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Senior Design Executive | Expert in Experiential Design & WayfindingI am a design executive specialising in XGD (experiential graphic design) and wayfinding across diverse sectors including cultural, heritage, community, commercial, education, health, industrial and multi-residential. With a deep-rooted passion for design and over 25 years of experience, I am dedicated to delivering innovative and impactful solutions that resonate deeply with all users of the built environment.Areas of Expertise:* XGD: Designing immersive experiences that enhance interaction and engagement within various environments.* Wayfinding Design: Creating intuitive and effective navigation systems that simplify complex environments and improve user experience.* Signage Design: Designing clear, engaging, and functional signage that enhances visibility, communicates information effectively, and supports wayfinding.* Accessibility: Ensuring that all design solutions are inclusive and meet diverse needs, promoting ease of use for everyone.* Environmental Graphics: Crafting visually engaging and contextually relevant graphics that enhance user experience and interaction within various environments.* Brand Identity: Crafting compelling brand narratives and identities that establish a strong and memorable presence.My Approach: I bring a refined design sensibility to every project, focusing on creating enlightened solutions that drive meaningful outcomes. My goal is to engage and inspire through thoughtful design that not only meets functional needs but also captures the essence of each unique environment.
Sense Experiential Design
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PrincipalSense Experiential Design Jun 2024 - PresentSydney, AustraliaSense Experiential Design | Specialist in Experiential Graphic Design & WayfindingWith over 25 years of industry expertise, Sense Design stands as a leading authority in experiential graphic design (XGD) and wayfinding. Our boutique firm excels in crafting thoughtful and innovative design solutions that enhance human experiences within the built environment.Our Expertise:Experiential Graphic Design (XGD): We create visually compelling and contextually relevant designs that resonate with users and elevate their interactions within spaces.Wayfinding Design: Our solutions simplify navigation and improve accessibility, ensuring a seamless journey through complex environments.Our Approach: At Sense, we pride ourselves on our ability to blend creativity with functionality. Our expert team of design thinkers is dedicated to delivering exceptional outcomes that captivate and engage both customers and visitors. We focus on providing enlightened design solutions that not only meet but exceed expectations, creating meaningful experiences that leave a lasting impact.Whether you're looking to transform a physical space or enhance user experience, our commitment to excellence ensures that every project reflects our passion for thoughtful and impactful design.
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PrincipalEntro Sep 2019 - Jun 2023Sydney, AustraliaEntro Australia is an international place branding and experience design firm that uses design to connect people to place. Entro's work gives places identity and meaning; it makes complex places navigable; it reveals the history behind new places.We draw on a legacy of 50 years, and staff expertise spanning fields from art through neuroscience, to find elegant and inventive design solutions for the unique challenges of today’s built environments. Our multicultural, multilingual, and multidisciplinary team has deep expertise in architecture, graphic design, media, fine arts, industrial design, science, engineering, urban planning and project management. This unique level of diversity in an experiential design firm is integral to Entro’s success.Our team shares a common vision for design excellence, and a reputation for relationship building. Our process enables us to distill a design problem into the relevant and appropriate, in order to create design solutions that withstand the test of time and help build our clients’ businesses.Established in Montreal we are headquartered in Toronto, with offices in Calgary, New York, Sydney and Zürich. -
Senior Design ManagerSense - Strategy, Brand, Identity, Experiential Design Jan 2019 - Sep 2019Sydney, AustraliaSense experiential design, exists to deliver enlightened design solutions to achieve specific and meaningful outcomes for each project. We are focused on how we can use design to improve human experiences - within and across the transition points between strategy, brand and identity, planning, urban design, architecture, landscape architecture and art, by utilising knowledge, passion and design thinking distilled into methodologies and applied to brand, identity and environments to achieve exceptional outcomes for project solutions.
