• Responsible for a sales department• Building, plan and implement strategy for the company• Establish foodservice sales and strengthen retail sales• Building a marketplace for sustainable food trade

Responsible for P/L on all large accounts with reference to the CEO• Budgeting, goalsetting, execution on existing contracts with a turnover of more than 1,7 billion DKK per year on around 20 contracts.• Taking care of internal sales for Greenland and Danish retail• Responsible for winning large new accounts, negotiate and write contracts.• Cross company cooperation with the different departments and subsidiary companies. • Building models for managing larger accounts and optimizing profits, but still creating value for the customers.• Reporting on weekly and monthly basis• Part of the management team in Dagrofa Foodservice • Responsible for public tenders and have completed more than 75 EU-tenders• Build the department of National Accounts from 1 to 15 employees as a high-performance team with 6 Key Account managers, controllers, and supporters

Responsible for foodservice sales • Defining Danish assortment and taking care of cooperation with the European organisation• Building relations and sales for Faroe Islands and Iceland

Responsible for sales and marketing for foodservice and industry• Managing product development with customers• Cooperation with German parent company

Selling cutommade solutions to customers in the food production business, especially within bouillons, soups, sauces, marinades and mixes for the meat business.

Building an industry sales department within Oscar• Participating in Nordic and European cooperation with subsidiary companies• Managing product development projects in cooperation with the development department and customers