Jan Cantryn Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Canada (Remote)

Working in collaboration with the Director, Engagement Marketing and Creative Community Services, I lead the marketing and business development efforts of IEEE SA Mobility Practice and its subsidiary, International Alliance for Mobility Testing Standardization (IAMTS). Engaging with C-level executives, marketers, and lead engineers, my team develops partnership plans with automotive OEMs and suppliers, assess joint venture opportunities, generate brand-building stories, publish industry standards, and negotiate marketing campaigns. As part of the leadership team, in collaboration with engineering and operations, I review and research market trends and assess the needs of partners, manage marketing plans and business development opportunities for IAMTS and the IEEE SA Mobility Practice. My responsibilities whilst promoting IEEE for standards development and technological advancement include developing short- and long-term marketing strategies, collaborating with industry experts to create stories, hosting monthly webinars with over 1,000 industry attendees, and implementing conference-format events to build networks and generate leads. Most recently, I created and led an IEEE SA-hosted media event in partnership with ACubed (Airbus).

I delivered product research and market analysis, technology innovation studies, market validation and tailored marketing and business development strategies to university and industry clients. A sample of projects included: • Acting as Marketing Director for Invest Ottawa, I worked directly with the VP, Marketing to re-brand and relaunch the Ottawa L5 Proving Ground, a testing zone for connected and autonomous vehicles, into “Area x.O”. Reporting to the CEO, and managing a team of four, I defined brand strategy, customer profiles, product and services offerings, and a sustainability roadmap for the Connected and Autonomous Vehicles (CAV) testing site. Additionally, I oversaw security and health and safety standards and policy planning to bring the facility up to standards, boost industry credibility, and facilitate local SMEs access to OEM supply chains or market technology. • Acting as a consultant to three venture capitals, I conducted market analysis for private investors and technology innovators, explored and assessed real estate and fintech investment opportunities, and created presentations and marketing materials for the venture capital clients.

Hong Kong; Switzerland; International

Working as part of the Global Marketing team, I collaborated with multiple disciplines such as engineering, sales, brand marketing, activation agencies, corporate strategy, law, human resources, communications, and finance at the Nissan-Renault-Mitsubishi Alliance, managing cross-cultural international projects. My main responsibilities included: • Brand and content development: prepared and presented marketing materials and business plans to senior executives at Nissan and Alliance (up to the CEO). One of the many projects, the Infiniti Engineering Academy. became the leading story and content creator for Infiniti over 3+ years. • Budget development: prepared, presented, and received approval for a budget of 200M+ USD, with an internal budget of $25M to create experiential marketing campaigns, partnership products and generate leads. • Brand Promotion: Developed the Infiniti Engineering Academy (the “Academy”) for engineering students worldwide to spend 1 year at Nissan and Renault F1. Managed the entire project working with global communications and project management teams to create program, story, internal process, campaigns, and a TV show. • Corporate Partnerships : created effective brand recognition and partnership alliance with Microsoft, Siemens, BP, Pirelli, Renault and Nissan, amongst others. • Event Planning: Led hospitality and business development teams during F1 events and the Le Mans 24-hour car race resulting in increased sales and partnerships revenue as well as dealer network growth, whilst garnering media attention. • Project Management: was engaged to advise on a 20,000 customer OEM demo event series in China which resulted in market growth and a new profitable business line for Infiniti.

Lausanne Area, Switzerland

Reporting to the Product Planning GM (Europe) and the Infiniti Europe VP, I was tasked with leading the development of limited-edition vehicles for the EMEA market involving a team of 20-30 across 3 continents. I coordinated between central manufacturing and logistics from Nissan (Japan & UK), limited edition business specialists from Infiniti (HK) and Nissan as well as quality control teams (UK) and sub-contractors and suppliers to successfully develop and launch products. Developed and presented the business case involving vehicle specifications, forecasting sales across product lines, and creating costing and pricing plans. Won approval to develop the product. Oversaw a team of 18 sub-contractors to create final engineering and implementation plans and build the prototype. Created new processes resulting in a 50% reduction in time-to-market (from 24 to 12 months) and a significant production cost reduction compared to previous limited-edition models. Following the successful completion of the initial project, my responsibilities were extended to define advanced product strategies for the energy and connectivity (autonomous driving) transitions, presenting competitive analysis, future product plans, and global requirements during monthly global product and marketing meetings with Alliance engineering, product and sales/marketing SVPs (C-Level). Under my expanded mandate, I also implemented product lifecycle processes aimed at reducing costs by identifying shared parts between product lines and/or deleting or modifying product features to match market requirements, year on year.

Lausanne Metropolitan Area

Recruited to the Brand & Experiential Marketing group at Infiniti, an OEM Multinational alliance of Renault, Nissan, and Mitsubishi, I reported to the Marketing GM, while tasked with creating a European 12-event racing program to build Infiniti’s global brand awareness. In this role, for the championship program, I: • Implemented racing car product specification based on road vehicle; • Led the engineering team to produce the racing car prototype in record time; • Developed business plan and marketing strategy; and • created a spares and performance upgrades business line.

Lausanne Area, Switzerland

In parallel to my Operations Manager role, I led a team of seven mechanics and engineers for elite 15-year-old racing driver, Mathéo Tuscher, and raised 300K€ in partnership sponsorship funds in under 5 months. Deployed a ‘how-to-win’ strategy across operational procedures, testing and racing logistics, race preparation and driver strategy across 12 international venues. Obtained 2nd place in 2012 FIA Formula 2 championship. Implemented innovative social media strategy to win the prestigious “Autosport Best Rookie” award.

PURE was a 40-person start-up building powertrains for Formula 1 cars. Reporting to the CEO and Technical Director, I created the brand and marketing strategy, visual identity, communications materials, and operational procedures. Additionally, I supported funding efforts and negotiations with the governing body (FIA), industry partners, and investors (raised 4M€ in first year). My achievements included establishing a commercial HQ in Switzerland and a technical HQ in Germany.

International

As an Engineering Consultant, I advised, developed and led various projects, including as:Aerodynamicist: racing vehicles, single-seaters and LM prototypes• Pescarolo Le Mans racing • European Formula 3 • International Formula 2 • Formula 1 (Jaguar Racing, Red Bull Technology) • Alinghi America’s Cup team Project Leader: Track engineering and team management • European Formula 3• International Formula 2 • Formula 1 (Jaguar Racing, Red Bull Technology)Project Leader: Wind turbine innovations • EPFL roof mounted wind turbines • TMG rolling-road wind tunnel Team Leader: Composite materials production • Alinghi America’s Cup team • Potts Nested CompositesProject Manager: Automated vehicles for industrial scrutineering• Uzbek Government• Gazprom• Lukoil

Milton Keynes, United Kingdom

My post-education career began with my dream job of being a Formula 1 Aerodynamicist. This is where I learned how to win. I joined Stewart Grand Prix, which became Red Bull Racing & Technology, a top performing team in FIA Formula One. As a member of the internal research team, I was focused on aerodynamic optimization, CAD parts creation, wind tunnel / CFD testing, data analysis and track correlation.

Master Of Engineering With Honours Meng, Aerospace/Aeronautical Engineering

Consistently ranked as one of the top three programs in Europe for Aerospace Engineering. Project managed a team of 14 peers to second.

A - Levels, A-Levels