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Senior Design ConsultantPtc. Apr 2017 - Dec 2018Sydney, AustraliaBranding, design and customer experience, wayfinding strategy including retail centres, car parks, commercial property and hospitals.Clients:Dexus; CBRE; Hailiang Property Group; Elanor Investors; Health Infrastructure. -
Client Relationship ManagerDiadem Ddm Pty Ltd Feb 2017 - Apr 2017Sydney, AustraliaSuccessfully managed deadline driven, complex brand, design and wayfinding projects across a diverse range of precincts delivering branded environments and excellence in user experience.Responsibilities Client services and account management; Client and stakeholder presentations; Direction and management of project stages from strategy, concept, design development, technical documentation, finished art and implementation; Design management of brand identities, including preparation of brand guidelines and associated brand alignment; Management of external designers and suppliers; Briefing, review and approval of all documentation including technical brand and guidelines manuals; Design and construction drawing approvals, site visits and defects reports.Project Experience HighlightsSpecialist brand design, strategy, customer experience & wayfinding for shopping centres, commercial properties, universities, hospitals, corporate and industrial business parks for clients such as: Lend Lease; Dexus; GPT; Mirvac; ISPT; Stockland; Australian Catholic University; Charles Sturt University; Westpac; BATA; Eureka Funds Management; Health Infrastructure NSW. -
Client ServicesDiadem Ddm Pty Ltd Jun 2016 - Apr 2017Sydney, Australia -
Senior Design ManagerDiadem Oct 2011 - Apr 2017Sydney -
DirectorJadm [Jan Ashdown Design Management] Feb 2005 - Oct 2011Sydney, AustraliaDesign management and project management of multi-disciplinary design projects. Brand and Identity design. Interior retail design and roll out. Packaging design. Brand guidelines and technical signage manuals. Branded commercial interiors. Visitor / tourism branded experiential graphics, interiors and signage design and implementation.Clients: Wesley Mission; Jeans West; Westpac; Investa; Sydney Skywalk at the Sydney Tower and Sydney Aquarium.
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Account ManagerPrincipals Jun 2011 - 2011Sydney, AustraliaSenior account manager for insurance, not for profit, finance and retail clients such as TAL; Coca Cola; Westpac; Opera Australia. -
Design DirectorRoberts Weaver Group A Colliers International Company Feb 2002 - Dec 2004SydneySuccessfully established the retail and graphics business within a corporate interior design and fit out practice. Business development and excellent networking skills, motivate and lead the design team of graphic and interior designers.Design and execution of commercial interior brand overlay projects, retail brand, signage and interior design for clients such as: Eden Gardens; RM Williams; agedere Retail Travel Group; NewsLink. -
Managing DirectorAshdown Wood Design Feb 1992 - 2002Sydney, AustraliaSuccessfully established a boutique multidisciplinary design practice with national and international project reach.Brand strategy, graphic, signage and interior design and implementationClients: ASIC; NewsLink; RM Williams; Crabtree & Evelyn; Angus & Coote; Cancer Council NSW; Duty Free Shoppers.
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BdmExecon Feb 1991 - Jan 1992Sydney, Australia
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BdmGadsens Jan 1990 - Jan 1991Sydney, Australia
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Project ManagerSigns Plus International 1988 - 1990Sydney, Australia. Toronto, Canada.Successfully managed multiple corporate signage roll out programmes and architectural signage projects, on time and on budget.Relocated to Toronto, Canada, short term to manage a national wayfinding roll out programme.
Jan Ashdown Skills
Frequently Asked Questions about Jan Ashdown
What company does Jan Ashdown work for?
Jan Ashdown works for Sense Experiential Design
What is Jan Ashdown's role at the current company?
Jan Ashdown's current role is Principal.
What is Jan Ashdown's email address?
Jan Ashdown's email address is ja****@****.com.au
What schools did Jan Ashdown attend?
Jan Ashdown attended Australian Institute Of Management, Sydney College Of The Arts, Tafe Nsw, Tafe, Tafe.
What are some of Jan Ashdown's interests?
Jan Ashdown has interest in Photography And Film, Art, Sailing, Music, Abstract Contemporary Painting, Family And Friends, Racing Classic Yachts.
What skills is Jan Ashdown known for?
Jan Ashdown has skills like Design Management, Concept Development, Corporate Branding, Concept Design, Brand Implementation, Wayfinding, Retail Design, Design Thinking, Design Strategy, Corporate Identity, Strategic Thinking, Project Management.
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