Jean-Francois Amyot Email & Phone Number

Greenwood Village, Co, Us

Edmonton, Alberta, Ca

Key Responsibilities• Negotiating long-term contracts and strategic partnerships with some of the world’s largest brands.• Generating new revenue in our key partnership categories.• Developing programs and marketing initiatives that align brand messaging and consumer engagement.• Creating campaigns for clients that leverage all of our advertising platforms: social (FB, Instagram, Twitter), creating mobile content for our NHL/Oilers and Roger Place apps, fan activations through new innovations and VR, TV broadcast assets and integrations, digital signage, OOH in the Arena District, digital assets on our website.• Responsible for negotiating and launching our arena’s naming rights agreement with Rogers Communications.• Developing and implementing our partner and fan experience in Rogers Place.• Generating revenue and partnerships for non-NHL events such as music and live events, the Canadian PGA Tour, PBR, Hockey Canada and International Ice Hockey Federation events.• Growing our Corporate Partnership business beyond our yearly revenue targets.Achievements• Signed key, strategic, long term partnership agreements with the company’s top revenue generating partners.• Negotiated and launched our Naming Rights agreement for Rogers Place within the Edmonton Entertainment District (Ice District).• Resulted in a landmark, thirteen-year deal, which secures the naming rights of the arena and entitlements into the Ice District well into the future for the Oilers and the City of Edmonton.• Negotiated the organization’s largest and longest deal ever in the beer category with Molson/Coors.• Increased sponsorship revenue by 58% between 2016-2020, the highest in the NHL during that time frame.• Landed the organization’s first ever helmet branding partner as part of our pivot to new inventory during the pandemic.• In this role, I have consistently over achieved my targets and led our Partnership team’s revenue numbers.

Vancouver, British Columbia, Ca

•Negotiating long-term contracts and partnerships in our top segment of Corporate Accounts.•Generating new revenue through solution selling to our top Government and Corporate accounts.•Responsible for revenues in excess of $20 million in my vertical market.•Managing an extensive group of fulfillment channels for our top tier Account Segment.•Managing key relationships with Value Added Resellers such as Research in Motion, Apple, Sierra Wireless, Motorola and Microsoft.**Has exceeded sales targets during every year in this role.

Sold on a business to business level, developed a new client base and expanded our penetration into new and existing markets with Fortune 1000 and Fortune 500 companies.**Has exceeded sales targets during every year in this role.

Worked on the launch of the company’s PCS network as part of a project management team in Ontario.

Professional Development Program - Digital Marketing Strategies

Education record