Dr. Jan Dreisbach Email & Phone Number

Köln, Nordrhein-Westfalen, Deutschland

Two Circles is a leading global sports marketing agency. We grow the value of sports & entertainment by knowing fans best. Together with our clients we build the sports & entertainment business of our lifetimes. Powered by best in class strategy · insight · sales · marketing · content · data · technology we offer the right services and solutions that will drive the most value:Full-Scope Partnership Marketing for BrandsWe offer full-scope partnership marketing to brands, covering everything from strategy development and creative concepting to campaign activation and performance measurement.Commercial Growth for RightsholdersWe grow audiences and revenues for rightsholders using a strategic approach, driving engagement and commercial value through D2C and B2B revenue.Events: Bid to win, host, measureWe cover the full event lifecycle from event strategy, bidding and campaigning, to hosting and delivering on commercial targets, occupancy and fan experience and measure impact.

In my current role as Consulting Director International Federations, I am responsible for the development of Nielsen Sports’ business with International Federations (IFs). Since I started this role, we were able as team to achieve a double digit growth company-wide in this client cluster each year and tripled our consulting revenue over the last two years. My work covers the areas business development (e.g. build trustful relationships with IFs, uncover and prioritize sales potential, develop scalable sales initiatives, steering of RFP and proposal processes, foster internal collaboration and learning between our markets & departments, develop communication campaigns), product development (e.g. review & adapt client solutions for IFs, translate challenges and needs of IFs into new client solutions) and the implementation of complex consulting & research projects for IFs like FIBA, FEI or the IOC. In my other role as International Director Consulting, I am leading complex and comprehensive consulting & research projects for brands and rights holders in the sports and entertainment business to help them making the best possible decisions. Clients include national and international top brands like BASF, Enel, Hyundai, Mastercard, Qatar Airways, Swisscom or rights holders such as Eintracht Frankfurt, Hertha BSC, RB Leipzig, FC Red Bull Salzburg or Swiss Football League.

Cologne

As the world’s leading research and consulting company in the sports and entertainment industry, we at Nielsen Sports help our customer make the best possible decisions. We are already providing more than 1,700 leading brands, rights holders, and media companies around the world with reliable decision-making support and precise recommendations on how to handle complex issues.As part of the consulting team in Cologne, I help brands and rights holders in sports and entertainment to make the best possible decisions for complex problems. Clients include national and international top brands such as Audi, BASF, BMW, Continental, Deutsche Bahn, ERGO, HDI, Hyundai, Indeed, Nestlé, ŠKODA, StepStone, Techniker Krankenkasse, toom, Vredestein, Zurich Versicherung or rights holders such as Bayern Munich, Eintracht Frankfurt, FC Zenit St. Petersburg, Hertha BSC, RB Leipzig, Red Bull Salzburg, Rubin Kazan, Handball Bundesliga or German Handball Federation.Excerpt of past work:- Development of sponsorship strategies for various national and international brands in sports- Sponsorship evaluation and optimization for numerous national and international brands in sports- Marketing strategy development for one of the top national sports league in Germany- Brand analysis and development for one of the largest sports federation in Germany- Development of commercial strategies for football clubs- Fan development strategies for football clubs- Financial Fair Play calculation and optimization for various European football clubs

Braunschweig Und Umgebung, Deutschland

Part-time work besides my job as research associate at the Technical University of Braunschweig. Consulting of national and international brands like Škoda in the areas brand, product and sponsorship management.

Braunschweig Und Umgebung, Deutschland

Doctoral education to deepen my sponsorship knowledge from a scientific perspective. My work at the Technical University of Braunschweig included among others the following activities:- Scientific research in the field of sponsorship- Presentation of sponsorship research at international high-profile conferences - Publication of sponsorship research in internationally recognized journals- Development, creation and marketing of the study "Fußballstudie – Die Markenlandschaft der Fußball-Bundesliga“ as well as "Sponsoringstudie – Die Sponsoringpotenziale in der Fußball-Bundesliga“- Teaching at the Technical University of Braunschweig (i. a. Methods in Services Research and CRM)

Cologne

First permanent job in the sports industry. Working as project manager for Sport+Markt and later on for REPUCOM:- Planning, implementation and analysis of national and international market research projects- Management and implementation of consulting projects for sponsors, sports associations and clubs- Development and optimization of sponsorship strategies for brands in sports- Development of brand strategies for sports clubs

Köln Und Umgebung, Deutschland

Dortmund Und Umgebung, Deutschland

"Determinants and consequences of cross-buying - An empirical analysis in cooperation with Borussia Dortmund GmbH & Co. KGaA"Diploma thesis about customer relationship management and customer value management for professional football clubs

Dortmund Und Umgebung, Deutschland

- Implementation of market research projects - Preparation of lecture materials and academic lectures - Literature research in scientific databases

Dortmund Und Umgebung, Deutschland

Visitor service and support at the FIFA World Cup 2006 in Germany

Dortmund Und Umgebung, Deutschland

Gathering first working experiences in a sports club with more than 7,000 members:- Development of internal and external public relations - Documentation and planning of past and future club projects- Organization of an action day for the acquisition of the German sports badge in cooperation with BARMER health insurance

General Management Program In Sports Business

Top Scorer Award for the best graduate of the year Course Modules: Strategy in action Digital disruption and design thinking From idea.

Doctor Of Business Sciences, Business, Management, Marketing, And Related Support Services, Summa Cum Laude

Doctoral thesis: "Success factors of sponsorship implementation and activation"

Lead - Nielsen Leader Development Program, Leadership

leading with strengths, coaching and feedback, building trust, accountability, leading change

Business Administration Degree (Mba)

Specialization on marketing management

International Business

Semester abroad at the Karlstad University in Sweden