+ interviews. Spearheaded prioritizations of Downloads as a vital use case for Mobile that also was a differentiator for the industry, resulting in value added services to Customers. Introduced Prime Channels, enabling customers to subscribe to additional content channels such as Cinemax, HBO, Showtime, and Starz. Led my organization to be the first client apps to launch Prime Video to 180+ countries.• Inspired and managed 13 direct reports. Grew the organization from 22 to 115+ personnel.• Paved the way for the importance of Downloads in the industry. ◦ Built the technology and received corresponding patent (Dynamic Buffer Size Patent #9811261). ◦ Fundamentally transformed licensing processes with studios to unlock capabilities and massive potential.• Guided the GTM and rollout strategy for global launch of Prime Video. Catapulted services from 5 to 188 countries in 9 months. This initiative required ~80% of the 2800-person Prime Video organization to execute all deliverables for global launch priorities.• Established a Mobile Clients Services Team that built "The Borg", a service aggregator that streamlined backend communications and returned data to a single API, in its most needed format. Achieved 99.999% availability from day one. ◦ Cut detail page load time by 60% and reduced API calls from 17+ to 1.• Recipient of a company-wide award for the Best Operational Excellence Program.

I administered full life cycle project management of Engineering, Product Strategy, and UX/Design initiatives across Mobile, Social, and Web functions. Facilitated UX workshops, cultivated strong client relationships, and directed user testing.• Supervised, developed, and coached cross-functional teams on adoption of Agile methodologies.• Essential support to the Marketing and Sales divisions, creating engaging marketing collateral and enhancing capabilities for presentations. Engaged directly with over 100 clients from initial contact to product delivery.

I was the primary overseer of IT architecture, infrastructure, software development, hosting, and technical project management teams comprising over more than 40 total personnel. Conceptualized and executed all deliverables on-time and within allotted budgets.• Product Owner and Business Analyst on the executive strategy team for engagements with 25+ Fortune 500 companies.• Instrumental contributor of code on over 50 major projects during role tenure.• Offered strategic recommendations on business and brand objectives, determining best solutions that leveraged the existing infrastructure against costs/inefficiencies of new technologies.