Fractional-CMO

Strategy Marketing Consultant | B2B Expert15+ years' Experience: Crafting bespoke B2B marketing strategies, optimizing processes, and fostering sustainable growth.Key Achievements:• Tailored Solutions: Customized strategies enhancing visibility and market competitiveness for diverse B2B sectors.• Campaign Optimization: Streamlined campaigns, yielding higher ROI and market penetration.• Team Empowerment: Conducted workshops, elevating marketing teams' capabilities for goal alignment.Expertise:• Brand Enhancement: Orchestrated brand awareness initiatives via press, targeted social media, and industry events.• Lead Generation: Implemented effective tactics using CRM systems and refined KPI tracking for improved acquisition.• Client Relationships: Prioritized seamless experiences with refined onboarding and robust management.Career Highlights:• Leadership Roles: Directed European marketing teams, devised international strategies, and managed cross-selling campaigns.• B2B Marketing Management: Led national communication strategies, diverse channels, and successful campaigns with budget oversight.Education & Skills:• Media Economics Expertise: Specialized in Marketing and Communication Management.• Analytical Prowess: Skilled in data-driven planning and trend analysis.• Communication & Negotiation: Proficient communicator and negotiator.Collaborative Approach:• Collaborating closely with businesses, driving impactful marketing solutions and fostering lasting partnerships.Personal Touch:• Passionate about crafting strategic marketing solutions, bolstering B2B entities' market presence and profitability.

• Growth Architect: Leading the European Marketing & Communication team to drive strategic initiatives for substantial market expansion.• Synergy Specialist: Fostering seamless collaboration between product management and sales teams to amplify the impact of marketing campaigns.• Strategic Marketer: Crafting and executing result-driven marketing strategies across a diverse product portfolio.• Campaign Maestro: Orchestrating online and offline campaigns for targeted lead generation, enhancing sales opportunities.• Analytics Guru: Establishing a performance dashboard for data-driven insights, fueling agile decision-making in the pursuit of growth.• Cross-functional Navigator: Serving as a pivotal link between sales and marketing to optimize campaign effectiveness and enhance revenue streams.• Market Expansion Champion: Spearheading initiatives for geographical and cross-sell growth, ensuring a robust market presence.• Channel Integration Expert: Strategically overseeing marketing channels, from websites to social media, to maximize customer engagement and sales conversions.• CEO Liaison: Directly reporting to the CEO, contributing insights and aligning marketing efforts with overarching business objectives.• Growth Catalyst: Contributing to corporate strategy and acting as a driving force behind the company's forward trajectory.• Collaborative Partner: Balancing external service providers to ensure seamless execution of growth-focused marketing initiatives.

🚀 Strategic Marketing Leader | Driving Growth & Expansion 🌐Enthusiastic, results-oriented Marketing & Communications leader with a knack for steering cross-functional teams towards success. Passionate about forging innovative strategies that amplify brand visibility and propel business growth.Key Focus Areas & Achievements:• Strategic Leadership: Spearheaded a dynamic Marketing & Communication team, shaping robust strategies for online and offline touchpoints.• Campaign Mastery: Engineered and refined lead generation campaigns, amplifying market reach and boosting conversions.• Expansion Catalyst: Pioneered expansion and cross-sell initiatives, unlocking new business vistas and revenue streams.• Multichannel Stewardship: Orchestrated a cohesive marketing presence across diverse channels, including websites, social media, blogs, and fairs.• Product Evolution: Drove strategic advancements in product lines and introduced innovative marketing paradigms, amplifying brand appeal and market penetration.• Brand Ambassador: Represented the company at press events, fairs, and key industry engagements, reinforcing brand prominence.• Vendor Management: Orchestrated external service partnerships, ensuring seamless collaborations and high-quality deliverables.• Budget Oversight: Handled budgetary functions, optimizing resources for maximum impact.• Cultural Dynamo: Acted as a driving force in fostering the "Get.Grow.Keep" ethos, infusing it throughout the company culture.

• Strategic planning, development and coordination of national communication strategies• Sales and B2B marketing campaigns (offline/online)• Sales tracking and evaluating the success of customer acquisition measures• Concept and design of sales communication materials• Concept, acquisition and execution of co-marketing projects• Contact person for cooperation and sponsoring • Event organisation• Development and administration of advertising media and promotional material• Managing external service providers• B2B budget responsibility• Functional staff responsibility for the B2B marketing team

• Conception & development of sell-in and sell-out measures• Development of key visuals, sales mechanisms, microsites as well as POS materials• Conception, development and execution of shopper marketing measures for various brands• Development of highly activating POS promotions • Managing online and social media channels relevant to the target groups• Conception, acquisition and execution of co-marketing projects• Development and production of exhibition stands• Development and execution of strategy and customer workshops

Conception and development of various advertising measures e.g. print, radio and POS material including preparation of briefings

Thesis topic: "Brand management in the agency market using BBDO Germany as an example" (Grade: A)Diplomarbeitsthema: "Markenführung im Agenturmarkt - dargestellt am Beispiel BBDO Germany" (Note: sehr gut)